Event Marketing Guide 101

11 Creative Ways to Market Your Event With Print

Have you ever been tempted by a college university for a promotional item in exchange for filling out a free admissions application at a college fair? Or maybe you’ll receive 50% off your first purchase when you sign up for a clothing store’s credit card program. Perhaps a brewery is offering free stickers at an outdoor beer festival. These are but a few types of event marketing we engage with on a regular basis.

Event marketing strategies are designed to leave a lasting brand-centered impression by grabbing the potential customer’s attention. It provides value to attendees beyond surface information If properly executed; it will give each of them a resonating experience.

According to a 2012 study by the Event Marketing Institute, 58% of event marketing participants purchased the marketed product after the event, and 86% of these consumers became regular customers.

To pull off a successful campaign, it’s critical to identify the target audience and create an experience that’s sure to remain in attendees’ minds. By interacting with both current customers and prospective buyers, a brand can build a favorable impression and long-lasting relationships.

Print Marketing for Your Event

Table Tent Printing:

These are perfect for promoting your business, product, or event. They are a great way to get the word out about deals, promotions, specials, or upcoming events. Don’t be afraid to think outside of the box either! One of our clients realized that table tents are the perfect size and shape to go around the scarves she sells. This concept would also work well for t-shirts and other products that can roll up and fit inside.

Business Cards:

A signature statement in the marketing world, we offer a diverse range of business card printing options and high-quality custom business cards. Our superior business card paper stock comes in 14PT, 16PT, 18PT, 22PT, and thick 32PT, and styled with Painted Edges, Inline Foil, Plastic Cards, Linen, Spot UV, Full UV, and more. They are also available in Velvet Laminated, Linen, Oval, Slim Cards, and Square Cards, featuring rounded or square corners. Having a unique business card can be fun and create a statement.  They aren’t just for wealthy, high-profile people. Young professionals can benefit significantly from using them to jumpstart their careers by promoting themselves and their brand.

Business cards printing is an extension of you and your business. Find out how to create one that truly represents you and your brand.

Custom Banners & Retractable Banner Stands: 

Stand out among the crowd with our diverse range of high quality indoor and outdoor custom vinyl banners. We offer 10mil Premium Matte Indoor Vinyl, 15oz Blockout Indoor Vinyl, 13oz Indoor/Outdoor Scrim Vinyl, and 8oz Mesh Outdoor Vinyl. These banners include hems and grommets for easy hanging. Our banner stands are easy and effective; they’re well-designed, durable, lightweight, and compact enough that they can be conveniently packed in a small bag for easy travel.

Printed Stickers:

A great tool for personal or business branding, you can easily plant your logo on just about anything. Our custom stickers are ideal for product packaging, handouts, presentation folders, guerrilla marketing, or showing support for your favorite cause or political beliefs. We offer crack-n-peel stickers with a Glossy UV Coating or with Inline Foil, 4mil Vinyl Indoor/Outdoor Bumper Stickers, and Short Run Crack-N-Peel stickers with no additional coating. They are great for small businesses looking to get their name in front of potential customers as well as guerrilla marketing

Having custom stickers are a great tool for personal or business branding. You can easily plant your logo on just about anything.

Custom Notepads:

Most business professionals have a notepad on their desk for meeting notes, to-do lists, etc. How great would it be if that notepad was customized with your company’s branding and contact information? Business notepads are ideal for handing out at conventions and trade shows to potential and current clients. We offer Linen, and Premium Smooth finishes on our high quality 70LB paper stock in a variety of sizes and quantities.

Bookmark Printing:

More than just a placeholder for reading materials, custom bookmarks are a potential treasure trove for your business information and tools. For example, a design company could offer a designer’s ruler as their custom bookmark, featuring font sizes, line weights, unit conversions, branding, and contact info. Or, maybe you’re a ballet studio. Draw potential students in with a discount on a class package or a “free first class” pass. Choose from our high-quality 14PT or 16PT stock and a variety of dimensions and finishes, including Matte, Glossy UV Coating, Spot UV, or Uncoated Card Stock.

Creating Custom Flags:

Our advertising flags are extremely versatile; they can be used by many businesses—from restaurants to car dealerships. They can also be used to welcome clients, announce your presence at trade shows, conference, and advertise sales. We offer two types of business flags: a feather as well as a teardrop-shaped flag. These promotional flags can capture a customer’s attention quickly, whether used for indoor or outdoor uses. You have the option to add a cross base with a pole for indoor flags, and with outdoor flags, you have the option to purchase a pole and a ground stake. Because of their size and weight, our custom flags are easy to transport and store.

It's easy to have your product or business noticed with indoor or outdoor flags.

Brochures:

Brochure printing continues to be a useful marketing tool for any size business. They make excellent handouts and display sales pieces, allowing businesses to quickly and effectively showcase their information along with the products and services they offer. From takeout menus to business brochures, this product has endless uses. We can take your marketing tools to new heights with our Gloss, UV Coating, Satin Coating, or Uncoated Paper finishes. We offer 70LB, 80LB, and 100LB paper stock. From our Tri-Fold brochure to our Half-fold, we’ve got you covered. 

Rack Cards:

Whether you’re promoting an upcoming play performance or marketing your pizzeria, rack card printing is an easy and cost-effective way to help your business. Custom rack cards are ideal for handing out around areas with high volumes of foot traffic. This product features a layout that’s perfect for coupons, calendars, price lists, and upcoming events. We offer printing options, such as Spot UV Coating, Glossy UV Coating, Matte Finish, Silk Laminated, and more.

Hang Tags:

A creative way to give your product some pizzazz, they serve well as custom jewelry and hang tags for clothing, toys, for mason jar treats, and more. Hang tags are great for establishing pricing and serving as a branding reminder. We offer a diverse selection of sizes and printing options, including Matte, Full UV, Spot UV, Silk, and Inline Foil, with the option of printing on 16PT or 18PT premium card stock. 

Custom hang tags is a creative way to give your product some pizzazz. From jewelry to clothing we can help!

Presentation Folders: 

A practical way to display your branding and contact information and store more of your marketing materials inside, all of our custom folders are available with your choice of 1 or 2 pockets as well as business card slits. Presentation Folders are perfect for trade shows and business meetings. We offer a variety of options and finishes, such as Glossy UV Coated, Matte, Silk Laminated, Spot UV, 14PT Uncoated, 100LB Gloss Cover, Pearl Metallic, and 14PT Natural.