A few weeks ago, a new customer came to us in need of a logo. She was starting a Medispa and had an idea to use a peacock as her visual. She even had a drawing of the bird that she thought we could use as a starting point or reference. The peacock was to make the shape of an “S,” and she wanted to include two birds facing each other, almost creating a heart in the center.
The drawing she provided was very detailed. We needed to simplify it to allow it to produce well at a small size. It also needed to be shaped a little differently so that it formed an “S.” As our graphic designer started on the outline of the design, they wanted to get her feedback – to make sure the design was going in the right direction. The client liked the start of the bird but thought that the neck needed to be curved more and that the “S” shape would be more defined.
Once the outline was adjusted and approved, it was time to add some color. We sampled a few different color pallets but found a beautiful photo of a Peacock feather making the perfect palette.
Finding the right font was challenging. We needed to find one that was simple and clean, so it didn’t take away from the bird design, but also allowed the logo to feel fluid and soft. After playing around with different fonts, we decided on Alright Sans Light & Dancing Script.
Alright, Sans Light is a contemporary font. It offers a friendly tone and is described as clean and warm. This font works well across different types of print media and can be reduced in size and can still be clear to read.
Dancing Script is described as a casual script. The letters seem to change in size slightly and bounce. This is a popular font for designs that are informal, friendly and offer an informal look.
For more information on how we can help you with a logo and business card design, please fill out the design form, and one of our designers will contact you shortly!