Which is Best For You; Coated or Uncoated Card Stock

Selecting the appropriate stock for your print materials can be overwhelming if you’re not familiar with the paper stock. We have describe the difference between uncoated and coated paper

At Primo Print, we offer a variety of paper stock to choose from for printing your business cards, brochures, postcards, letterhead and more. Selecting the appropriate stock for your print materials can be overwhelming if you’re not familiar with the paper stock. Below we have describe the difference between uncoated and coated paper.

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At Primo Print, we offer a variety of paper stock to choose from for printing your business cards, brochures, postcards, letterhead and more. Selecting the appropriate stock for your print materials can be overwhelming if you’re not familiar with the paper stock.

Below we have describe the difference between uncoated and coated paper.

Coated Paper Stock

Coated paper is going to have a matte or glossy finish. This type of paper is usually very smooth and offers a slight shine and can possibly offer a high shine. Either way, this type of paper will have a great effect on the appearance of your printed material as it can improve the brightness.

By selecting a coated paper stock, it’s more resistant to wear and tear, water and dirt, allowing your printed materials looking crisp and professional. This type of stock decreases the amount of ink that’s absorbed by the paper and how the ink bleeds into the paper.

This is desirable when wanting to receive a sharp and crisp image because the ink stays on top of the paper and will not bleed which can reduce the sharpness of the printed material.

Keep in mind, with a coating it’s more difficult to write on by using a pen or pencil. For example, sometimes people like to write on the back of a printed business card and by having a coating makes it a little more difficult.

Keep in mind, with a coating it’s more difficult to write on by using a pen or pencil. For example, sometimes people like to write on the back of a printed business card and by having a coating makes it a little more difficult.

  • Coated Business Card

Coated postcard printed by Primo Print.

  • Coated Postcard

Uncoated Paper Stock

Selecting uncoated generally allows more ink to be absorbed and it’s not as smooth as coated paper. Uncoated is often used for envelopes, letterhead and additional products that often require an elegant and classy look.

Some examples include real estate brochures, stationery, restaurant menus, school bookmarks and college booklets. Keep in mind that colors will appear differently when printed on uncoated paper vs. coated paper. Below, you can see that the uncoated postcard offers fields for customers to write their name and comments.

Uncoated postcard printed by Primo Print.

Uncoated business card printed by Primo Print.

If you have any questions or need advice on which paper stock to use, please contacts us and we’ll be happy to assist you. Contact us by fill out our contact form.

Additional information can be found on our support center page. If you still have questions about which paper stock and finishes may be best for you and your business, we’ll be happy to send you a free sample packet of our printed products. Please complete our sample request form.

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Useful Tips for Your Next Trade Show

We offer a lot of printed products. Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help. Over the years we have had the opportunity to work with many businesses preparing for trade shows. We’ve gotten a really good look into what these companies are doing to prepare and […]

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Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Over the years we have had the opportunity to work with many businesses preparing for trade shows. We’ve gotten a really good look into what these companies are doing to prepare and what tools they are using to get the most out of their experience.

Trade shows can be very expensive to participate in. That is why it’s so important to make sure you take advantage of every opportunity and think beyond your normal business card & brochure printing needs.

Below you will find a list of things to think about as you prepare.

Business Cards

Everyone knows that you need to stock up on business cards for each upcoming show. It’s everyone’s goal to hand out as many cards as you possible can. But have you thought about designing a card specific to each event? Think about it, everyone attending these shows will receive a stack of business cards.

How are they going to remember you specifically out of everyone else they meet? So, we recommend a card that says “It was great to meet you at the (Insert trade show name here) event.” Perhaps you put your photo on it so they can put a face with the card. Additionally, you can include event hashtag/social information.

The printed business cards should still match your everyday card branding, but this way, it’s easier to separate you from the crowd.  We offer a large selection of cards including silk laminated business cards, stamped foil business cards, matte business cardsspot UV business cards and others to meet your needs.

 

Trade shows can be very expensive to participate in. That is why it’s so important to make sure you take advantage of every opportunity and think beyond your normal business card & brochure printing needs. We have created a list of printed items to think about as you prepare.

Pre-Event Postcards

Many of your current and potential customers will be attending similar shows. Do you have new products for them to check out? A great way to inform them can be done by printing postcards, pre-show, letting them know that you will have a booth at the show. Include your booth number and perhaps show them a photo or two of your new products, and include your social media information. This can help them gather additional information about you and your products. You want to see and talk to them.

So, make sure you tell them to stop by and say “hello!” This will create excitement and you’ll have people seeking you out, before the show even begins. People are more likely to engage with a booth they are familiar with than one they’ve never heard of.

Social media: Push your social media like crazy before and during your event. You’d be amazed at how many leads you can receive before the event through social. And during the event, make sure you send out live tweets/posts from the event. Attach photos, announce live giveaways, and tell people you have candy or treats waiting for them at your booth.

Sponsorship

Every event has opportunities to sponsor speakers, exhibits, etc. Ask your event coordinator what those opportunities consist of. Yes, sponsorship is an added cost, but it’s also a great way to get your name and brand out there. With sponsorship, your logo may be printed in the program and you might be able to hang a banner in different areas of the convention space. (At Primo Print, we can always print these banners for you!)

Custom Printed Banners

Goodie-Bags

Most trade shows hand out a “goodie-bag” to each attendee as they enter the show. These handouts are traditionally full of coupons, flyers, stickers and additional goodies – all provided by booths at the event. Ask your coordinator about submitting items for these bags. Even if the individuals are unable to make it around to your booth, you were still able to get something into their hands! View our large selection of printing options for our printed flyers and stickers ideal fro your next trade show or event.

