Typography is defined as the style and appearance of printed matter. It plays an important role when designing and printing business cards, postcards, letterhead, brochures and more. Typography can be tempting and overwhelming with so many beautiful fonts to choose from, but when it comes to printed content, less font variety will leave more of an impression.

Limit yourself to two fonts per printed piece. Choosing a specific font style can change the look and feel of your printed materials and the message your trying to convey. Choose contrasting fonts to make the content more visually appealing. For example, use an eye-catching sans serif font like Gill Sans or Helvetica for your title or headline and make sure your body content is easily read by choosing a serif font such as Baskerville or Times New Roman.

Best Fonts for Print

When designing and printing business cards or other marketing materials, be mindful of space. Some typefaces are fat and wide like Franklin Gothic and will take up a large amount of space. There are times where there isn’t a lot of space available and including these fonts may be challenging. Other fonts can be thin and narrow such as Didot and can be a better choice when there is little space to work with. The information on your printed piece is generally the main focus, and it’s key to make a lasting first impression. Make sure that the fonts you choose are both visually interesting and comprehensible to your audience.

For general questions or information, please contact us by filling out our contact form. If you have questions about our graphic design services, please fill out our contact form on the design page.

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Whether you are working to grow a local business or if you are trying to launch a new business from the ground up, using printed flyers is a great way for you to reach local customers. They are great for getting the word out to the public quickly and easily, making it an effective form of advertising.

Cost-Effective

Compared to other marketing strategies, flyers are extremely cost-effective and can increase the success of any marketing campaign. Whether you’re handing them out at a small event or large event, it’s easy to place them into the hand of potential customers.

Design

Don’t let your flyers get unnoticed or get lost in the crowd. Make them stand out. The design process is something to take into careful consideration. Try to use one or two fonts throughout the design, and choose fonts that are easily legible. Stay clear from decorated or stylized fonts as they can make the flyer difficult to understand.

The main objective is to attract and build interest of your products and services your business has to offer. At Primo Print™, we offer a variety of sizes, coating, paper stock and folding options to allow your flyer to get noticed. Also, if you need assistance in designing a flyer, please fill out our graphic design service form.

Tracking

When designing your flyer, it’s important to incorporate a way that you’ll be able to keep track of the response rate from customers. There are a variety of ways this can be done. You can include a special offer that is available for a limited time or promotions such as buy one, get one free, including a QR Code that links to a particular page or image on your business website or offering a discount. This information will help you with any future promotions.

Local Distribution

Using flyers is a great way to promote and bring awareness to a business, especially if you are new to town or if you have just started your business. Local distribution gives you the ability to share your business brand, bringing customers to your storefront while also generating brand awareness. Whether you are living in a small town or a big city, distribution of flyers is simple and does not require a lot effort.

Branding

Branding is essential for all types of businesses. Without branding, your company will get unnoticed. Advertising with flyers makes it easy to share your brand, products, services, company message, and the overall look and feel of your business.

Whenever you are trying to build a brand or a successful business locally or online, branding is important. Using flyers for the branding you want to share is one of the quickest ways to spread your logo, motto, and more information about your company.

Knowing how to incorporate flyers into your marketing campaign is a great way for you to take your company to the next level, whether you are selling products, services or simply trying to spread brand awareness of your company to individuals.

The more time and effort you put into your printed flyers for your business, the easier it is to attract potential customers and to build loyalty from those genuinely interested in your company and what you have to offer.

If you have any questions about flyers, feel free to contact us by filling out the contact form. We offer a variety of printed materials to help your business grow, including Every Door Direct Mail postcards.

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Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools. There are many benefits of using presentation folders.

Printing them can help businesses reach their targeted markets, and they help businesses stand out among competitors. These folders can be customized based on a business’s specific needs, and the cost is lower when compared to the cost of other branding promotional marketing methods.

Presentation folders organize materials and sell sheets that are required during business conferences, seminars, and corporate events efficiently. They also help business owners handle business tasks resourcefully.

Most business owners use presentation folders because they last longer than other items and provide benefits to their clients. Because of this, businesses can promote their products and services during a time that is best for them.

Also, business owners can design a brand logo for the folders. They can choose from various colors, fonts, shapes and sizes option during the design process. Because there are so many options, business owners can design their presentation folders that suit their particular brands.

This is a huge benefit because when customers and potential customers understand a business’s brand, they are more likely to purchase more products and services when they notice and recognize the logo in other locations.

Presentation folders are ideal for many uses. They can be used for training, catalogues, presentation notes, posters, product information, and more. When material is placed in the folders, everything is organized until the material is ready to use.

Many business owners use presentation folders for storing information about references and study purposes. When the folders are used this way, all the materials will be easy to hand out.

Overall, custom presentation folders are recommended for various business tasks. However, business owners must use the folders based on the targeted market.

The folders should be designed based on the business brand to gain the most benefits. When a folder has a company logo, customers will buy more later because they will remember the brand.

Do you need additional business printed materials? Primo Print offers a variety of printed items, including a large variety of business cards, sale sheets, envelopes, brochures, postcards and more. Upload your design or choose from one of our template or we can help you come up with a custom design with the help of of graphic designers.

Request a free sample packet that includes a variety of card stock and finishes.

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While there are a variety of printed materials to increase conversion rates, printed brochures can be a particularly effective outbound marketing technique.

If your business is thinking about using brochures to share information regarding its products and services with the public, the following strategies can be beneficial.

Charts and Graphs

In many cases, you may want to include complex data in your brochure so that your customers attain a thorough understanding of the products and services you’re offering. When this happens, you can make it easy for your prospective clients to grasp your concepts by including charts and graphs in your informational brochures.

In addition to breaking down complex concepts into easily digestible material, charts and graphs can enhance the aesthetic appeal of your brochure by adding variety of shapes and colors. Since this is the case, you may want to make use of charts and graphs in your brochures even if the information found therein can be understood without them.

Value-Adding Information About Products And/or Services

While creating and disseminating information regarding your business’s products and services is a great step towards increasing your conversion rates, you have to go beyond simply informing prospective customers about the fact that you’re selling something.

Specifically, you have to show your customer that the products and services you’re offering are valuable. This component of the marketing process is important for several reasons, including the fact that your target audience may already be using a product that is similar to your own.

When this is the case, you need to build value by showing the distinct benefits or attributes that your product has, which can help make it stand out against its competitors.

Include a Call To Action

One of the most important aspects of a great brochure is the call-to-action. After you’ve introduced your products and built up their value by providing the prospective customer with important information, it’s very important that you include a call-to-action.

Although broadly defined, the call-to-action basically amounts to you asking the customer to complete some action that will precipitate conversion. Examples would be asking the customer to “Call now for a free quote or estimate.” Another example would be “If you call within the next 24 hours, we’ll offer you 50% off your purchase.”

If you’re serious about ensuring that your business increases its conversion rates, contact Primo Print and create an effective brochures that can help you accomplish this objective.

By implementing some or all of the strategies listed above, you can help ensure that your company experiences the perpetual growth that you want. We do offer custom graphic design services. Learn more here.

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