As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having updated custom business cards is an easy change to make that will help develop brand recognition and make a great first impression.
Here are a few business card trends in 2018 to help keep you ahead of the competition.
The 2018 Business Card Trends
- Simple Design
- Include Business Brand Elements
- Large Typography
- Include Symbols
- Interactive Business Cards
- Large Photos
- Rounded Corners
- Slim Cut
- Foil Stamped
Look at an old card, it most likely displays a name, title, fax number, toll-free number, and physical address. That info is still relevant, but in the eyes of the customers, it’s outdated and not memorable. Make sure your new business card design has updated information such as website, email addresses and social media profiles. Social Media enables another avenue for customers to reach out to you and communicate. Make sure you look to see what personal information it contains too.
Social media continues to grow and is important in today’s business world. Keeping up to date with your customers is important, and social media allows businesses to directly communicate with them any time. If you have social media accounts, try to incorporate that information into your new business card. The trend in today’s business cards is to create an impression that extends beyond the company to the individual.
It allows customers to contact you using current methods of communication; otherwise, you are limiting your networking capabilities.
What Does Your Business Card Look Like?
A sharp logo used to be the best way to set a company apart and define its brand. With today’s advances in technology and printing capabilities, a custom business card has more than just logos. Typography, imagery, colors, and orientation are all necessary tools to make your unique and one-of-a-kind business card stand out from other cards. Vertical cards are eye-catching and popular. Also, people don’t have or use a Rolodex anymore, so smaller cards that can fit in a wallet are important. Business cards with above average thickness, such as 16PT business cards look professional and handle the newer engraving and embossing trends well. At Primoprint, we offer custom graphic design services to help enhance your business card.
Unique Printed Business Cards
If you are pushing your creative limits and do not want a traditional business card, there are a selection of unique cards that allows you to make a connection and provide your contact information by the use of interactive cards. Items such as balloons, origami, hand-tearable cards, and puzzles, allow the user to interact with your information, providing more than just text.
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