Lead Cards

As people flow in and out of your booth, ask them for their business card and ask them to fill out a lead card. These cards usually include their name, phone number, email address, and a question or two about their needs. It’s always important to follow up with these leads 2-3 days after receiving it. Once you’ve missed this window, you may be missing out on their business.

Booth Space

Don’t forget to decorate your booth fully. Sometimes less is more, but most importantly your booth needs to be visually appealing and your products need to be the main focus. Primo Print can help with vinyl banners, pop-up banners and full color printed posters. Please contact us if you have questions regarding custom projects. We are happy to help!

Collateral

Give your potential customers collateral options. If you offer a variety of products or services, think about having collateral on each one, rather than a one sheet on your overall company. You should have many different look-books, line sheets, sell sheets and other printed material ready for attendees to choose from. Also, we recommend putting your booth number on your materials. If someone has questions or would like additional information, they may want to come back!

Giveaways

Again, less is more. People don’t want to carry around large items. They need to be small, making it easier to fit into their event bag, but useful at the same time. We’ve seen companies hand out large stuffed animals and other complicated items. We have actually seen people walk to the nearest garbage can and throw them away because they didn’t have a use for it and couldn’t carry it.  Primo Print can help with some of these small items such as magnets, roll labels, crack-n-peel stickers and bumper stickers.

Custom Printed Short run stickers are great for marketing a business, product or event.

 

Trade show season can be a crazy time, but it doesn’t have to be. Stay organized, practice your pitches and make sure you don’t wait till the last minute to order collateral. The more work you do in advance, the more you’ll be able to focus on capturing your new customers!

Lastly, don’t be afraid to ask for help. Primo Print offers full design services and can print just about anything you may need. Contact us today to find out how we can make this season a bit less stressful! (And a bit more profitable too!)

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Now Available: Pay by Check Option

We have made it easier to purchase your printed products. We now offer pay by check option.

We are excited to announce pay by check option is now available! In addition to accepting Visa, MasterCard, Discover and American Express, we also accept PayPal as an alternative form of payment for our clients that do not want to use credit cards over the internet. We are happy to announce that we now offer pay by […]

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We are excited to announce pay by check option is now available!

In addition to accepting Visa, MasterCard, Discover and American Express, we also accept PayPal as an alternative form of payment for our clients that do not want to use credit cards over the internet. We are happy to announce that we now offer pay by check as a regular payment option for all of our clients.

At checkout you are now given the option to pay for your order by check. Simply enter your routing and account number for the checking account you wish to use and complete your checkout. The payment will then be drafted from your checking account.

In this day and age we understand the need to provide secure transactions and payment options. We provide the highest extended validation SSL security available for our website. Additionally, we never store your payment or credit car information on our servers. If you choose to save your payment information, it is saved with our merchant service provider, Authorize.net.

Pay by check is a great solution for clients that are placing the orders for the company that they work for but do not want to use a personal credit card for the transaction. At Primo Print, we are committed to providing you with safe, secure payment options to meet your needs. Questions, please contact us by calling 888-822-5815 or by completing our online contact form.

Author: Steven Wendt

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Helpful Tips on How to Market With Custom Stickers

Building a brand requires more than just a simple product or service. Understanding how to promote your business and build a brand effectively through various marketing materials is essential for success. Knowing the benefits of using custom stickers as a marketing tool is a way to outshine competition while drawing in new potential customers and followers of your brand.

Building a brand requires more than just a simple product or service. Understanding how to promote your business and build a brand effectively through various marketing materials is essential for success. Knowing the benefits of using custom stickers as a marketing tool is a way to outshine competition while drawing in new potential customers and followers […]

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Building a brand requires more than just a simple product or service. Understanding how to promote your business and build a brand effectively through various marketing materials is essential for success. Knowing the benefits of using custom stickers as a marketing tool is a way to outshine competition while drawing in new potential customers and followers of your brand.

Brand Your Business

Using stickers helps to brand your business with the right logo and right colors. Choosing to implement your logo within stickers is possible along with the option of selecting a custom cut for your sticker itself. Whether you are looking for heart-shaped stickers or if you want to use traditional bumper stickers, there are hundreds of options to choose from when sharing your logo and its vibrant colors with the world. With our graphic designers, they can help you create the ideal sticker for your business and brand.

Using Stickers at Conferences and Events

Giving stickers away as marketing gifts is another way to promote your brand while making it more memorable for others. Consider visiting local conferences and business events to give away stickers while placing them strategically throughout the event itself to help your brand stand out even more.

Stand Out in Public

Standing out in public has never been easier than with colorful stickers that clearly show a message or objective. Giving stickers away to others allows them the freedom to place the stickers on bags, cups and even in public locations, helping to improve visibility while making other curious about your brand and what it has to offer.Standing out in public has never been easier than with colorful stickers that clearly show a message or objective. Giving stickers away to others allows them the freedom to place the stickers on bags, cups and even in public locations, helping to improve visibility while making other curious about your brand and what it has to offer.

 

Get Creative With Placement

Take the time to get creative with the placement of your stickers. Placing stickers in public locations that are not considered owned by others is a way for you to market your brand from the ground up for less costs. Consider asking small businesses and local companies near you to promote your business and brand by keeping your stickers visible within the location of the shop itself. Simply asking others to spread the word with the use of your stickers is one of the best tricks to promote any type of product, service or even an online blog and web community with others.

Using stickers for your next marketing campaign is a great and creative method of reaching a new audience and appealing to those who are familiar with your brand. With a bit of creativity, time and effort, stickers can help to take any business and brand to the next level of success.

You can view our custom stickers and the options we include: glossy uv coated, inline foil, bumper stickers and short run stickers. Feel free to contact us if you have any questions. You can also find additional information by viewing our support center.

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