The Complete EDDM® Marketing Checklist

Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective technique available to businesses.

Tips for Sending Business Holiday Cards

It’s October, and that means the Holiday season is upon us! Now is the time to decide if you’ll send out business holiday cards. Sure, you can take the easy…

Blogging Tips for Entrepreneurs

When you’re managing a small business, it can be challenging to create time for blogging. But one of the most effective ways to establish yourself, build brand awareness, and provide…

How to Create a Brilliant Marketing Message

Every business needs a message that excites a demand for its products, increases brand awareness, and encourages sales. If customers fail to recognize the value in a message, they will…

5 Ways to Start a Conversation at a Networking Event

If you don’t know what to say at a networking event, it can be hard to work up the courage to make connections. Don’t be fooled by the confidence of other professionals; at one point, they had just as much trouble breaking the ice. Arm yourself with a few conversation starters and step into the event, looking for the chance to make a few friends.