As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having updated custom business cards is an easy change to make that will help develop brand recognition and make a great first impression.
Here are a few business card trends in 2018 to help keep you ahead of the competition.
Top Business Card Trends of 2018
- Simple Design
- Include Business Brand Elements
- Large Typography
- Include Symbols
- Interactive Business Cards
- Large Photos
- Rounded Corners
- Slim Cut
- Foil Stamped
Look at an old card; it most likely displays a name, title, fax number, toll-free number, and physical address. That info is still relevant, but in the eyes of the customers, it’s outdated and not memorable. Make sure your new business card design has updated information such as website, email addresses and social media profiles. Social Media enables another avenue for customers to reach out to you and communicate. Make sure you look to see what personal information it contains too.
Social media continues to grow and is important in today’s business world. Keeping up to date with your customers is important, and social media allows businesses to directly communicate with them any time. If you have social media accounts, try to incorporate that information into your new card. The trend in today is to create an impression that extends beyond the company to the individual.
It allows customers to contact you using current methods of communication; otherwise, you are limiting your networking capabilities.
Business Card Design
A sharp logo used to be the best way to set a company apart and define its brand. With today’s advances in technology and printing capabilities, a custom business card has more than just logos. Typography, imagery, colors, and orientation are all necessary tools to make your unique and one-of-a-kind printed business card stand out from other cards. The image below is a silver foil business card printed on 16PT silk card stock. Vertical cards are eye-catching and a popular choice. Also, people don’t have or use a Rolodex anymore, so smaller cards that can fit into a wallet are essential. Business cards with above average thickness, such as 16PT business cards look professional and handle the newer engraving and embossing trends well. We offer custom graphic design services to help enhance your business card. If interested, complete the online form to get started.
Unique Business Cards
If you are pushing your creative limits and do not want a standard business card, there are a selection of unique business cards that allows you to make a connection and provide your contact information by the use of interactive cards. Items such as balloons, origami, hand-tearable cards, and puzzles, allow the user to interact with your information, providing more than just text.