Design


Graphic design continues to evolve year-to-year. To stay up-to-date, our in-house graphic designers will share the latest design trends, tips, resources and news to keep you in the know.

Include Stamped Foil to Your Business Card Design

First impression can be important for you and your business brand! Why not take your card to the next level by including stamped foil? Stamped foil gives your cards a shiny and incredible look to the areas selected to receive the metallic foil.

Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impressions can be important for you and your business brand! Why not take your card to the next level by including Stamped Foil? Stamped Foil gives your cards a shiny and incredible look to […]

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Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impressions can be important for you and your business brand! Why not take your card to the next level by including Stamped Foil? Stamped Foil gives your cards a shiny and incredible look to the areas selected to receive the Metallic Foil. Stamped Foil colors include; gold, silver, copper, pink, hot pink, black, blue, green and red.

Stamped Foil Business Cards

First impression can be important for you and your business brand! Why not take your business card to the next level by including stamped foil? We take a look as some examples of including stamped foil and business cards.

Business Card with Silver Stamped Foil

Why not take your business card to the next level by including stamped foil? You can select from copper, pink, red, green, black, blue and of course silver and gold. Traditionally, most people think of either gold or silver when considering stamped foil. But with our eight, unique color choices, you can keep your branding colors and make your foiled card unique. Choose from copper, pink, hot pink (NEW), red, green, black, blue and of course silver and gold. One thing to keep in mind though is that each card ordered can only have one color of foil. For example, we are unable to print a foil stamp job with copper foil on the front and blue foil on the back.

Enhance your foil stamped card even more by adding spot UV.

SEE ALSO: Mask File Setup Tutorial

We understand designing a business card can be a very personal and important decision. We are here to help. If you have any questions about stamped foil, please contact us; our customer service representatives will be happy to help. Are you wanting to include more than one foil color? Try printing inline foil business cards. Keep in mind, with stamped foil, only one color may be applied to either one or two sides of the card. Take a look at some of our printed products with stamped foil by viewing our photo gallery.

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Design Tips for Your Custom Yard Sign

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise.

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate […]

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When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate signs, birth announcement and as garage sale signs. The options are endless. At Primo Print, we offer two types of yards signs; 4mm or 10mm coroplast signs printed in full color, single or double sided.

When designing your next yard sign, keep the following tips below in mind.

Keep Your Message Short

As a rule of thumb, keep in mind that the longer your message is, the higher the chance that drivers on the road won’t finish reading it. It’s generally a good idea to keep your message down to two lines maximum. If you can’t convey what you want to say in a maximum of five words, it may be best to choose a different message or layout.

Don’t Forget to Include a Call-to-Action

You’re creating a yard sign because you want potential prospects and customers to make an action. Tell them exactly what you want them to do once they have read the sign. For example, you either might want the driver to call your business for additional information about a product or service or have them visit a website for more details.

Make Sure the Sign is Legible

This sounds obvious, but often times it can be overlooked in the design process. You might be surprised to find that 9″ letter height is too small for traffic moving at 35 MPH. If you think the lettering may be too big, it’s most likely ideal. Potential customers have a few seconds to acknowledge the sign, read it and process your message. Incorporate legible fonts and make them bold to stand out. Helvetica is one font we recommend.Political Yard Sign Printed by Primo PrintIn the design process, character spacing is also important. Keep away from adding too many colors as they can conflict with each other.  Selecting a dark lettering on a light background is typically a good match.

Including Arrows May be Beneficial

If you’re advertising a place and it happens to be nearby, it’s recommended to include arrows to direct the drivers. Drivers are already accustomed to arrows on the road, and they will have a much easier time of finding your location with a simple arrow than a trying to read a complex address.

At Primo Print, we offer two types of full color yard signs: 4mm coroplast and 10mm coroplast. These signs are waterproof, weather proof and resistant to stains and most chemicals. For more information, please contact us with any questions or visit our FAQ section. If you need help designing your yard sign, fill out our graphic design form, and one of our designers will contact you.

