Understanding the 3 Levels of Typographic Hierarchy

In communication, it is important is to establish an effective typographic hierarchy. According to the educational website lynda.com, “typographic hierarchy is the way type is organized in order to indicate…

Top 3 Powerful Rebranding Trends To Think About

We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with their consumers. In addition to being timeless and distinct,…

New! Adobe Illustrator CC Print Design Templates

Adobe Illustrator CC has been a powerful design tool for quite some time, and the folks at Adobe continue to impress me with each new update that is released. One of…

Designer Spotlight: Mitzi Wickersham

Since the age of 15, Mitzi Wickersham knew she wanted to pursue her passion for graphic design. “I really love old posters, like from the 60s and 70s—anything that’s a…

Creative Sites that Inspire Our Team

To inspire means to give someone the craving or capability to do or feel something, something creative. Below are four sites that inspire our creative team. Check them out and get inspired! Tweet @Primoprint your favorite websites to draw inspiration from using the hashtag #GetInspired.

Spring Color Trends and Combinations

Gone are the days where the color black rules the world. For many years, black was considered a color of power, and white was a color of tradition. But according…