Design


Graphic design continues to evolve year-to-year. To stay up-to-date, our in-house graphic designers will share the latest design trends, tips, resources and news to keep you in the know.

Design Spotlight: How We Created Essent Medispa Logo

A few weeks ago a new customer came to us in need of a logo. Continue to read on the design process for Essent Medipa.

A few weeks ago, a new customer came to us in need of a logo. She was starting a Medispa and had an idea to use a peacock as her visual. She even had a drawing of the bird that she though we could use as starting point or reference.The peacock was to make the […]

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A few weeks ago, a new customer came to us in need of a logo. She was starting a Medispa and had an idea to use a peacock as her visual. She even had a drawing of the bird that she though we could use as starting point or reference.The peacock was to make the shape of an “S,” and she wanted to include two birds facing each other, almost making a heart in the center.

The drawing she provided was very detailed. We needed to simplify it in order to allow it to produce well at a small size. It also needed to be shaped a little differently so that if formed an “S”. As our graphic designer started on the outline of the design, they wanted to get her feedback – to make sure the design was going in the right direction. The client liked the start of the bird, but thought that the neck needed to be curved more and that the “S” shape would be more defined.

Graphic Design Service by Primo Print

 

Graphic Design ProjectOnce the outline was adjusted and approved, it was time to add some color. We sampled a few different color pallets, but found a beautiful photo of a Peacock feather. This would make the perfect palette.

Logo Design Color Pallet

Finding the right font was challenging. We needed to find one that was simple and clean, so it didn’t take away from the bird design, but also allowed the logo to feel fluid and soft. After playing around with different fonts, we decided on Alright Sans Light & Dancing Script.

Alright Sans Light is a contemporary font. It offers a friendly tone and is described as clean and warm. This font works well across different types of print media and can be reduced in size and can still be clear to read.

Dancing Script is described as a casual script. The letters seem to change in size slightly and bounce. This is a popular font for designs that are informal, friendly and offer an informal look.

The customer was very happy with the end result. The logo will be used on their website, business cards & other printed material such as flyers, notepads and more.

Final Logo Design

For more information on how we can help you with a logo design and custom business card, please fill out the design form, and one of our designers will contact you shortly!

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Why Simple Business Card Designs are Effective

You can create a classic and beautiful business cards by including an elegant logo and accent colors to the design.

Some businesses love to create business cards that are colorful and busy. This may be an effective strategy for some industries. However, more businesses are choosing to use a simpler design for their business cards. You can create a classic and beautiful business card by including an elegant logo and accent colors to the design. We discussed selecting […]

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Some businesses love to create business cards that are colorful and busy. This may be an effective strategy for some industries. However, more businesses are choosing to use a simpler design for their business cards.

You can create a classic and beautiful business card by including an elegant logo and accent colors to the design. We discussed selecting colors for your business cards in a previous blog here.

Keeping it clean and simple can be a good approach that can appeal to prospects and clients who wouldn’t be impressed by a busy design. The information on the card is clear and concise. You can always add printing options such as spot UV and stamped foil to enhance the look of your custom printed business cards.  We offer a large selection of printing options and paper stock thickness (14PT, 16PT, 22PT, 32PT). If you need help with a custom design, please contact one of our graphic designers by completing our graphic design form or contact us here.

Below are some examples of business cards with simple designs. You can view other designs here.

Custom Designed Business Card by Primo Print

Simple Business Card Design

32PT Thick Business Card

View our business card photo gallery.

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Design Feature: Guardian Solutions

A recent customer came to us with a need for a logo. They are a new company called Guardian Solutions who offer financial planning, located in Atlanta.

A recent customer came to us with a need for a logo. Located in Atlanta, Guardian Solutions is a new company that offers financial planning. After going over the background of the company, as well as the fundamentals of what they do/believe in, we decided that an eagle would the perfect symbol for Guardian. We […]

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A recent customer came to us with a need for a logo. Located in Atlanta, Guardian Solutions is a new company that offers financial planning.

After going over the background of the company, as well as the fundamentals of what they do/believe in, we decided that an eagle would the perfect symbol for Guardian. We played with a few variations of the eagle, but thought that something more geometric and fluid would work best. After drawing the eagle, we decided to make the type very simple, so that it didn’t take away from the power of the eagle.

We also played around with a few color combinations. Did the eagle need to be traditional colors in order to read clearly? Could the eagle be brown or blue and still have the same impact? Although the customer did like the alternatives, we decided that the grey, yellow and black were the most powerful.Guardian Custom Logo DesignOverall, the customer was very happy with the end result. They were provided with all logo files and will be using the design on a variety of products. We designed business cards to start and will be working on brochures, presentation folders and letterhead in the upcoming weeks.

