Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective technique available to businesses.
With 2019 coming to a close, it’s time to devise your 2020 marketing plan. Take this opportunity and look at your goals and resources and develop a plan to make…
It’s October, and that means the Holiday season is upon us! Now is the time to decide if you’ll send out business holiday cards. Sure, you can take the easy…
When you’re managing a small business, it can be challenging to create time for blogging. But one of the most effective ways to establish yourself, build brand awareness, and provide…
Every business needs a message that excites a demand for its products, increases brand awareness, and encourages sales. If customers fail to recognize the value in a message, they will…
If you don’t know what to say at a networking event, it can be hard to work up the courage to make connections. Don’t be fooled by the confidence of other professionals; at one point, they had just as much trouble breaking the ice. Arm yourself with a few conversation starters and step into the event, looking for the chance to make a few friends.