If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started.

The holidays are one of the best times of the year to connect with new and existing customers. Not only can greeting cards reflect your business and your brand, they are a great way to say “Thanks, we appreciate and value your business.”

Keep in mind, holiday greeting cards should be received before the end of the year. Often times, businesses close leading up to the holiday, so it’s important that they receive your greeting card before their holiday vacation begins.

Tip: Have all your greeting cards addressed before Thanksgiving to avoid the last minute rush.

If you or your business needs assistance in creating a custom greeting card, we can help. We offer a variety of printing options for your greeting card as well as graphic design services. If you have any questions, please contact us by filling out our contact form here.

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Our graphic designers just recently created this Every Door Direct Mail® postcard for a spa located in North Carolina.

What is Every Door Direct Mail®?

Every Door Direct Mail® is a mailing program offered by the USPS® that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Learn more about printing Every Door Direct Mail® for your business. Is it right for you and your business?

SEE ALSO: Every Door Direct Mail® is the Right Marketing Campaign for Your Business.

Are you looking for a custom design for an EDDM® postcard? Contact our graphic designers today to get started on your next print project.

We are excited to announce our latest service; Full Service EDDM®. Watch our Full Service EDDM® video to learn more about the great new service.

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The holidays and shopping season is right around the corner. It’s never too early to think about sending out greeting cards. It’s the perfect time to let new and existing customers know how much you appreciate their business with printed greeting cards. In less time than you know, everyone will be right in the middle of the hustle and bustle that characterizes the entire holiday shopping season.

For shoppers, it’s exciting. For the business owner, it’s all about business. Small businesses on every corner and online are going to spend quality time creating sales promotions to funnel the holiday traffic through their front door, checkouts and websites. Millions of traditional e-cards and premium business cards will fill the airways and mailboxes in anticipation of building better business relationships.

If you have a smaller business, you can trump the bigger competition with customized holiday greeting cards. So, if your goal is to deepen relationships, drive sales and grow your business, look into printing custom greeting cards. Below are some tips that can help make this season a profitable one.

Mail your Greeting Cards in a Timely Manner

Watching the ball on television drop in Times Square is a bit late for your greeting card to be in the mail. Receiving late holiday cards can be taken as an insult and it could appear that your card is only a late afterthought. Customers can be hard to please. They’re likely to share their disappointments far more often than their satisfactions. You don’t want your good intentions ending up giving you and your business a bad reputation.

Personalize Your Holiday Greeting Cards

Each of your greeting cards should be personalized and addressed to a specific individual. A sentence or two is all it takes. Otherwise, your greeting cards may resemble the millions of generic cards sent each year by businesses and individuals. Don’t do that; make them personal.

Give Your Greeting Cards a Professional Edge

The messaging of your business cards reflects your brand. The quality of your holiday greeting cards also speak volumes about your business. If you or your business needs assistance in creating a custom greeting card, we can help. We now offer graphic design services.

The holidays are one of the best times of the year to connect with new and existing customers. Greeting cards are a great way to say, “Thanks; we appreciate and value your business.”

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Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Below you’ll find helpful tips to help with the design process of your sell sheet.

Sell Sheet Design Tips

Be Concise

Make certain that the copy in the sell sheet is brief and concise. Do not waste space on meaningless phrases or long explanations of technical processes. You want the reader to move through the sheet quickly without losing interest. Use short paragraphs, charts and illustrations to convey information instead of large blocks of uninterrupted text.

Define the Problem, Solution and Benefits

You want to define the problem your product or service solves, how they can solve the problem, and the different things that make your product or service superior to others. These three important aspects will ensure that anyone looking at the sell sheet understands what you are attempting to sell. Make sure to list the benefits clearly in a list or chart.

Remain Focused

Remain narrowly focused on the products or services that you’re selling. Do not fill the sell sheet with competing products that may confuse readers and try not to list alternative product lines or cross sales. Keep everything on the sell sheet targeted at selling that one product or service.

Use Attractive Photos and Graphics

Anyone holding the sell sheet is going to look at photos and graphics before reading the text. You must include attractive photos of the product and descriptive graphics. Make certain that the photos and graphics do not have any visual artifacts or problems after printing. Position the graphics to guide the eyes of the reader through the sheet. Read our previous blog on how choosing the appropriate colors is important when designing a custom sell sheet.

List Actions the Reader Can Take

You need to list actions that the reader can take if interested in the product or service. This should include a website address, a phone number and business address. Put this information under a call to action instructing the reader about what to do next. Leaving out complete contact information and a call to action can reduce the effectiveness of a sell sheet.

Revise and Test Before Final Release

The final step is to edit and revise the sell sheet. Make sure several people check it for spelling, grammar and formatting errors. Test whether the sheet is clear or needs to have the wording or font size adjusted. Release and publish the sell sheet only when you are certain that all issues have been resolved.

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