Author: Primoprint

Sometimes it is not the message, but how it is said, that makes the most impact. The message will be rendered useless if the intended receiver has no desire to hear and/or read it. In printed communication, the design matters a lot from the logo to the colors down to the font choice in making an impact on the target audience. Sometimes, there is a limited amount of time for them to see the design. To illustrate, a billboard on the highway is often bypassed by cars in literally a matter of seconds, so it must get its job done swiftly and effectively.

The inspiration for your next design project can be found anywhere. Something could catch your eye on your commute to work. You could overhear a conversation that sparks an entirely…

At Primoprint, we have an experienced and talented US-based graphic design team. They work closely with our clients every day, and whether it’s designing custom one-of-a-kind print products, completely re-branding a business, or assisting with type-setting, they are always happy to help. As a designer, your work will always be evolving and should never stop improving. We asked our team to provide some helpful graphic design tips and advice that they feel will be valuable to anyone looking to start a career as a print designer.