Brochures are great hand outs and sales pieces that allow businesses to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures.
Before deciding on a folding option, there are some questions you may want to ask yourself.
Purpose for Your Brochure:
- What is the overall purpose of the brochure?
- What content (images and text) do you plan on using?
- Who are you trying to attract with the brochure?
- Design Tips for Your Next Brochure
Three Popular Brochures Folding Options:
Half Fold Brochure
This fold option is one of the more common and the simplest of the folds. The half fold is also known as bi-fold or single fold. This brochure offers two equal sides, resulting in a four page brochure. The half fold option allows you or a designer to display some creative ideas. This option is great for those who want to display large images or include a group of images on either side without having the fold run through them.
This layout is often used to display images of product comparisons, a business menu or even a layout of a map. They are also commonly used for corporate companies since the layout is flexible in this format.
These brochures are wider than the other folding options, and they have the ability to grab the attention of potential customers and clients. Keep in mind when selecting this option that they might not fit into a brochure rack that’s often found in stores, hotels or welcome centers. If this is a concern, we highly recommend using the tri-fold option.
Tri Fold Brochure
This is a very popular folding option. It is most commonly included in a marketing campaign as it is great for showcasing a business, promoting a brand, and highlighting products and services effectively. The tri-fold brochure offers two folds which forms three double-sided panels, resulting in a six panel brochure. The common size is the 8.5×11” brochure. These brochures are easy to carry and hand out, easily placed into a bag or a pocket, and they take up less counter space.
Keep in mind, depending on the size you select, you’ll have the option to choose a folding option; flat (no folding), half-fold, tri-fold/letter fold and z-fold. Please contact us with any questions or concerns regarding your brochure printing options.
Gate Fold Brochure
When you want to create a dramatic opening, the gate folded brochure is a great choice. It instantly grabs the readers attention. These brochures offer a wide opening and can be described as if two doors side-by-side are being opened at the same time. When opened or closed, the left and right sides fold inward toward each other, and they meet in the middle. By doing so, they create a seamless look when closed. This type of brochure fold makes eight total panels, where the two sides are the same size and the middle panels are slightly bigger.
For those looking for a brochure to display images that are wide, such as a landscaping company or architecture firm, these brochures are perfect. The gate fold also allows you to also display a lot of information, without the brochure feeling overwhelming.
But folding options do not stop with the three mentioned above. At Primoprint, we offer a plethora of brochure folding options, so no matter how your brochure is being used, we have a fold for you!
Below, you’ll find an image displaying each folding option that we offer, accompanied by a short description to help you understand them better.