10 Marketing Strategies for Small Businesses

COVID-19 is affecting the way businesses communicate and market with customers. Whether you’re keeping your customers up-to-date on hours, restaurants announcing curbside pickup locations, or important news and tips, communication…

Print Materials That Can Help Market Your Restaurant

If you’ve started, or are thinking of starting a restaurant, you’ve already spent some time thinking about the setting, menu, prices, and ambiance. How much thought have you given to your print marketing materials? Print marketing materials are an excellent way of setting the scene for your patrons. When done right, marketing materials will let diners see in a glance what kind of restaurant you have and why they should try it. If they’ve already dined at your establishment, the right marketing will remind them about their great experience and bring them back. Here are some of the marketing materials we know work particularly well for getting the word out.

How to Prepare For Your Next Event

Events are an excellent opportunity to make connections, build awareness around your business, and attract new customers. Attending events take a lot of time and effort, so it’s essential to…

The Complete EDDM® Marketing Checklist

Despite the popularity of today’s Internet-driven marketing tools such as social media, search engine marketing, and commercial email, EDDM® marketing remains to be an affordable and cost-effective technique available to businesses.

Tips for Sending Business Holiday Cards

It’s October, and that means the Holiday season is upon us! Now is the time to decide if you’ll send out business holiday cards. Sure, you can take the easy…