They are a great form of advertising. They are a simple, unique, eye-catching, cost-effective and efficient way of getting your brand and business in front of potential customers. They allow you to easily spread information about your business, products, services or promotional event. There are sticker printing options to utilize for your marketing purposes.
Benefits of Sticker Printing
Improve Brand Exposure
One of the most common uses in advertising is brand exposure through your marketing efforts. A clean, bright, well designed and memorable one can be placed on anything from cars (bumper stickers), products, clothing and more. The possibilities are endless. Strong brand exposure leads to widespread brand recognition. Your business could soon become a household name. Did you know that Reddit built their business with an aggressive sticker marketing campaign? It’s true.
If you’re planning on having a sale or special promotion, printed stickers can draw attention to the products that are on sale. It’s also a good idea to place and pass out to advertise the sale beforehand. Allow customers to get familiar with the sale or promotion. Use bright colorful colors such as yellow and green to catch the eye of the customer.
They are a great way of conveying information on products. If the product already has certain information printed on its packaging, it can still be beneficial to place another one with bold print to make certain information clearer. For example, allergy information, safety risks, nutritional facts, specific benefits, technical information, and sales information. A sticker can bring additional awareness to the product and can possibly increase sales of those products.
Generate Excitement at Events
Businesses usually don’t hand them out directly from their store. While it’s fine to hand them out on a regular basis, the best place to pass them out is during special events. People love receiving free items. When people attend events, especially ones centered around businesses, they’re more than happy to get free goodies.
They help generate excitement about your business and can generate discussions about your products and services. When handing out custom stickers, discuss the information on them while handing out. This allows potential customers to become more interested in learning and talking about your company.
Having high-quality and appealing one makes them more effective. At Primo Print, we offer a large selection to help with your marketing needs including a variety of car bumper sticker options. Printing them will create a professional look and feel that both you and your customers will enjoy.