2020 Pantone Color of the Year is Classic Blue

2020 Pantone Color of the Year: Classic Blue

In 2000, the Pantone Color Institute began creating the Pantone Color of the Year. This color is a trendsetter for branding, marketing, and design for the upcoming year. Pantone seeks inspiration from around the world, including fashion, entertainment, new technology, marketing, social media, politics, and socio-economic conditions to determine the color.

Why is the Pantone Color of the Year so important?

The highly researched color highlights the relationship between trends in color and what is taking place in our global culture. Psychologically, color has always been examined and placed in categories according to the emotion it inflicts.

If we know how a vast majority of the world is feeling, we as designers/advertisers can appeal to the larger crowd. The color of the year reflects what individuals feel they need, so it can help guide our designs in providing the answers consumers are looking for.

This year, Pantone Color Institute has chosen PANTONE 19-4052 Classic Blue as the 2020 Color of the Year.

Classic Blue is this years Pantone color of the Year. Take a look at some design examples with the 2020 color of the year.
Screenshot from Adobe Stock

The color blue has always been a very popular branding color. We get more requests for blue-hued logos over any other color by far.

Business card designs with the Pantone Color of the Year Classic Blue.

Blue is most often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, and truth. Blue is both beneficial to the mind and body, so it’s no wonder so many companies insist on using it. Global brands like Intel, GM, PayPal, Visa, and Facebook all use a similar shade.

Famous brands that use the 2020 Pantone Color of the Year in their logo.

How Can You Use It?

We don’t suggest that you re-brand your company each year to correspond with the Pantone Color of the Year. However, incorporating accents of blue into social media posts, print, and online ads can appeal to your audience.

Are you launching a new product? Painting the walls of your office? These are both excellent times to take advantage of the color as well.

What About CMYK?

Many printers, like us, do not print with Pantone inks. Instead, we use the four-color process called CMYK. It uses Cyan, Magenta, Yellow, and Black ink combinations to create each color. If you want to use this Pantone color, but prefer the benefits of CMYK, you can easily convert the blue.

I recommend using the CMYK breakdown of 97, 70, 12, 20. This color conversion is extremely close and also ensures that the print will be a purer blue, rather than tinting purple.

How will you incorporate the Pantone Color of The Year into your year? We’d love to hear! Comment below to share your ideas.

This year, the Pantone Color Institute has chosen PANTONE 19-4052 Classic Blue as the 2020 Color of the Year. The color blue has always been a very popular branding color.

Brooke

Brooke is the Design Team Director at Primoprint. With more than 17 years of experience as a Designer, she oversees the design department, assists with graphic design projects, and helps coordinate upcoming projects with customers/graphic designers. Outside of the office, Brooke enjoys being a Soccer Mom, a Gymnastics Mom, cooking, drinking wine, and is a firm believer in Sunday afternoon naps.

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