Design


Graphic design continues to evolve year-to-year. To stay up-to-date, our in-house graphic designers will share the latest design trends, tips, resources and news to keep you in the know.

How to Choose the Right Graphic Designer

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including: business cards brochures and flyers letterhead postcards and more. You basically have one of two options. You can either pull out your computer and put something together yourself, or […]

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When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including:

  • business cards
  • brochures and flyers
  • letterhead
  • postcards and more.

You basically have one of two options. You can either pull out your computer and put something together yourself, or you can hire a trained professional graphic designer to design a custom logo that truly defines who you and what you can offer. We currently offer custom business card designs starting at $100. Get started creating a custom graphic design.

Many graphic designers have spent years working with businesses and have learned how to use a creative approach that allows them to speak to their current and potential customers. Graphic designers can create a piece that is visually appealing and allows a business to proudly display their brand everywhere the business goes.

When researching your designer:

  • First, view their portfolio. Every designer should have a website or some sort of digital portfolio available that you can browse through and get an idea of their style. Look through each piece carefully. If you don’t care for the work on their site, you probably won’t care for the work they create for you. View some of our custom designs here.
  • With the digital world we live in, don’t be afraid to look outside your neighborhood. There are thousands of amazing graphic designers all over the country. And through email and/or phone calls, you can easily work with a designer in another time zone.
  • Look for recommendations. Ask other business owners who designs their pieces. If you see a business with an amazing logo, they probably can recommend the designer that created it. Read some of our print reviews.
  • Pay attention to price. As the saying goes, “you get what you pay for.” If a logo design cost seems cheap, it probably will look that way too. Graphic designers usually charge between $50-$125 per hour. That may seem expensive, but think of this as an investment into your business. Not only is it tax deductible, but an amazing logo and business card is going to stay with your business forever. Postcards, brochures, etc. may need to change depending on your message, but once you have an initial design, it’s easy for a designer to pick up the design and alter it slightly to fit the new message. It’s much faster than creating a design from scratch, and it also helps brand your business by tying everything together. At Primoprint, we offer graphic design services, and we keep the files to help with the quick edits and changes.
  • Learn up-front what you get for your money. A good designer should have an outline as to what they will provide you when creating your design. For example, $300 for a logo may include 4 initial logo concepts, 3 rounds of revisions and the final logo provided in 4 different file types that you can use however you need. Also, make sure your design is one-of-a-kind and that the designer will not use the design again in the future for another company.

Once you have chosen your designer, it’s important that you think about what you are looking for. Designers are creative ,and they can usually come up with beautiful work with little direction. But if you have something specific in mind, make sure you express it to the designer upfront. There’s nothing worse than having a designer spend hours creating a logo he or she thinks is perfect, and then the client coming back later and telling the designer there’s something specific they want as the design.

Each designer will have their own process, so read their emails carefully and make sure you answer each of their questions to the best of your ability. Sometimes it’s best to to give more information than what you think is relevant, but make sure you keep it focussed and to the point.

Custom Postcard Design

 

Logo Design: Prepare for your Designer:

  • What is the name of your business?
  • Is there a special meaning behind the name?
  • Why did you name it this?
  • What is the main purpose of the company?
  • What do you make, sell, or provide?
  • Do you have any specific images in mind?
  • Any specific colors you’d like to see used?

Are there any logos or artwork that you like or would like the designer to reference? Feel free to list links. You obviously don’t want to copy a design, but if there are logos that you like the look of, the visual reference helps. Feel free to create a Pinterest board and share it with the designer. Any other information you feel is important may be helpful in the design process.

If you are have a designer create a postcard, business card, brochure, etc., make sure you put together all of your text and photos before you give them the job. It is really helpful to have all the pieces before you start laying the project out. Additionally, if you can provide text that is as close to 100% complete as possible, that helps the designer too. Also, the more pieces you provide in the beginning, the less time you will be charged in the end.

Working with a designer should be fun and shouldn’t be a stressful process. With as many designers as there are out there, I’m sure you will be able to find one that you feel comfortable with and who will feel like they are a part of your team. Let us help you with your next print project. Contact us, and we’ll be happy to answer any questions.

 

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Include Stamped Foil to Your Business Card Design

First impression can be important for you and your business brand! Why not take your card to the next level by including stamped foil? Stamped foil gives your cards a shiny and incredible look to the areas selected to receive the metallic foil.

Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impressions can be important for you and your business brand! Why not take your card to the next level by including Stamped Foil? Stamped Foil gives your cards a shiny and incredible look to […]

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Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impressions can be important for you and your business brand! Why not take your card to the next level by including Stamped Foil? Stamped Foil gives your cards a shiny and incredible look to the areas selected to receive the Metallic Foil. Stamped Foil colors include; gold, silver, copper, pink, hot pink, black, blue, green and red.

