How to Choose the Right Graphic Designer

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more. You basically have one of two options. You can either pull out your computer and put something together yourself or […]

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When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

You basically have one of two options. You can either pull out your computer and put something together yourself or you can hire a trained professional graphic designer to design a custom logo that truly defines who you and what you can offer. We currently offer custom business card design starting at $50. Get started here.

Many graphic designers have spent years working with businesses and have learned how to use a creative approach that allows them to speaking to their current and potential customers. Graphic designers can create a piece that is visually appealing and allows a business to proudly display their brand everywhere the business goes.

When researching your designer there are a few things to look at.

  • First, view their portfolio. Every designer should have a website or some sort of digital portfolio available that you can browse through, and get an idea of their style. Look through each piece carefully. If you don’t care for the work on their site, you probably wont care for the work they create for you. View some of our custom designs here.
  • With the digital world we live in, don’t be afraid to look outside your neighborhood. There are thousands of amazing graphic designers, all over the country. And through email and/or phone calls, you can easily work with a designer in another time zone.
  • Look for recommendations. Ask other business owners who designs their pieces. If you see a business with an amazing logo, they probably can recommend the designer that created it. Read some of our print reviews.
  • Pay attention to price. As the saying goes, “you get what you pay for.” If a logo design cost seems cheap, it probably will look that way too. Graphic designers usually charge between $50-$125 per hour. That may seem expensive, but think of this as an investment into you business. Not only is it tax deductible but an amazing logo and business card is going to stay with your business forever. Postcards, brochures, etc. may need to change depending on your message, but once you have an initial design, it’s easy for a designer to pick up the design and alter it slightly to fit the new message. It’s much faster than creating a design from scratch, and it also helps brand your business by tying everything together. At Primo Print, we offer graphic design services and we keep the files to help with the quick edits and changes.
  • Learn up-front what you get for your money. A good designer should have an outline as to what they will provide you when creating your design. For example, $250 for a logo may include 4 initial logo concepts, 3 rounds of revisions and the final logo provided in 4 different file types that you can use however you need. Also, make sure your design is one-of-a-kind and that the designer will not use the design again in the future for another company.

Once you have chosen your designer it’s important that you think about what you are looking for. Designers are creative and they can usually come up with beautiful work, with little direction. But if you have something specific in mind, make sure you express it to the designer upfront. There’s nothing worse than having a designer spend hours designing and having them think the logo is a perfect, but the client come back later and tell the designer that there’s something specific they want as a design.

Each designer will have their own process, so read their emails carefully and make sure you answer each of their questions to the best of your ability. Sometimes it’s best to to give more information than what you think is relevant, but make sure you keep it focussed and to the point.

Custom Postcard Design

 

For a logo design, here are a few things to prepare for your designer:

  • What is the name of your business?
  • Is there a special meaning behind the name?
  • Why did you name it this?
  • What is the main purpose of the company?
  • What do you make, sell, or provide?
  • Do you have any specific images in mind?
  • Any specific colors you’d like to see used?

Any logos or artwork that you like or would like the designer to reference? Feel free to list links. You obviously don’t want to copy a design, but if there are logos that you like the look of, the visual reference helps. Feel free to create a Pinterest board and share it with the designer. Any other information you feel is important may be helpful in the design process.

If you are have a designer create a postcard, business card, brochure, etc., make sure you put together all of your text and photos before you give them the job. It is really helpful to have all the pieces before you start laying the project out. Additionally, if you can provide text that is as close to 100% complete as possible, that helps the designer too. Also, the more pieces you provide in the beginning, the less time you will be charged in the end.

Working with a designer should be fun and shouldn’t be a stressful process. With as many designers as there are out there, I’m sure you will be able to find one that you feel comfortable with and who will feel like they are a part of your team. Let us help you with your next print project. Contact us and we’ll be happy to answer any questions.

Additional graphic design blogs provided by Primo Print.

Design Feature: Newport Asia

Design Spotlight: How We Created Essent Medispa Logo

Design Feature: Guardian Solutions

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Tips on How to Design an Effective Postcard

Lear how to design an effective postcard to market you and your business. They can grow awareness easily. We list tips on how to make them effective!

Postcards are a great way to grab attention and promote your business. Creating a strong postcard is key to successfully attracting interest, but it can be challenging to optimize the limited space. The following are some tips to help you get started.

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Postcards are a great way to grab attention and promote your business. Creating a strong postcard is key to successfully attracting interest, but it can be challenging to optimize the limited space. The following are some tips to help you get started.