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Know When (And When Not) to Do It Yourself

Recently a small business owner contacted us to print her postcards. This client had designed the cards herself using a competitors online designer. Unfortunately we were unable to use the files due to a watermark so we suggested that she let one of our graphic designers recreate it for her.

We’ve all been enticed at some point to take on a project ourselves to save money. But in the end, did we really do ourselves any favors? Recently, a small business owner contacted us to print her postcards. This client had designed the cards herself using a competitor’s online designer. Unfortunately, we were unable to […]

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We’ve all been enticed at some point to take on a project ourselves to save money. But in the end, did we really do ourselves any favors?

Recently, a small business owner contacted us to print her postcards. This client had designed the cards herself using a competitor’s online designer. Unfortunately, we were unable to use the files due to a watermark. So, we suggested that she let one of our graphic designers recreate it for her.

Postcard Design (Before):Custom Postcard Design by Primo Print

Postcard Design (After):Custom Postcard Designed by Primo Print

Online design software is very tedious, and the results can wind up being less than spectacular.

A professional designer is not just going to build a file; they are going to design a piece that fits YOUR needs, not the generic needs of anyone who needs a postcard.

What’s YOUR Postcard Message?

Working with a professional designer will ensure that your message is clear. The client’s original artwork included a lot of text that made it difficult for the reader to fully grasp the message. A quality design should present your message in a clear and concise manner.

This particular customer spent over two hours using the competitor’s online designer. With a small design fee, our designers can reduce your stress and provide you with a printed product you will truly be proud of.  Additionally, when you break down other printers’ tricky pricing schemes, you may be paying almost as much for their print as you would for print and design services from Primo Print.

Design service should be considered just as valuable as the services that you are trying to promote. Every piece that you send out is an extension of your business and what you have to offer. A professional-looking printed material helps your business look its best!
Just because you have access to these online “tools” doesn’t make it easy to use them to their fullest potential.  Our designers could probably use a dentist drill, but I don’t think you want any of us fixing your cavity.

We would love the opportunity to create a unique one-of-a-kind custom printed product. No matter your print design needs, we can help. Contact us today for a quote or for more additional information.

View our graphic design gallery to view some of our designs.  For additional design samples, please click the link:  https://dribbble.com/primoprint

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Helpful Tips on How to Design Effective Sell Sheets

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet. Below you’ll find helpful tips to help with the design process […]

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Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Below you’ll find helpful tips to help with the design process of your sell sheet.

Sell Sheet Design Tips

Be Concise

Make certain that the copy in the sell sheet is brief and concise. Do not waste space on meaningless phrases or long explanations of technical processes. You want the reader to move through the sheet quickly without losing interest. Use short paragraphs, charts and illustrations to convey information instead of large blocks of uninterrupted text.

Define the Problem, Solution and Benefits

You want to define the problem your product or service solves, how they can solve the problem, and the different things that make your product or service superior to others. These three important aspects will ensure that anyone looking at the sell sheet understands what you are attempting to sell. Make sure to list the benefits clearly in a list or chart.

Remain Focused

Remain narrowly focused on the products or services that you’re selling. Do not fill the sell sheet with competing products that may confuse readers and try not to list alternative product lines or cross sales. Keep everything on the sell sheet targeted at selling that one product or service.

Use Attractive Photos and Graphics

Anyone holding the sell sheet is going to look at photos and graphics before reading the text. You must include attractive photos of the product and descriptive graphics. Make certain that the photos and graphics do not have any visual artifacts or problems after printing. Position the graphics to guide the eyes of the reader through the sheet. Read our previous blog on how choosing the appropriate colors is important when designing a custom sell sheet.

List Actions the Reader Can Take

You need to list actions that the reader can take if interested in the product or service. This should include a website address, a phone number and business address. Put this information under a call to action instructing the reader about what to do next. Leaving out complete contact information and a call to action can reduce the effectiveness of a sell sheet.

Revise and Test Before Final Release

The final step is to edit and revise the sell sheet. Make sure several people check it for spelling, grammar and formatting errors. Test whether the sheet is clear or needs to have the wording or font size adjusted. Release and publish the sell sheet only when you are certain that all issues have been resolved.

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