Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.

Design Tips You Need to Know When Creating Roll Labels

Looking for that perfect roll label? Well, we've got you covered...learn how to design an effective roll label.

Roll label design can be a difficult project to take on your own. It is best suited for Primoprint, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own, there are a few things you can do to make the process easier and more enjoyable. […]

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Roll label design can be a difficult project to take on your own. It is best suited for Primoprint, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own, there are a few things you can do to make the process easier and more enjoyable.

Additional roll label information can be found on our help page.

Use High Resolution Images

Only use high resolution images for your label design project. This will ensure that your image looks professional and crisp. JPEG is the preferred file of choice, as PNG and GIF images are not able to be printed in high resolution. Try to keep all images above 300 dpi.

Feature Your Logo

Your logo should be the center of attention in your custom label. Feature it in the center or near the top of the design, and make sure that it is large enough to stand out from other included illustrations.

Measure

It is vital for you to measure your product’s container before sizing the roll label. This will ensure that you print the proper size for its dimensions. Measuring properly will save you time in the future and prevent the need for size-related adjustments. All of our roll labels have a 3″ core and an outer diameter of up to 6.”

Line Your Artwork Up

Many people fail to use the ruler tool within illustration software. This tool is used to line up artwork, text, and other components of a custom label. It will ensure that your design looks professional.

Create Your Label in CMYK Colors

CMYK colors, or cyan, magenta, yellow, and black, is the standard color scheme for label printing. Do not make the mistake of using RGB (red, green, blue) colors. This scheme is mainly used for the Web, and will not display your design true to color once printed.

Research Label Regulations and Laws

Certain products, such as food products, require specific labeling regulations. Failing to follow these requirements can cause legal complications later on. Research labeling regulations prior to embarking on the design process to save yourself time.

Use Vector Graphics

Vector graphics are used by professional digital illustrators instead of raster graphics. This is because it does not produce a pixelated look or lose image quality when the design is enlarged.

These easy to follow tips can help you create your own custom roll label with few complications. Now that you have a more thorough understanding of label design, you can get creative and have Primoprint print your high-quality roll label. We offer custom graphic design services if you need assistance in designing an effective roll label.

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Increase Customer Relations by Sending Greeting Cards

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays.

Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this. However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less […]

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Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this.

However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less likely to find at other businesses.

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays. While this is a beginning, a shrewd business can take this even further. Personalized greeting cards can be sent for a wide variety of occasions, from the customer’s birthday to other major life events, such as anniversaries and graduations, in addition to holidays. Additionally, premium postcards can be used as greeting cards too.

A business that is invested and seemingly interested in its customers to this extent will place itself firmly in the customer’s mind and is more likely to be fondly remembered. It will also stand a good chance of developing that all-important customer loyalty that all businesses desire.

Customers often bond with businesses on an emotional level; if there is something that attracts them enough, they will remain with a particular business even if deals just as good or better come along at other businesses. They will also happily refer the favored business to their family and friends, generating more customers.

The best and most attractive greeting cards are not only sent for special events and holidays, they are beautiful and heart-warming both inside and out. A cheaply put together design is not something an intelligent business would ever want to be known for, even on the greeting cards it sends out.  We offer graphic design services if you are looking for a well designed and memorable greeting card.

Including personal, hand-written messages on the inside of the cards is another key strategy. While a wonderful design is vastly important, so is keeping the personal touch when the customer opens the card. A special, hand-written message is a far more powerful greeting than simply a printed verse and the electronically transferred signatures of those in charge of the business.

Greeting cards are a positive change from other effective practices, such as sending fliers and booklets. They also save on cost when ordered and printed in bulk. And when used properly, they remain one of the most rewarding and far-reaching business strategies. Get started today by contacting Primoprint, an online printing company specializing in printing a variety of business materials.
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Make an Impact with The Current 2017 Trends of the Business Card

At Primo Print, we offer a large selection of premium business cards. This is an example of our slim business card. Stand out among competitors!

