The Benefits of Adding EDDM to Your Marketing Plan

The primary benefit of this service is to reach a local audience to increases your profits and EDDM postcards can help.

The United States Postal Service has a method for you to reach local prospects for your business called EDDM, also known as every door direct mail. You literally send your detailed message to every door on a postal route in an area you choose. The primary benefit of this service is to reach a local […]

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The United States Postal Service has a method for you to reach local prospects for your business called EDDM, also known as every door direct mail. You literally send your detailed message to every door on a postal route in an area you choose. The primary benefit of this service is to reach a local audience to increases your profits and EDDM postcards can help.

Save Time and Money by Selecting Routes

Do you want to reach your entire city, a radius from your business or just one zip code? Print your every door direct mail postcards, choose the size of a route and send up to 5,000 EDDM postcards per day per zip code. Every door direct mail is easier and costs about as much as an email marketing campaign. With email marketing you spend time:

  • Creating a mailing list
  • Getting your audience’s permission to contact them
  • Writing or hiring a writer to create content for the list

Consider your hourly rate for these actions, how much does your email marketing campaign cost per person on your list? By engaging Primo Print for your EDDM campaign, the costs are between 21 cents and 75 cents per person.

Now Offering Full Service EDDM

Reach customers as little as 25 cents per home including postage!

Reach Local Businesses and Consumers

Is your internet marketing campaign reaching your target market? While search engine and social media marketing methods embrace localization, the EDDM postcard service already reaches the potential clients surrounding your business. With internet marketing, your contact list includes people from every location. With Every Door Direct Mail, you know they are close to you because you chose the route. Since EDDM reaches every door on the route chosen, you can reach businesses as well as consumers, making sure your message is in their hands. You can exclude businesses too and only reach households on the route. You build your brand and expand your reach with this service.

Get a Higher Return On Investment

Every door direct mail gets a higher return on investment than other marketing methods. Why? Well, here are three reasons:

  • People move and are no longer your target audience. With EDDM, you reach the new person at the location.
  • People like to buy from someone that shares a common ground. Using EDDM to target the neighborhoods around you business gives that common ground.
  • People trust those they can see or check on in-person. EDDM reaches the people that physically can come to your office or retail location.

For additional information on EDDM, read our previous blog How Every Door Direct Mail Can Help Your Business. Print your every door direct mail postcards with Primo Print, an online printing company. We work with small business to create and print their mail pieces. The EDDM postcards can include menus, coupons, special event announcements, store maps and more. You create a message that gets customers to your door or directs them to your website. Learn more about your customizable EDDM options by contacting Primo Print, an online printing company.

Author: Steven Wendt

Steven Wendt

I’m the Internet Marketing Manager at Primo Print. As the Internet Marketing Manager, I’m responsible for the success of all online activities including SEO, PPC and Social Media.