Rack card printing continues to be a useful marketing tool to highlight a business, unique event and is commonly used in commercial advertising. Rack card size is typically 4” x 9” in size and is often handed out in restaurants, bars, hotels, convenience stores and other high foot traffic areas.
The Benefits of Rack Cards
There are many ways you can benefit from printing rack cards. They are similar to some of our custom business cards because of their sizes and shapes. However, you can include more detailed information on them about your business, product, service, or special event. You can also add hi-res images, which not only can grab someone’s attention, but they can help make it easier for you to get the message across instantly.
They’re excellent for educating potential and current customers. They can address all of the critical information that they need to know about your business. Additionally, they can also inform potential customers how they will benefit from choosing your company and possibly answer questions they may have.
As we all know, marketing continues to be necessary for a business of any size to be successful. However, there are specific forms of marketing that can be somewhat costly. Fortunately, rack card printing is affordable and can save you money while performing a marketing campaign. Not only are they a relatively inexpensive way to advertise, but the return on investment can be high.
SEE ALSO: Helpful Tips on How to Market Your Business with Postcards
Rack Card Design Tips
For you to get the most out of your custom-printed rack card, you’ll need to have them designed properly. Customers love items that are eye-catching, so it’s important to include high-resolution photos along with bright “happy” colors. Include your business logo and an image that relate to your business, product, service or event.
Take a look around and see what other businesses around the area are doing. This can help you get ideas of what customers are interested in.
Rack card size measures 4” x 9”, which seems like a lot of space to work with, so be careful with the content as you don’t want it to be difficult for consumers to understand the message. Make the most of the space by highlighting the benefits and features of your business. This is the information that will attract customers.
If possible, look into incorporating a CTA (call-to-action). This can help customers determine what their next move should be. You’ll be eliminating the guessing game. The CTA can be as simple as a discount code or a reminder about an upcoming event.
You should keep your audience in mind when you are having them designed. Your rack cards may be placed along other cards from different establishments. If yours speaks to a certain group, then they will be more likely to pick one up. They should have one specific message and goal.
How Can Rack Cards Be Used?
There are a variety of ways that you can use rack cards. For example, you can pass them out while you’re at a business expo, large venues concerts and more. You might not have a lot of time to discuss business information to potential customers, which is why the rack card is such a successful educational tool.
At Primo Print, we offer a variety of printing options for rack cards. We understand creating a custom design can be challenging. Our graphic designers will be happy to help. Get started by completing our online graphic design form.