How to Develop Your 2019 Marketing Strategy

If you want to create a marketing plan for 2019 that positions your business to be even better than this year, reflect on what has happened so far in 2018….

Preparing to Transition from College to the Workforce

The transition between college and the workplace can be difficult for even the most well-prepared student. The working world is very different from most college environments, and students must be…

How to Create Content that Triggers Emotions

For any business to be successful, your copy must fire up your customer’s heart. As the voice for your company, your purpose is to effectively convey a message that draws…

‘Tis the Season for Business Holiday Cards

The holiday season is right around the corner, and it’s time to decide if your business will send out custom greeting cards. For many companies, this is an age-old tradition,…

How to Get Started with Your Etsy Store

Launching an Esty store of your own allows you to share your products with the world right from the comfort of your own home. Managing a new Etsy store is…

Using Vision Boards to Create Your Brand Image

Whether creating your brand image or working with a client to create theirs, a cohesive brand vision is important. Brand vision goes beyond fonts, colors, and aesthetics. The brand is…