Maks File Setup Tutorial

Stamped Foil Business Cards

First impression can be important for you and your business brand! Why not take your business card to the next level by including stamped foil? We take a look as some examples of including stamped foil and business cards.

Business Card with Silver Stamped Foil

Why not take your business card to the next level by including stamped foil? You can select from copper, pink, red, green, black, blue and of course silver and gold. Traditionally, most people think of either gold or silver when considering stamped foil. But with our eight, unique color choices, you can keep your branding colors and make your foiled card unique. Choose from copper, pink, hot pink (NEW), red, green, black, blue and of course silver and gold. One thing to keep in mind though is that each card ordered can only have one color of foil. For example, we are unable to print a foil stamp job with copper foil on the front and blue foil on the back.

Enhance your foil stamped card even more by adding Spot UV.
We understand designing a business card can be a very personal and important decision. We are here to help. If you have any questions about stamped foil, please contact us; our customer service representatives will be happy to help. Are you wanting to include more than one foil color? Try printing inline foil business cards. Keep in mind, with stamped foil, only one color may be applied to either one or two sides of the card. Take a look at some of our printed products with stamped foil by viewing our photo gallery.
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Helpful Tips on How to Design Effective Sell Sheets

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design your next business sale sheet. Below you’ll find helpful tips to help with the design […]

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Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design your next business sale sheet.

Below you’ll find helpful tips to help with the design process of your sell sheet.

Sell Sheet Design Tips

Be Concise

Make certain that the copy in the sell sheet is brief and concise. Do not waste space on meaningless phrases or long explanations of technical processes. You want the reader to move through the sheet quickly without losing interest. Use short paragraphs, charts and illustrations to convey information instead of large blocks of uninterrupted text.

Define the Problem, Solution and Benefits

You want to define the problem your product or service solves, how they can solve the problem, and the different things that make your product or service superior to others. These three important aspects will ensure that anyone looking at the sell sheet understands what you are attempting to sell. Make sure to list the benefits clearly in a list or chart.

Remain Focused

Remain narrowly focused on the products or services that you’re selling. Do not fill the sell sheet with competing products that may confuse readers and try not to list alternative product lines or cross sales. Keep everything on the sell sheet targeted at selling that one product or service.

Use Attractive Photos and Graphics

Anyone holding the sell sheet is going to look at photos and graphics before reading the text. You must include attractive photos of the product and descriptive graphics. Make certain that the photos and graphics do not have any visual artifacts or problems after printing. Position the graphics to guide the eyes of the reader through the sheet. Read our previous blog on how choosing the appropriate colors is important when designing a custom sell sheet.

List Actions the Reader Can Take

You need to list actions that the reader can take if interested in the product or service. This should include a website address, a phone number and business address. Put this information under a call to action instructing the reader about what to do next. Leaving out complete contact information and a call to action can reduce the effectiveness of a sell sheet.

Revise and Test Before Final Release

The final step is to edit and revise the sell sheet. Make sure several people check it for spelling, grammar and formatting errors. Test whether the sheet is clear or needs to have the wording or font size adjusted. Release and publish the sell sheet only when you are certain that all issues have been resolved.

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Get Noticed with Unique Shaped Business Cards

At Primo Print, we print business cards and they are offered in a variety of shapes, sizes and finishes. Currently, some popular trends include the non-traditional shapes and sizes such as slim, rounded rectangle, square, oval and circle.

We understand a business card is an extension of you and your brand. But, they can also show off your personality and business objective.  We provide you a variety of shapes, sizes and finishes to make your business cards as custom as your personality. Currently, some popular trends include the non-traditional shapes and sizes such […]

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We understand a business card is an extension of you and your brand. But, they can also show off your personality and business objective.  We provide you a variety of shapes, sizes and finishes to make your business cards as custom as your personality. Currently, some popular trends include the non-traditional shapes and sizes such as slim, rounded rectangle, square, oval and circle.

Business cards tend to typically have a rectangular-shape, and the standard size is 3.5 inches x 2 inches. However, many businesses today are choosing to use non-traditional shapes. Not only is it a way for your business to stand out among competitors, these business cards can help reflect your business personality and set you apart from the crowd.

Business cards continue to be a strong marketing tool and can make a powerful statement. We offer an extensive selection right for you and your personality including silk laminated business cards, silk business card with stamped foil and 20PT plastic business cards. Plastic cards are great for membership cards, ID cards, loyalty cards, gift cards and access cards.

SEE ALSO: Details on How to Create a Great Business Card

 

Today, the one thing that will give you and your business the best odds of turning someone into a paying customer is leaving a lasting impression.

Do you need help designing your business cards? We now offer custom graphic design service for all your print projects. Contact us today if you have a question about a product that’s not displayed on our site. We’ll be happy to help you.

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