A sell sheet (or often called a one pager) is an effective solution that benefits business executives during sales presentations. If you want to share information about a product or service in a highly efficient way, you’ll need to learn how to create a proper sell sheet.
Create a Custom Sell Sheet
Brochures and sell sheets have similar elements that help marketers successfully represent a company. This is why most people use both printouts at local conventions in order to attract new customers. A sell sheet, however, has one unique design element that’s very noticeable. When the sheet is printed, it allows marketers who need to share a lot of detailed information about a product or service. You can select from a variety of sell sheet sizes and printing option that’s best for you and your business.
A professional sell sheet must contain information that will make your business stand out. During the design process, you’ll need to include:
- Product or Service Details
- Business Logo
- Unique Title
- Short Paragraph or Description
- High-Resolution Photos
SEE ALSO: Helpful Tips on How to Design Effective Sell Sheets
If you’re going to put a list of benefits on the sell sheet, you can increase customer satisfaction by including charts that back up the data. Also, try to incorporate a CTA – call-to-action and your contact information. You can find other useful information to include by viewing Why Print is Important for Your Marketing Plan.
Design a Professional Sell Sheet
Designing a sell sheet can be challenging. Most of the information should cover different specifications and product descriptions. If possible, you may want to use a section on the sheet for competitive purposes. To complete this task, simply place comparative data on each sell sheet that explains why your product has an edge over the competition as this can be beneficial.
The area where you place your product photo is very important; potential customers will have a tough time navigating the sheet if the image is printed in an improper spot. Also, some customers won’t be able to focus on the data if the sheet is cluttered with images and unnecessary data. This is why you should only include one compact image or several small photos that have a similar theme.
When highlighting different company details, carefully select your product’s best features and include them as bullet points. This strategic formatting method will help busy executives scan through your sell sheet quickly and efficiently. Additionally, it’s easier to read.