How to Unlock the Power of Color for You and Your Brand

Before you choose your favorite color for designing your business cards, postcards, brochures or other printed marketing materials, think about the emotion that color evokes. Is that the emotion you want prospective clients to associate with your brand?

Before you choose your favorite color for designing your business card, postcard, brochure or other printed marketing materials, think about the emotion that the color evokes. Is that the emotion you want prospective clients to associate with your brand? For example, violet may be your favorite color, evoking the feeling of royalty and fantasy. But […]

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Before you choose your favorite color for designing your business card, postcard, brochure or other printed marketing materials, think about the emotion that the color evokes. Is that the emotion you want prospective clients to associate with your brand?

For example, violet may be your favorite color, evoking the feeling of royalty and fantasy. But if your brand is based on sustainability, green would be a better choice as it can evoke the emotions of nature and goodwill. Color is a powerful tool, and when used correctly, it has the ability to make your business cards and other printed materials not only stand out, but work as an effective marketing tool. So what color is appropriate for your brand? Decide what feelings and thoughts your printed pieces should communicate. Then choose a color(s) that effectively evokes those emotions. We offer graphic design services, and our graphic designers can help choose colors to represent your business and brand.

SEE ALSO: Spring 2017 Color Trends and Combinations

Below you’ll find characteristics of some of the most popular colors when designing printed materials.

Red

Red is a powerful color. It can be associated with passion, adventure, excitement and love.

Orange

Orange is described as being a vibrant color and energetic. Other characteristics include creativity, fun, affordability and enthusiasm.

Yellow

Often, yellow is considered one of the brightest and most energizing color. It’s often associated with warmth, positivity, caution and curiosity.Often, yellow is considered one of the brightest and most energizing color. It’s often associated with warmth, positivity, caution and curiosity.

 

Green

Green can be described as renewing, refreshing, balance, growth and goodwill. When using green in design, it can have a balancing effect. Incorporating a brighter green becomes more energizing.

Blue

Blue is often associated with trust, reliability, dependability refreshing and friendly. The meaning of blue depends on the shade and hue as well.

Purple

Purple is associated with royalty, fantasy, wealth and wisdom.

Brown

The color brown is described as earthy, stability and genuineness. In design, brown is commonly used as a background color.

Gray

Grey is associated with sophistication and confidence. It’s commonly used in corporate design expressing professionalism.

Black

The color black means authority and timelessness. It’s also the strongest of all neutral colors. It is often used in elegant designs.16PT Silk Laminated Black Business Card with Spot UV

White

White is a clean and simplistic color that can work well with any color. Often in design, white is a neutral background that allows the other colors to stand out more.

Choosing the right color may be overwhelming at times. At Primo Print, we offer custom design services. Contact our experienced graphic designers, they can help you design your next project. Keep up with the process as they will communicate with you during the entire process.

Author: Steven Wendt

Jen Johnson

Jen is the Brand Manager at Primo Print. She's responsible for our brand development and strategy as well executing marketing campaigns. She's an avid fan of the Carolina Panthers, craft beer, yoga, and good design.