Printing a true or rich black can be tricky, so we’re breaking down CMYK configurations for our suggested rich black CMYK build and explaining why some of the frequently used black builds are not recommended. The printing industry suggests many variations of CMYK configurations for printing a true or rich black. After a lot of testing […]
Jen JohnsonJen is the Brand Manager at Primoprint. She's responsible for our brand development and strategy as well executing marketing campaigns. She's an avid fan of the Carolina Panthers, craft beer, yoga, and good design.
Color psychology is a crucial component of effectively portraying your brand. Before you choose your favorite color for designing your business card, postcard, brochure, or other printed materials, think about the emotion that color evokes. Is that the emotion you want prospective clients and customers to associate with your brand? Color is a powerful tool, […]