Before you choose your favorite color for designing your business cards, postcards, brochures or other printed marketing materials, think about the emotion that color evokes. Is that the emotion you want prospective clients to associate with your brand? For example, violet may be your favorite color, evoking the feeling of royalty and fantasy. But if […]
Before you choose your favorite color for designing your business cards, postcards, brochures or other printed marketing materials, think about the emotion that color evokes. Is that the emotion you want prospective clients to associate with your brand?
For example, violet may be your favorite color, evoking the feeling of royalty and fantasy. But if your brand is based on sustainability, green would be a better choice as it can evoke the emotions of nature and goodwill.
Color is a powerful tool and when used correctly it has the ability to make your business cards and other printed materials not only stand out, but work as effective marketing tool. So what color is appropriate for your brand?
Decide what feelings and thoughts your printed pieces should communicate. Then choose a color(s) that effectively evokes those emotions. We offer graphic design services and our graphic designers can help choose colors to represent your business and brand.
Below you’ll find characteristics of some of the most popular colors when designing printed materials.
Red is a powerful color. It can be associated with passion, adventure, excitement and love.
Orange is described as being a vibrant color and energetic. Other characteristics include creativity, fun, affordability and enthusiasm.
Often, yellow is considered one of the brightest and most energizing color. It’s often associated with warmth, positivity, caution and curiosity.
Green can be described as renewing, refreshing, balance, growth and goodwill. When using green in design, it can have a balancing effect. Incorporating a brighter green becomes more energizing.
Blue is often associated with trust, reliability, dependability refreshing and friendly. The meaning of blue depends on the shade and hue as well.
Purple is associated with royalty, fantasy, wealth and wisdom.
The color brown is described as earthy, stability and genuineness. In design, brown is commonly used as a background color.
Grey is associated with sophistication and confidence. It’s commonly used in corporate design expressing professionalism.
The color black means authority and timelessness. It’s also the strongest of all neutral colors. Often used in elegant designs.
White is a clean and simplistic color that can work well with any color. Often in design, white is a neutral background that allows the other colors to stand out more.
Choosing the right color may be overwhelming at times. At Primo Print, we offer custom design services. Contact our experienced graphic designers, they can help you design your next project. Keep up with the process as they will communicate with you during the entire process.
Author: Steven Wendt