Sometimes it is not the message, but how it is said, that makes the most impact. The message will be rendered useless if the intended receiver has no desire to hear and/or read it. In printed communication, the design matters a lot from the logo to the colors down to the font choice in making an impact on the target audience. Sometimes, there is a limited amount of time for them to see the design. To illustrate, a billboard on the highway is often bypassed by cars in literally a matter of seconds, so it must get its job done swiftly and effectively.
How to Write the Perfect Real Estate Agent Bio
Half of all home buyers find their homes on the internet, yet the percentage of real estate agents with websites remains quite small, according to the National Association of Realtors….
Client Feature: Stephen Houk on Growing a Sustainable Design Business
At Primoprint, we have the privilege of working with some very talented and inspiring clients. Today we’re shining a spotlight on a designer that is forging his own path (with…
10 Ways to Build Your Freelance Client List
Every freelancer has more than one job. No matter what their trade, they’re also a professional marketer, accountant, consultant and so much more. Whether you’ve just decided to start freelancing…
6 Networking Tips for Nonprofits
Running a successful nonprofit requires more than the desire to spread the word about the cause you support. Knowing how to effectively network while creating new connections and maximizing your…
Design Inspiration – 18 Accounts to Follow on Instagram
The inspiration for your next design project can be found anywhere. Something could catch your eye on your commute to work. You could overhear a conversation that sparks an entirely…