For any business to be successful, your copy must fire up your customer’s heart. As the voice for your company, your purpose is to effectively convey a message that draws…
How to Create Content that Triggers Emotions
Learn Why White Space is Such an Important Design Tool
The question is, why white space is so important? For years, everyone believed that the more content you placed on a web page, the higher your rankings in search would…
How to Get Started with Your Etsy Store
Launching an Esty store of your own allows you to share your products with the world right from the comfort of your own home. Managing a new Etsy store is…
Using Vision Boards to Create Your Brand Image
Whether creating your brand image or working with a client to create theirs, a cohesive brand vision is important. Brand vision goes beyond fonts, colors, and aesthetics. The brand is…
12 Black Friday Marketing Tips That Can Help Boost Sales
This year Black Friday is November, 23th. The weekend serves as the kickoff to the holiday shopping season. It’s a day full of shopping treats and highly anticipated markdowns. To…
How to Unlock the Power of Color for Your Brand
Color psychology is a crucial component of effectively portraying your brand. Before you choose your favorite color for designing your business card, postcard, brochure, or other printed materials, think about…