- Postcards as a Simple Reminder
- Every Door Direct Mail®
- Extend an Invite
- Send a Brochure as a Walkthrough
- Greeting Cards to Say Hello
With more counties issuing shelter-in-place orders people around the United States are beginning to adjust to a new normal of life at home. America’s workforce is being sent home, and almost overnight, a new acronym emerged, WFH, work from home. This lifestyle change means that consumers are not engaging with the same marketing channels. In these unique times, companies must be nimble with their strategy and tailor their service to meet their new normal.
What does this mean for your marketing strategy?
It means you have to make an effort to reach customers in an ever-changing environment. Companies are ramping up digital advertising efforts since there are fewer opportunities for customers to engage with marketing and sales efforts. Don’t let your message get lost in the digital noise.
Research has shown that 40% of customers will try a new business after receiving a mail offer, with a typical mail campaign generating a 13 to 1 return on investment. Try these direct mail marketing techniques to reach your customer during the coronavirus.
Personalized touches are important to customers. We were inspired by dentists and doctors who send reminders and inform patients about appointments. Use this same technique and encourage clients to book your services.
You can send a postcard with an incentive for customers who bring in the postcard. This is excellent for tracking engagement.
Postcards are also a great way as a follow-up or to say thank-you to a customer. Add a personal touch with the customer’s name and how much you appreciate their business.
Don’t worry if you don’t have a mailing list, Every Door Direct Mail® allows you to connect with a targeted audience in a cost-effective way. These oversized postcards don’t require much work either. Check out our detailed article on EDDM®.
Use invitations creatively to surprise and communicate with customers. This can be an invite to an event, a sales or incentive period, or an interactive experience. If you’re feeling integrated, you can use a printed invitation to inform customers about an upcoming webinar or televised event.
Invitations are an excellent way to build engagement and interest. Be sure to include clear and concise information. The date, time, and place is always a must. It may also prove beneficial to include a set of directions, actions needed, or parking details.
Most brochures are an introduction to a service or product. Try to think differently and use brochures to walk customers through a series of information or actions.
Begin by using the front cover as an introduction. Then have the accompanying pages printed as a step. The back cover is the perfect place for a conclusion with a call to action. View all brochure folding options.
Sometimes, people don’t want to be sold to. Break the mold and use greeting cards to say hi or wish customers well.
Greeting cards can also be used for observations, seasons, and holidays. Some upcoming events are:
- April Fools
- Cinco de Mayo
- Mother’s Day
- Earth Day
- Memorial Day
Don’t let the coronavirus stop your reach. Take these ideas and show your customers you’re available.
We’re here for you and your business.