For more information on how we can help you with logo design, please fill out the design form, and we will contact you shortly!

Custom Logo for Linen Business Card

Look at the logo closely – the cross hatch design gives the linen stock a slightly textured look and feel.

Already have a logo, but need business cards or other marketing material? No problem! We’d love to help. Business card design starts at $75. Other products are bid by project. Contact us today; we look forward to working with you!

After going over the background of the company, as well as the fundamentals of what they do/believe in, we decided than an eagle would the perfect symbol for Guardian. We discuss why the eagle and the color works best.

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How to Choose the Right Graphic Designer

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

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When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

You basically have one of two options. You can either pull out your computer and put something together yourself, or you can hire a trained professional graphic designer to design a custom logo that truly defines who you and what you can offer. We currently offer custom business card designs starting at $50. Get started here.

Many graphic designers have spent years working with businesses and have learned how to use a creative approach that allows them to speak to their current and potential customers. Graphic designers can create a piece that is visually appealing and allows a business to proudly display their brand everywhere the business goes.

When researching your designer:

  • First, view their portfolio. Every designer should have a website or some sort of digital portfolio available that you can browse through and get an idea of their style. Look through each piece carefully. If you don’t care for the work on their site, you probably won’t care for the work they create for you. View some of our custom designs here.
  • With the digital world we live in, don’t be afraid to look outside your neighborhood. There are thousands of amazing graphic designers all over the country. And through email and/or phone calls, you can easily work with a designer in another time zone.
  • Look for recommendations. Ask other business owners who designs their pieces. If you see a business with an amazing logo, they probably can recommend the designer that created it. Read some of our print reviews.
  • Pay attention to price. As the saying goes, “you get what you pay for.” If a logo design cost seems cheap, it probably will look that way too. Graphic designers usually charge between $50-$125 per hour. That may seem expensive, but think of this as an investment into your business. Not only is it tax deductible, but an amazing logo and business card is going to stay with your business forever. Postcards, brochures, etc. may need to change depending on your message, but once you have an initial design, it’s easy for a designer to pick up the design and alter it slightly to fit the new message. It’s much faster than creating a design from scratch, and it also helps brand your business by tying everything together. At Primo Print, we offer graphic design services, and we keep the files to help with the quick edits and changes.
  • Learn up-front what you get for your money. A good designer should have an outline as to what they will provide you when creating your design. For example, $250 for a logo may include 4 initial logo concepts, 3 rounds of revisions and the final logo provided in 4 different file types that you can use however you need. Also, make sure your design is one-of-a-kind and that the designer will not use the design again in the future for another company.

Once you have chosen your designer, it’s important that you think about what you are looking for. Designers are creative ,and they can usually come up with beautiful work with little direction. But if you have something specific in mind, make sure you express it to the designer upfront. There’s nothing worse than having a designer spend hours creating a logo he or she thinks is perfect, and then the client coming back later and telling the designer there’s something specific they want as the design.

 

Each designer will have their own process, so read their emails carefully and make sure you answer each of their questions to the best of your ability. Sometimes it’s best to to give more information than what you think is relevant, but make sure you keep it focussed and to the point.

Custom Postcard Design

 

Logo Design: Prepare for your Designer:

  • What is the name of your business?
  • Is there a special meaning behind the name?
  • Why did you name it this?
  • What is the main purpose of the company?
  • What do you make, sell, or provide?
  • Do you have any specific images in mind?
  • Any specific colors you’d like to see used?

Are there any logos or artwork that you like or would like the designer to reference? Feel free to list links. You obviously don’t want to copy a design, but if there are logos that you like the look of, the visual reference helps. Feel free to create a Pinterest board and share it with the designer. Any other information you feel is important may be helpful in the design process.

If you are have a designer create a postcard, business card, brochure, etc., make sure you put together all of your text and photos before you give them the job. It is really helpful to have all the pieces before you start laying the project out. Additionally, if you can provide text that is as close to 100% complete as possible, that helps the designer too. Also, the more pieces you provide in the beginning, the less time you will be charged in the end.

Working with a designer should be fun and shouldn’t be a stressful process. With as many designers as there are out there, I’m sure you will be able to find one that you feel comfortable with and who will feel like they are a part of your team. Let us help you with your next print project. Contact us, and we’ll be happy to answer any questions.

 

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