The Advantages of Printing Postcards for Your Business

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is […]

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At Primoprint, we offer premium postcard printing services with a variety of options including Matte Finish, Spot UV, and Glossy UV coating. Postcards are often used by businesses today, as it’s an excellent way to promote a product, service or business information. Our printed postcards are offered in a variety of sizes and styles.  If a size is not available, the postcards can be customizable by filling out our custom order form.

An eye catching, graphic display combined with a message is an effective way to generate leads for any business.

Postcards are one of the least expensive forms of advertising. A direct mailing campaign can be implemented in a brief period of time. Postcard marketing can be used for all business types: lawyers, lawn service companies, real estate agents and restaurants, to name a few. They have been proven to generate more traffic to a website and bring additional foot traffic to local retail stores.

Postcards are a diverse marketing tool. They can be used as flyers, newsletters or product brochures. A discount offer can be printed on them, allowing the postcard to be used as a coupon. Postcards are sometimes described as an oversized business cards and are another way to help brand a business. The ability to reach a targeted market is simplified by using postcards. Fewer advertising dollars are spent on people that are not interested in your product than if, for instance, you placed a newspaper ad. In addition, they make following up with existing customers easier and less time consuming.

Postcards are nearly always read by the recipient since the message is in perfect view. In a recent study, 79% of professionals acknowledge that direct mail with postcards can be an effective or very effective marketing tool. Recipients don’t have to spend time opening it as with a letter. Postcards in vibrant colors or with attractive designs stand out, making it more likely to be read.

There are also additional costs involved in folding and inserting letters into an envelope. Postcards don’t take up a lot of space and can be saved for later reference in a purse or hung on the refrigerator. Postcard mailing provides the best opportunity for having your message read.

Also, postcards are the most cost effective means of testing an advertising campaign. If a business has a new product that they would like to test market, a postcard mailing will gauge the customers’ response without informing the competition. Postcards are a great way to test a specific product price range. A few postcards can be mailed to determine the response rate at a given price. They can be used to test ad campaigns and several ad campaigns can be mailed and tracked by printing a tracking code on them. Having the customer provide the tracking code when they respond to the offer will help determine which ad campaign generates the most interest.

In addition to printing postcards, Primoprint also offers Every Door Direct Mail postcards, a new USPS program that gives small businesses an inexpensive way to reach local customers. Learn more by reading How Every Door Direct Mail Can Help Your Business.

Steven Wendt

Steven is the Internet Marketing Manager at Primoprint. He is responsible for the success of all online activities. In his spare time, you can find Steven watching any sporting event on TV. Since moving from Dayton, OH, he has become a big-time Carolina Panther and Charlotte Hornet Fan.