Printing postcards is cost-effective and one of the most efficient and successful ways to increase sales and customers quickly and easily. Postcard marketing is one of the most reliable marketing method available when designed and carried out properly. Below we have listed some ideas that can help promote your products, service and business effectively.
Postcard Marketing Tips
Promote an Upcoming Event
Printing postcards continue to be an amazing marketing tool as you can easily send them to an audience of potential customers that are likely to attend the event. Similar to flyers, they can include benefits of attending and additional event details. For example, you may want to include a contest or a list of door prizes to help increase event awareness and increase participation. The benefits of choosing a postcard is that you have the option to select from a variety of poster sizes and printing options to meet you and your business needs.
Advertise a Sale Promotion or One Time Sale
It’s easy to create an urgency to attract customers to make a purchase with-in a defined time period. Handing them out often keeps the products and sale on their mind. Choose a one time service or product that you can offer at a discounted price to your customers. Include terms such as “One Day Only” and “This Weekend” or “10% Off” can create the urgency and something the customers can’t refuse! This may help with attracting new customers.
One great benefit is that you can easily test offers to determine which work best for you and your business. If you are satisfied with the results, you can increase the amount that you’ll need printed. Also, try different sizes and printing options (spot UV, inline foil) as they may work better than other.
Additional Postcard Uses
Along with promoting a business or product, they can be used for birthdays, graduations, save-the-dates and holiday greeting cards. An example would to send out a holiday greeting card with a special offer or service. The opportunities are endless, and it’s easy to get creative with postcards. Another idea is to include a special or gift for a milestone event, birthday or anniversary. They can be beneficial; learn other ways on how to market your business with postcards.
Advantages of Postcards Include:
- They are versatile
- Can easily track results
- Testing multiple offers is easy
- They don’t take up a lot of space
- Easy for customers to use and redeem offer
- 25% of people who receive a postcard say they read them
- 23% of individuals will respond to a postcard