Sometimes it is not the message, but how it is said, that makes the most impact. The message will be rendered useless if the intended receiver has no desire to hear and/or read it. In printed communication, the design matters a lot from the logo to the colors down to the font choice in making an impact on the target audience. Sometimes, there is a limited amount of time for them to see the design. To illustrate, a billboard on the highway is often bypassed by cars in literally a matter of seconds, so it must get its job done swiftly and effectively.
How to Choose the Best Fonts for Your Print Project
