Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

How Grow Your Business by Using Every Door Direct Mail®

Postcard marketing continues to be beneficial and a great way to reach new customers. Along with Print Only, we also provide full-service EDDM®, enabling a business to reach new customers efficiently. With full-service EDDM®, you’ll be able to target potential customers from the convince of your computer. Below, we have included tips on how to grow your business while using this powerful and useful marketing tool.

What is Every Door Direct Mail®?

These oversized postcards are a useful marketing tool that allows any size business (large or small) reach new and potential customers. With our premium-quality, oversized postcards will help you and your company make an impression on possible customers and saturate the local market. Just select a mailing route or zip code you would like to target. You can do all this from the comfort of your computer. It’s easy to put your business in front of the people who matter most.

Download our Free EDDM® Success Guide

Businesses that often use Every Door Direct Mail® include:

  • Realtor
  • Real Estate Agent
  • Pizza Delivery
  • Restaurants
  • Dry Cleaners
  • Hair Salons
  • Boutiques
  • Dentists and more!

EDDM® is an effective marketing tool to bring awareness to your business, product or service by selecting USPS® mailing routes.

Increase Revenue and Sales

This is a common goal for any business owner. By using Every Door Direct Mail®, it’s easy to reach out to your existing customers and reach new customer with promotions, deals and information that will generate ROI.

Business Grand Opening or Re-Location

When conducting a Grand Opening, the common goal is to generate as much for traffic and awareness as possible. The more people that know about your business, the more traffic, and the potential revenue you may have. Additionally, It’s great for companies that are in the process of relocating. Keep your existing customers in the loop.

Announce New Services and Products

A great way to ensure that your customers stay with your business can be done by continuously introducing new services and products that they are interested in it. Allow yourself to reach out to your customers and find out what products or services they may be interested in. It’s a great way to generate buzz and an effort to differentiate your business from competitors.

Promote Special Events or Promotions

Are you searching for a way to promote a fundraiser or a special event? They enable you to reach local clients and a simple way to promote an event or special offer. Keep the message short and to the point. This can also help build your brand and allow your business to be a household name in the community.

Build awareness with postcard marketing. These oversized postcards allow you to include coupon codes, discounts and announcements to get potential customers excited about your business.

The above suggestions are helpful when you want your business to connect with your local customers. Not only can Every Door Direct Mail® increase sales, but they can also help improve lead generation, sales and ultimately the success of your business.

Questions or concerns? Please contact one of our customer service representatives; they will be happy to assist you.

Are you looking to create a custom design for your postcard? We’ve got you covered.
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Kevin Druckenbrod

As the SEO / Content Manager at Primoprint, Kevin works closely with the entire Primo team to focus on creating engaging and informative content. Kevin is passionate about everything related to SEO. When he's not working, you can find him exploring new places in and around North Carolina. Kevin is a big fan of craft beers, grilling, and watching sporting events.