To inspire means to give someone the craving or capability to do or feel something, something creative. Below are four sites that inspire our creative team. Check them out and get inspired! Tweet @Primoprint your favorite sites to draw inspiration from using the hashtag #GetInspired. Juxtapoz Juxtapoz.com offers a huge variety of articles highlighting artists across […]
Jen JohnsonJen is the Brand Manager at Primoprint. She's responsible for our brand development and strategy as well executing marketing campaigns. She's an avid fan of the Carolina Panthers, craft beer, yoga, and good design.
CMYK and RGB are acronyms that refer to color models used to create images and files. CMYK color mode is used for printing. RGB color mode is used to display images that are intended to be viewed on monitors and screens only. CMYK stands for Cyan, Magenta, Yellow, and Black. These four basic ink colors […]
Printing a true or rich black can be tricky, so we’re breaking down CMYK configurations for our suggested rich black CMYK build and explaining why some of the frequently used black builds are not recommended. The printing industry suggests many variations of CMYK configurations for printing a true or rich black. After a lot of testing […]
Color psychology is a crucial component of effectively portraying your brand. Before you choose your favorite color for designing your business card, postcard, brochure, or other printed materials, think about the emotion that color evokes. Is that the emotion you want prospective clients and customers to associate with your brand? Color is a powerful tool, […]