As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having updated custom business cards is an easy change to make that will help develop brand recognition and make a great first impression. Here are three business card trends to help keep you ahead […]

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As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having updated custom business cards is an easy change to make that will help develop brand recognition and make a great first impression.

Here are three business card trends to help keep you ahead of the competition.

What’s are the 2017 Business Card Trends?

  • Simple Design
  • Include Business Brand Elements
  • Large Typography
  • Include Symbols
  • Interactive Business Cards
  • Large Photos
  • Rounded Corners
  • Slim Cut
  • Foil Stamped

Look at an old business card it displays a name, title, fax number, toll free number, and physical address. That info is still relevant, but in the eyes of the customers, it’s outdated and not memorable. Make sure your new company business card has updated information such as website and email addresses. Make sure you look to see what personal information it contains too.

Social media continues to grow and is important in today’s business world. Keeping up to date with your customers is important, and social media allows businesses to directly communicate with them any time. If you have social media accounts, try to incorporate that information into your new business card. The trend in today’s business cards is to create an impression that extends beyond the company to the individual.

It allows customers to contact you using current methods of communication; otherwise you are limiting your networking capabilities.

What Does Your Business Card Look Like?

A sharp logo used to be the best way to set a company apart and define its brand. With today’s advances in technology and business card printing capabilities, a business card has more than just logos. Typography, imagery, colors and orientation are all necessary tools to make your business card stand out from other cards. Learn more about the look of a business card by reading 10 Crucial Parts to a Business Card Design. Hint: What your card should include. At Primo Print, we offer a variety of business cards to choose from including silk business cards, foil business cards, matte business cards and linen business cards.Vertical cards are eye-catching and popular. Also, people don’t have or use a Rolodex anymore, so smaller cards that can fit in a wallet are important. Business cards with above average thickness, such as 16PT business cards look professional and handle the newer engraving and embossing trends well. At Primoprint, we offer custom graphic design services to help enhance your business card.

Unique Printed Business Cards

Business Card with Silver Stamped Foil

If you are pushing your creative limits and do not want a traditional business card, there are a selection of unique cards that allows you to make a connection and provide your contact information by the use of interactive cards. Items such as balloons, origami, hand-tearable cards, and puzzles, allow the user to interact with your information, providing more than just text.
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The Advantages of Printing Postcards for Your Business

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is […]

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At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is not available, the postcards can be customizable by filling out our custom order form.

An eye catching, graphic display combined with a message is an effective way to generate leads for any business.

Postcards are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores.

Postcards are a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. Postcards are sometimes described as an oversized business cards and are another way to help brand a business. The ability to reach a targeted market is simplified by using postcards. Fewer advertising dollars are spent on people that are not interested in your product than if, for instance, you placed a newspaper ad. In addition, they make following up with existing customers easier and less time consuming.

Postcards are nearly always read by the recipient since the message is in perfect view. In a recent study, 79% of professionals acknowledge that direct mail with postcards can be an effective or very effective marketing tool. Recipients don’t have to spend time opening it as with a letter. Postcards in vibrant colors or with attractive designs stand out, making it more likely to be read.

There are also additional costs involved in folding and inserting letters into an envelope. Postcards don’t take up a lot of space and can be saved for later reference in a purse or hung on the refrigerator. Postcard mailing provides the best opportunity for having your message read.

Also, postcards are the most cost effective means of testing an advertising campaign. If a business has a new product that they would like to test market, a postcard mailing will gauge the customers’ response without informing the competition. Postcards are a great way to test a specific product price range. A few postcards can be mailed to determine the response rate at a given price. They can be used to test ad campaigns and several ad campaigns can be mailed and tracked by printing a tracking code on them. Having the customer provide the tracking code when they respond to the offer will help determine which ad campaign generates the most interest.

In addition to printing postcards, Primoprint also offers Every Door Direct Mail postcards, a new USPS program that gives small businesses an inexpensive way to reach local customers. Learn more by reading How Every Door Direct Mail Can Help Your Business.

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