Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.

The Benefits and Uses for Bookmarks

Choose from our high quality 14PT or 16PT stock and a variety of dimensions and finishes including matte, glossy uv coating, spot uv, or uncoated card stock. Printed by Primo Print.

For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes. Custom […]

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For those of you looking always looking to improve marketing and promotion strategies, take a moment to consider the possibility of including bookmarks. They are handy tools for any reader, yet their use extends well beyond simply marking a page in a book. Plus, they are offered in a variety of sizes and finishes.

Custom bookmarks can also be used as an incredibly effective marketing tool for those looking to sell their publications or other products. Below, we focus on a few reasons why they are a very reliable and effective strategy for promotion and marketing purposes.

Why Print Bookmarks?

Compact and Convenient

Thanks to their compact and convenient size, there is no hassle in distributing them to a wide audience. Furthermore, you can always have enough of them on you to be able to hand them out spontaneously whenever opportunities arise such as networking and special events. The size of bookmarks will also make them more appealing to those interested customers.

Instead of having to lug around a larger marketing tool such as a portfolio or magazine, bookmarks take up almost no space and fits comfortably in a pocket. They are similar to a business card as they can be easily handed out to people in passing, making for a very fast and effective means of promotion.

SEE ALSO: How to Make the Most out of Your Print and Marketing Budget

Affordable

Everyone knows how cheap they can be, but some may be surprised to know that creating custom bookmarks are also very affordable. Print marketing continues to be a critical component of any successful business, yet one that can end up being cost-effective. The ideal balance is to have effective marketing that generates interest in your product or service without draining too much money. The great thing about personalized bookmarks is how affordable they are. This allows you to spend less time worrying about marketing costs and start putting more money towards creating and improving your product or service.

Familiar Use

There’s nothing worse than relying on marketing your product on an object that people don’t use. For any sort of marketing to be effective, there must be consistent and reliable exposure to an interested audience. This is why such platforms as billboards, television ads, space on public transportation, etc. are the most expensive because they guarantee the heaviest exposure.

Bookmarks provide a great resource to accomplish this requirement. People use bookmarks on a daily basis. This ensures that those who have received it will continuously be reminded of the product or event you’re endorsing. Additionally, when receiving your bookmark, potential customers will be more inclined to accept as the gesture seems more like a gift than a marketing tool.

SEE ALSO: Bookmarks: Think Outside the Book

Customizable and Unique

In order for a product to standout amongst its competition, there must be a unique element to help separate it from the crowd. Not only are they a relatively untapped marketing strategy, they are also easily customizable to fit the needs of any desired design and look. This gives promoters the freedom to display their product to their audience how they have envisioned. The sheer uniqueness of a bookmark promotion will also generate additional interest to further separate this marketing technique and help your product standout amongst the noise. 

Looking for a custom design? Contact one of our in-house graphic designers. They will walk you through the entire design and order process. We offer a large selection of sizes and printing options that will benefit you and your business.

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Announcing Four New Hang Tag Options

We are excited to announce four new hang tags; velvet laminates, 22PT gloss laminated, 14PT natural and pearl metallic.

Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Offered in a variety of sizes and printing options, hang tags are perfect for apparel, jewelry, party favors, clothing, gift baskets, gifts more. We’re excited to announce additional printing […]

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Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Offered in a variety of sizes and printing options, hang tags are perfect for apparel, jewelry, party favors, clothing, gift baskets, gifts more.

We’re excited to announce additional printing options. Along with our popular French Kraft hang tags and silk laminated tags, we now offer four additional card stocks: Pearl Metallic, 14PT Natural, 22PT Gloss Laminated and Velvet Laminated Hang Tags. Now you have other ways to show off your products!

SEE ALSO: Useful Advertising Tools: Custom Hang Tags

New Hang Tag Options

Pearl Metallic

Print pearl metallic hang tags to show off your product, apparel, jewelry or gift basket. The pearl fibers allow this unique stock to shimmer in the light when viewed from a variety of angles. Embedded with pearl fiber, this gives the paper a metallic and smooth appearance, creating an elegant hang tag.