Keep Your Audience in Mind

It is important to remember your target audience when creating a postcard; the tone and style of a design may attract some and repel others. Be sure to fit the tone and style of a postcard to your target audience to be most effective. The tone should also match that of your business to create a coherent whole. Provide the audience with the information needed to contact your business. Including a call to action on a postcard is recommended because it tends to increase customer response.

SEE ALSO: Helpful Tips on How to Market with Postcards

Maximize the Space

Postcards are small and it can be difficult to communicate everything you want to say. Work to maximize the space by using images that complement your text; the imagery and text should together reveal the message of a postcard. Pictures, logos, and color all add interest and can show what you are trying to relate. The text should be limited to one or two font types and should be kept brief. Avoid large blocks of text and light colored text that is difficult to read. The goal of a postcard should be to capture the reader’s attention and make them want to find out more, not to tell them everything.

Consider Composition and Format

Keep your postcard clean and simple, without overload of visuals or text. Use contrasting elements such as light and dark, large and small, and opposite colors to catch attention, but try to keep the elements balanced overall by distributing them relatively evenly. Make sure any colored backgrounds or images fully extend into the bleed area for a professional look. Also, be careful of putting text too close to the edge of the postcard because it might get cut off. Borders can be a great addition, but avoid borders that will look uneven due to variance in cutting. Rounded corners, matte finish, new raised spot UV and other options can give your postcard a unique feel and make it stand out.

Remember the Back

Many people see the back of a postcard first due to the way it is delivered, so consider using that space to grab the attention of your audience. Both sides of the postcard should work together to attract the reader’s interest and convey your message. This can be an area where you include your business social media profiles; Instagram, Facebook and Twitter.

Final Touches

Always proofread your text and review the details of your postcard before finalizing. Postcards are a great way to attract the interest of your audience; spending time carefully designing a postcard can let you reap the rewards later.

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Details on How to Create a Business Card

Learn what it takes to create an effective business card.

Your business card may be the last impression you leave on a customer after your initial meeting. That is the piece of you that he or she will walk away with. No only does it represents your brand, creating a well designed business card clearly conveys all information necessary for someone to reconnect with you.

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Your business card may be the last impression you leave on a customer after your initial meeting. That is the piece of you that he or she will walk away with. No only does it represents your brand, creating a well designed business card clearly conveys all information necessary for someone to reconnect with you.

SEE ALSO: How to Navigate Like a Pro at Your Next Networking Event

You can design your own business cards or you can reach out to one of our graphic designers to help with a custom logo, business card, signage, and other personalized components necessary to present your image in a cohesive and professional manner. Either way, there are some basics you will need to focus on.

Card stock and Colors

Start with a sturdy card stock. The card stocks can range from 16PT, 18PT, 22PT and even a super thick 32PT. Then, decide on whether you want the finish to be glossy, matte, or include features such as spot UV, inline foil, stamped foil etc. You can view some examples that may help you select the bets for you and your business.

SEE ALSO: Top 4 Tips on How to Design a Business Card

You don’t have to stay with the standard 2” x 3” business card size. Though, keep in mind that your clients may not be able to easily store a unique shaped business card. Other unique options include plastic business cards and magnet cards. Plastic cards are extremely durable and can be used as VIP cards, rewards cards or as business cards. Magnet card are popular for service industries, such as appliance repair – the magnet card will always be right there on the face of the appliance for easy access.

Select the color of both the background and the font. The colors selected need to compliment each other. Often times, they are the colors of the business and represents the brand. If you don’t have an eye for color, ask colleagues or friends to offer their opinion. When in the design process, try to stick to just two colors if possible. If you already have a logo, that should be your starting point when choosing colors.

SEE ALSO: How to Unlock the Power of Color and Your Brand

Font Selection

Once again, if you already have a logo, try working with the fonts on the logo as a starting point. Otherwise, you can search for the best fonts. This can be a way that helps you find the most intriguing ones. Make sure that it’s easy to read. It doesn’t matter if it is serif, sans-serif, or calligraphic. It just has to read well. You don’t want someone to have to ask you what a word is because the font is too elaborate or whimsical. Sometime being simple is the best option.

SEE ALSO: How to Select the Right Fonts for Your Print Materials

Card Information

The person you hand your card to will likely hold onto it for suture use. The primary information needs to be front and center for this reason. Although it can look nice to have a fun design or logo and contact information on the back, chances are your client might not look at the back. Here is the minimum of what should be on the card:

  • Name, include title if appropriate
  • Company name
  • Phone number
  • Email address
  • Website address
  • Physical address, only if relevant

Try not to clutter the card with too much information. If you and your business has an active presence on social media, you may want to include the social handles. This can build interest for your brand and it can act as another avenue for communication.

Recently Primo Print was featured on Printaholic, a site that reviews the top online printing companies. We’re excited that Printaholic reached out to us discussing our affordable high quality printing products and how our customer service team stands out among competitors.

