Rack cards are great marketing tools that are often used in commercial advertising. Learn the benefits of promoting a business or event with rack cards.

How to Promote & Market Your Business with Rack Cards

Rack cards are considered a great marketing tool that are often used in commercial advertising. They’re typically 4” x 9” in size and are often handed out in restaurants, bars, hotels, convenience stores and other high foot traffic areas.

The Benefits of Using Rack Cards

There are a number of ways you can benefit from printing rack cards. They are similar to some of our business cards because of their shape. However, you can include more information on them about your business, product, service, or event. You can also add images, which can help make it easier for you to get the message across quickly.

They’re perfect for educating potential and current customers. They can address all of the key information that they need to know about your business. Additionally, they can also tell potential customers how they will benefit from choosing your business.

Marketing continues to be necessary for a business of any size to be successful. However, there are certain forms of marketing that can be somewhat costly. Fortunately, printing custom rack cards can save money while performing a marketing campaign. Not only are they a relatively inexpensive way to advertise, but the return on investment can be high.

SEE ALSO: Helpful Tips on How to Market Your Business with Postcards

Design Tips

In order for you to get the most out of your custom-printed rack card, you’ll need to have them designed properly. Customers love items that are eye-catching, so it’s important to include high-resolution photos along with bright “happy” colors. Include your business logo and an image that relate to your business, product, service or event.

Take a look around and see what other businesses around the area are doing. This can help you get ideas of what customers are interested in.

A common size of rack cards measures 4” x 9”, which seems like a lot of space to work with, so be carful with the content as you don’t want it to be difficult for consumers to understand the message. Make the most of the space by highlighting the benefits and features of your business. This is the information that will attract customers.

If possible, look into incorporating a CTA (call-to-action). This can help customers determine what their next move should be. You’ll be eliminating the guessing game. The CTA can be as simple as a discount code or a reminder about an upcoming event.

You should keep your audience in mind when you are having them designed. Your rack cards may be placed along other cards from different establishments. If yours speaks to a certain group, then they will be more likely to pick one up. They should have one specific message and goal.

How Rack Cards Can Be Used?

There are a variety of ways that you can use rack cards. For example, you can pass them out while you’re at a business expo, large venues concerts and more.You might not have a lot of time to discuss business information to potential customers, which is why the rack card is such a successful education tool.

At Primo Print, we offer a variety of printing options for rack cards. We understand creating a custom design can be challenging. Our graphic designers will be happy to help. Get started by completing our online graphic design form.
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Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.