The pearl fibers allow this unique stock to shimmer in the light when viewed from a variety of angles.

14PT Natural

Are you looking for a more natural look for your hang tags? We are now offering 14PT natural hang tags. This eco-friendly card stock provides a natural, light cream color with a smooth surface, making them ideal for writing on. Allow your products, clothing, accessories get noticed with this premium card stock. Additionally, they are great for including valuable information to your merchandise.

22PT Gloss Laminated

A thicker option we offer is the 22PT gloss laminated hang tag. They are printed with a protective glossy lamination that’s applied to both sides, making them 22PT thick. You can easily enhance your product, whether it’s clothing, gifts, jewelry, make a lasting impression. The gloss lamination not only makes the card stock thicker, it also help prevent chipping along the sides and is more durable, making them last longer. Also, they are tear and water resistant.

Make a statement with our thick 22PT gloss laminated hang tag. Gloss lamination helps protect from cracking on the edges. Tear and water resistant.

Velvet Laminated

Enhance your hang tag by selecting velvet lamination. They provide a velvety, rich, smooth texture unlike any other card stock. They are printed on premium 16PT C2S (coated two sides) with a thin 1.5mil laminate, giving them a thickness of 19PT. Feel the difference with these luxurious velvet hang tags. They are great for clothing,  jewelry, gifts, clothing, party favors, gift baskets, specialty jars and more.

Complete our online form and request free samples. If you need help with a custom design, please complete our online form to get started, and one of our in-house graphic designers will be in contact with you.

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New Product: 18PT French Kraft Paper Stock

Our brown 18PT uncoated Kraft business cards provide a rustic, beautiful appearance and feel. This environmentally friendly paper stock offers natural fibers and subtle, visible flecks giving them an organic appearance and natural feel.

We now offer 18PT French Kraft paper. This paper stock offers a light brown color with visible flecks and natural fibers, giving it a natural, organic look and feel. The uncoated finish provides superb print quality, and it’s 30% recycled, giving it a warm and rustic eco-friendly appeal. When creating your design, optional white ink […]

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We now offer 18PT French Kraft paper. This paper stock offers a light brown color with visible flecks and natural fibers, giving it a natural, organic look and feel. The uncoated finish provides superb print quality, and it’s 30% recycled, giving it a warm and rustic eco-friendly appeal.

When creating your design, optional white ink is able to be applied to a definitive area or can be applied all over giving you the flexibility to brighten and add contrast to the images.

Please keep in mind, when selecting French Kraft, it contains 30% recycled materials, which may provide a slight color discrepancy because of the materials that were used in manufacturing the paper stock. Also, the flecks in the paper will vary from sheet to sheet and press run to press run.

French Kraft Paper Products:

  • Business Cards
  • Trading Cards
  • Hang Tags
  • Postcards
  • Sell Sheets
  • Invitations & Announcements

If you are looking to create a custom design, our graphic designers will be happy to help. Please complete our online graphic design form to get started.

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Introducing Starlight Photo Lustre Paper Stock

Introducing our latest product, Starlight Photo Lustre paper stock. Offered in invitations & announcements, sell sheets and postcards. this luxurious stock will make your print product stand out.

At Primoprint, we’re always excited to announce new products. We now offer Startlight Photo Lustre paper stock. This luxurious paper will bring style and class to your brand.   Our 10PT Starlight Photo Lustre paper stock offers a fine silvery tint and a smooth surface, increasing dimension and enhancing the images used in the design […]

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At Primoprint, we’re always excited to announce new products. We now offer Startlight Photo Lustre paper stock. This luxurious paper will bring style and class to your brand.  

Our 10PT Starlight Photo Lustre paper stock offers a fine silvery tint and a smooth surface, increasing dimension and enhancing the images used in the design that’s sure to make it stand out from the crowd. Additionally this stock reduces problems associated with fingerprints and glare.

Enhance your print product by selecting this elegant paper stock. Available in Invitations & Announcements, Postcards and Sell Sheets

Need help with a custom design? Contact one of our in-house graphic designers by completing our online form here.

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