Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.

Increase Customer Relations by Sending Greeting Cards

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays.

Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this. However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less […]

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Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this.

However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less likely to find at other businesses.

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays. While this is a beginning, a shrewd business can take this even further. Personalized greeting cards can be sent for a wide variety of occasions, from the customer’s birthday to other major life events, such as anniversaries and graduations, in addition to holidays. Additionally, premium postcards can be used as greeting cards too.

A business that is invested and seemingly interested in its customers to this extent will place itself firmly in the customer’s mind and is more likely to be fondly remembered. It will also stand a good chance of developing that all-important customer loyalty that all businesses desire.

Customers often bond with businesses on an emotional level; if there is something that attracts them enough, they will remain with a particular business even if deals just as good or better come along at other businesses. They will also happily refer the favored business to their family and friends, generating more customers.

The best and most attractive greeting cards are not only sent for special events and holidays, they are beautiful and heart-warming both inside and out. A cheaply put together design is not something an intelligent business would ever want to be known for, even on the greeting cards it sends out.  We offer graphic design services if you are looking for a well designed and memorable greeting card.

Including personal, hand-written messages on the inside of the cards is another key strategy. While a wonderful design is vastly important, so is keeping the personal touch when the customer opens the card. A special, hand-written message is a far more powerful greeting than simply a printed verse and the electronically transferred signatures of those in charge of the business.

Greeting cards are a positive change from other effective practices, such as sending fliers and booklets. They also save on cost when ordered and printed in bulk. And when used properly, they remain one of the most rewarding and far-reaching business strategies. Get started today by contacting Primoprint, an online printing company specializing in printing a variety of business materials.
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Make an Impact with The Current 2017 Trends of the Business Card

At Primo Print, we offer a large selection of premium business cards. This is an example of our slim business card. Stand out among competitors!

As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having updated custom business cards is an easy change to make that will help develop brand recognition and make a great first impression. Here are three business card trends to help keep you ahead […]

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As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having updated custom business cards is an easy change to make that will help develop brand recognition and make a great first impression.

Here are three business card trends to help keep you ahead of the competition.

What’s are the 2017 Business Card Trends?

  • Simple Design
  • Include Business Brand Elements
  • Large Typography
  • Include Symbols
  • Interactive Business Cards
  • Large Photos
  • Rounded Corners
  • Slim Cut
  • Foil Stamped

Look at an old business card it displays a name, title, fax number, toll free number, and physical address. That info is still relevant, but in the eyes of the customers, it’s outdated and not memorable. Make sure your new company business card has updated information such as website and email addresses. Make sure you look to see what personal information it contains too.

Social media continues to grow and is important in today’s business world. Keeping up to date with your customers is important, and social media allows businesses to directly communicate with them any time. If you have social media accounts, try to incorporate that information into your new business card. The trend in today’s business cards is to create an impression that extends beyond the company to the individual.

It allows customers to contact you using current methods of communication; otherwise you are limiting your networking capabilities.

What Does Your Business Card Look Like?

A sharp logo used to be the best way to set a company apart and define its brand. With today’s advances in technology and business card printing capabilities, a business card has more than just logos. Typography, imagery, colors and orientation are all necessary tools to make your business card stand out from other cards. Learn more about the look of a business card by reading 10 Crucial Parts to a Business Card Design. Hint: What your card should include. At Primo Print, we offer a variety of business cards to choose from including silk business cards, foil business cards, matte business cards and linen business cards.Vertical cards are eye-catching and popular. Also, people don’t have or use a Rolodex anymore, so smaller cards that can fit in a wallet are important. Business cards with above average thickness, such as 16PT business cards look professional and handle the newer engraving and embossing trends well. At Primoprint, we offer custom graphic design services to help enhance your business card.

Unique Printed Business Cards

Business Card with Silver Stamped Foil

If you are pushing your creative limits and do not want a traditional business card, there are a selection of unique cards that allows you to make a connection and provide your contact information by the use of interactive cards. Items such as balloons, origami, hand-tearable cards, and puzzles, allow the user to interact with your information, providing more than just text.
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The Advantages of Printing Postcards for Your Business

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is […]

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At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is not available, the postcards can be customizable by filling out our custom order form.

An eye catching, graphic display combined with a message is an effective way to generate leads for any business.

Postcards are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores.

