It’s Here! The Complete List of Brochures Folding Options

Brochures are great hand outs and sales pieces that allow business to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures.

Brochures are great hand outs and sales pieces that allow business to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures. Before deciding on a folding option, there are some questions you may want to […]

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Brochures are great hand outs and sales pieces that allow business to easily and effectively display their information along with the products and services they offer. Choosing the right layout can be challenging, especially if this is your first time printing brochures.

Before deciding on a folding option, there are some questions you may want to ask yourself.

1. What is the overall purpose of the brochure?
2. What content (images and text) do you plan on using?
3. Who are you trying to attract with the brochure?
4. Design Tips fro Your Next Brochure

Below are three popular brochures folding options that are commonly used.

Half Fold Brochure

Half Fold BrochureThis fold option is one of the more common and the simplest of the folds. The half fold is also known as bi-fold or single fold. This brochure offers two equal sides resulting in a four page brochure. The half fold option allows you or a designer to display some creative ideas. This option is great for those who want to display large images or include a group of images on either side without having the fold run through them.

This layout is often used to display images of product comparisons, a business menu or even a layout of a map. They are also commonly used for corporate companies since the layout is flexible in this format.

These brochures are wider than the other folding options and they have the ability to grab the attention of potential customers and clients. Keep in mind when selecting this option, they might not fit into a brochure rack that’s often found in stores, hotels or welcome centers. If this is a concern, we highly recommend using the tri-fold option.

Tri Fold Brochure

Tr-Fold Brochure Printing OptionThis is a very popular folding option. Most commonly included in a marketing campaign as they are great for showcasing a business, promote a brand, highlight products and services effectively. The tri-fold brochure offers two folds which forms three double-sided panels, resulting in a six panel brochure. The common size is the 8.5×11” brochure. These brochures are easy to carry and hand out, easily placed into a bag or a pocket and they take up less counter space.

Keep in mind, depending on the size you select, you’ll have the options to choose a folding option; flat (no folding), half-fold, tri-fold/letter fold and z-fold. Please contact us with any questions or concerns regarding your brochure printing options.

Gate Fold Brochure

When you want to create a dramatic opening, the gate folded brochure is a great choice. It instantly grabs the readers attention. These brochures offer a wide opening and can be described as if two doors side-by-side are being opened at the same time. When opened or closed, the left and right sides fold inward toward each other, and they meet in the middle. By doing so, they create a seamless look when closed. This type of brochure fold makes eight total panels, where the two sides are the same size and the middle panels are slightly bigger.

For those looking for a brochure to display images that are wide such as a landscaping company or architecture firm, these brochures are perfect. The gate fold also allows you to also display a lot of information, without the brochure feeling overwhelming.

But folding options do not stop with the three mentioned above. At Primo Print, we offer a plethora of brochure folding options – so no matter how your brochure is being used, we have a fold for you!

Below, you’ll find an image displaying each folding option that we offer accompanied by a short description to help you understand them better.

Complete List of Folding Options:

Brochure Folding Options from Primo Print
If you have any questions regarding a brochure, feel free to contact us here. If you need help with a design, we can help as we now offer graphic designers services.

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What it Means to be a Google Trusted Store

We are dedicated to make sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store.

We are dedicated to make sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store. Below, you’ll find more information about our Google Trusted Store badge and […]

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We are dedicated to make sure every product printed is high quality and perfect for you! Not only do we have a remarkable quality assurance team to assist you, we are excited to announce that we are now backed by Google Trusted Store. Below, you’ll find more information about our Google Trusted Store badge and what it means to you.

Primo Print, which offers printing services, was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience, the Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting Primo Print website, shoppers will see a Google Trusted Store badge and can click on it for more information.

“Plain and simple, we stand behind our product. We want our customer to feel confident that their printed product and overall experience will exceed their expectations. If there is ever an issue with an order we invite our customers to notify us so that we can make it right. If the customer is still not satisfied with the results they have the added protection of the Google Trusted Store program.”

As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then in the unlikely event of an issue with their purchase, they can request Google’s help, and Google will work with Primo Print and the customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases.

Google Trusted Stores is entirely free, both for shoppers and for online stores. The program helps online stores like Primo Print attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites.

Primo Print offers a large selection of printed items including premium business cards, brochures, letterhead, postcards, every door direct mail postcards and more. They continue to add new products and features.

About Primo Print. Founded 2006, this full service online printing company specializing in UV coated, spot UV, silk laminated, foil stamped and inline foil business cards, postcards, brochures, presentation folders, letterhead and more. Primo Print website incorporates hundreds of new features and thousands of new products and options. All products are printed in the US and Canada. No Tricks, No Gimmicks, No Tags.

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We’re Excited to Print Business Cards and More!

We offer a lot of printed products. Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

We are excited to announce that Primo Cards is now Primo Print. As our business grows and evolves, it only seems natural that our name grows with us. While we will continue to offer our large selection of high-quality, premium business cards, our product selection does not stop there. We are your one-stop printer; offering brochures, postcards, […]

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We are excited to announce that Primo Cards is now Primo Print.

As our business grows and evolves, it only seems natural that our name grows with us. While we will continue to offer our large selection of high-quality, premium business cards, our product selection does not stop there. We are your one-stop printer; offering brochures, postcards, presentations folders and hundreds of additional printed products as well.

Over the next year, we’ll be adding more than 10 new product categories. We’re excited about what 2015 and beyond has in store for Primo Print and we’re even more excited about what our current and new products can do for your business.

While our business name has changed, we are committed to continue to serve you with exceptional customer service and premium quality printed products. Stay up-to-date with new products and business news by reading our blog.

 

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How to Market and Gain New Customers with Custom Flyers

100LB Gloss Book w/ Satin Coating. Printed with a protective satin aqueous coating.

Affordability, versatility and design possibilities are common reasons why businesses need flyers. Whether you want color or black-and-white designs, create ads that stand out among all of the rest, using custom printed flyers is the best way to grab people’s attention, even for a few seconds. Read below to learn more about the benefits of […]

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Affordability, versatility and design possibilities are common reasons why businesses need flyers. Whether you want color or black-and-white designs, create ads that stand out among all of the rest, using custom printed flyers is the best way to grab people’s attention, even for a few seconds.

Read below to learn more about the benefits of business flyers, and we have included helpful tips on how to design an effective flyer.

The Importance of Flyers

Long before the Internet, businesses used flyers to promote important causes and events. Flyers are important because they are cost-effective and simple to create. Not all businesses can afford a large advertising budget and create multiple marketing campaigns.

Flyers are easy to produce, hand out, hang up in stores, parks and on bulletin boards at your local coffee shop. Designing flyers with bold and eye catching colors, there will be no problem finding viewers. For information about colors, visit our previous blog – Colors Speaks Louder Than Words.

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

Features of Good Flyers

To enhance your flyer, include a bold title and headline that stands out more than the additional content. The headline is important and consists of the first words that introduce the overall message. After the header, write the body of the message, using clear, concise sentences, short paragraphs and to the point. Customers can get distracted easily if the flyer offers too many details. Include a “call to action” in the flyer that explains to the customer what action they need to take.

The design part is usually the easiest part of the process. Whether you’ve already got a design, have a general idea, or need some help with a custom design, we can help!  There are no limits to creativity when it comes to marketing. First, know your audience and know what they would want to see as consumers.

Incorporating flyers into your marketing campaign is easy and cost-effective. You can use flyers for various reasons to promote store openings, business seminars, speaking events and more. Contact us today if you have general printing questions about printed flyers. We offer a variety of printing options for flyers, request a free sample packet to view some of our printed flyers.

Author: Steven Wendt

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