Do your research by looking at as many cards as you can. Make note of what impresses you about a card and what leaves you bewildered. Your most important job in designing your card is to engage your audience and to leave a positive impression that creatively and concisely tells someone exactly who you are and what you do.

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How to Market Your Business with Custom Letterhead

Create a lasting first impressions with clients and enhance the image of your business by printing custom letterhead on high quality premium paper stock.

Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is letterhead.

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Business owners can sometimes become overwhelmed with all the marketing options they have available to them, particularly in this age of digital advertising and social media. One option that is too often relegated to the sidelines is letterhead.

Classic, well-designed customized letterhead and stationery can take the mailings and printed materials you’re already producing from uninteresting to eye-catching. Additionally, they can make your clients and potential clients remember you long after the envelope is opened.

Besides making a polished and memorable first impression, customized letterhead conveys a particular message to all who see it. It says that your company is solid and assured. It conveys a sense of professionalism and commitment to excellence that gives customers the peace of mind that comes from doing business with a company they feel they can trust.

It also gives you the opportunity to express the culture and personality of your organization by creating a custom design. Add the company’s tagline that perfectly captures the essence of the services you offer. It would be a mistake to underestimate the significance of being able to say so much with so little, especially for small businesses whose marketing budgets are often very tight. Take a look at some letterhead designs that may inspire you.

Using branded and customized letterhead and stationery provides many benefits for you as a business owner. Even one-person companies can appear to be much more substantial when they use their brand across all of their digital and printed materials including business cards, brochures and more.

SEE ALSO: Why Print Continues to be Important for Your Marketing Plan

This appearance of greater size and strength in the market solidifies your potential clients’ confidence in your ability to handle their business. Letterhead also makes all of your contact information available to them in one place. The easy accessibility of the information included makes it more convenient for your customers and prospects to contact you when they’re ready to discuss how your business can help their business succeed.

Marketing your business does not have to be an overwhelming prospect, even in this age of seemingly endless options. It’’s easy to create a line of fully customized and branded letterhead that can greatly benefit your bottom line.

Benefits:

  • Improve Business Image
  • Increase Brand Recognition
  • Increase Business Website Traffic

Customized letterhead can be created in an efficient and cost-effective way that will make the most of your company’s marketing budget. It also lets your customers know they can trust you to treat their business with the same respect you have for your own. If you need assistance in creating a custom design, please contact one of our in-house graphic designers. They will walk you through the entire design process.

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How to Use Stickers to Increase Brand and Awareness

Stickers are great for placing on a product displaying useful information.

Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are several  ways to utilize stickers for your marketing purposes.

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Stickers can be a great form of advertising. They are a simple, unique, eye-catching, cost-effective and an efficient way of getting your brand and business in front of potential customers. Stickers allow you to easily spread information about your business, products, services or promotional event. There are several  ways to utilize stickers for your marketing purposes.

Improve Brand Exposure

One of the most common uses for stickers in advertising is brand exposure. A clean, bright and memorable sticker can be placed on anything from cars (bumper stickers), products, clothing and more. The possibilities are endless. Strong brand exposure leads to widespread brand recognition. Your business could soon become a household name with the power of printing business stickers.

Use printed stickers to display business information. Stickers can help with brand awareness.

Increase Sales

If you’re planning on having a sale or special promotion, create and print stickers that draw attention to the products that are on sale. It’s also a good idea to place and pass out stickers that advertise the sale beforehand. Allow customers to get familiar with the sale or promotion. Use bright colorful colors such as yellow and green to catch the eye of the customer.

Convey Information

Stickers are a great way of conveying information on products. If the product already has certain information printed on its packaging, it can still be be beneficial to place another sticker with bold print to make certain information clearer. For example, allergy information, safety risks, nutritional facts, specific benefits, technical information and sales information. A sticker can bring additional awareness to the product and can possibly increase sales of those products.

Generate Excitement at Events

Businesses usually don’t hand out stickers directly from their store. While it’s fine to hand out stickers on a regular basis, the best place to give them out is during special events. When people attend events, especially ones centered around businesses, they’re more than happy to get free goodies such as stickers.

They help generate excitement about your business and can generate discussions about your products and services. When handing out the stickers, discuss the information on them while handing out. This allows potential customers to become more interested in learning and talking about your company.

SEE ALSO: Helpful Tips on How to Market With Custom Stickers

Premium Stickers

Having high-quality and appealing stickers makes them more effective. At Primo Print, we offer a large selection of custom stickers to help with your marketing needs including bumper stickers. Printing premium stickers will create a professional look and feel that both you and your customers will enjoy.

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