Postcards are a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. Postcards are sometimes described as an oversized business cards and are another way to help brand a business. The ability to reach a targeted market is simplified by using postcards. Fewer advertising dollars are spent on people that are not interested in your product than if, for instance, you placed a newspaper ad. In addition, they make following up with existing customers easier and less time consuming.

Build awareness by sending out EDDM® postcards. Include coupon codes, discounts and announcements to get potential customers excited about your business.

Postcards are nearly always read by the recipient since the message is in perfect view. In a recent study, 79% of professionals acknowledge that direct mail with postcards can be an effective or very effective marketing tool. Recipients don’t have to spend time opening it as with a letter. Postcards in vibrant colors or with attractive designs stand out, making it more likely to be read.

There are also additional costs involved in folding and inserting letters into an envelope. Postcards don’t take up a lot of space and can be saved for later reference in a purse or hung on the refrigerator. Postcard mailing provides the best opportunity for having your message read.

Also, postcards are the most cost effective means of testing an advertising campaign. If a business has a new product that they would like to test market, a postcard mailing will gauge the customers’ response without informing the competition. Postcards are a great way to test a specific product price range. A few postcards can be mailed to determine the response rate at a given price. They can be used to test ad campaigns and several ad campaigns can be mailed and tracked by printing a tracking code on them. Having the customer provide the tracking code when they respond to the offer will help determine which ad campaign generates the most interest.

In addition to printing postcards, Primoprint also offers Every Door Direct Mail postcards, a new USPS program that gives small businesses an inexpensive way to reach local customers. Learn more by reading How Every Door Direct Mail Can Help Your Business.

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The Best Tips on Proper Business Card Etiquette

Business cards are an important part of your networking toolbox. They are such an integral part of our day-to-day activities that many people don’t think much about them beyond their initial design. However, there are a few tricks of the trade – some rules about etiquette – when it comes to giving and receiving premium […]

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Business cards are an important part of your networking toolbox. They are such an integral part of our day-to-day activities that many people don’t think much about them beyond their initial design. However, there are a few tricks of the trade – some rules about etiquette – when it comes to giving and receiving premium business cards because it doesn’t matter how well you are dressed or how many conferences you attend if you can’t do this properly.

Learn about Etiquette

Don’t Run Out

Always take a few more cards than you think you’ll need. It’s always hard to estimate exactly how many people you’ll meet, and it’s always embarrassing to meet someone important after you’ve already handed out your meager stack of cards.

If you are going to a networking event, don’t be afraid to take a small stack of business cards (three or four is simply not enough). There is nothing worse than having to tell someone you ran out before you got to them or having to jot down your email address on a random piece of paper. These types of handwritten notes are always the first to be thrown away or lost.Always have business cards with you at all times. You never know when you may need one.

Keep your Business Card Updated

An out-of-date business card is obsolete. There is no reason to give out your card if you have to say, “Oh, my phone number and address have changed.” Make sure all information, especially contact information, is 100% current.

Also, keep the design of your business card updated and relevant. If your business card hasn’t been changed in ten years, it may be time to consider freshening it up a bit. If you need assistance, our graphic designers will help you with the entire process.

Keep Your Business Cards in a Card Case 

Never hand someone a business card that is wrinkled, torn or has a little drop of ketchup from your lunch. Storing your cards in a special case keeps them in mint condition. If it looks like you don’t care much about the card, why should anyone else?

Reciprocate Interest

When someone asks for your business card, ask for theirs in return. If you reciprocate interest in another’s business, it can do a great deal for your reputation. Even if you aren’t totally sure you need the other person’s card, ask for it anyway. 

Make a Comment

When someone gives you their business card, make a comment on it. Do a brief scan of the card and pick one point that is worth mentioning. Tell them how much you like their logo. Compliment their great tag line. Do your best to make a sincere comment that shows you are truly interested in them. This is a simple courtesy and can encourage others to reciprocate the interest in you.

Follow Up

If you took a business card from someone, it’s best to follow-up with them. You don’t have to schedule a dinner date with everyone you met, but you should make some type of connection. After a networking conference or even a small business interaction, send an email, write a card or make a phone call to see if this is a relationship worth pursuing. Business connections are only as useful as the effort you put into them, and following up is the best way to get the most value out of your new cards.

Contact Primoprint, a leader in silk business cards, or by completing the online contact form.

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