Design


Graphic design continues to evolve year-to-year. To stay up-to-date, our in-house graphic designers will share the latest design trends, tips, resources and news to keep you in the know.

How to Unlock the Power of Color for You and Your Brand

Before you choose your favorite color for designing your business cards, postcards, brochures or other printed marketing materials, think about the emotion that color evokes. Is that the emotion you want prospective clients to associate with your brand?

Color psychology is a crucial component of effectively portraying your brand. Before you choose your favorite color for designing your business card, postcard, brochure, or other printed materials, think about the emotion that color evokes. Is that the emotion you want prospective clients and customers to associate with your brand? Color is a powerful tool, […]

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Color psychology is a crucial component of effectively portraying your brand. Before you choose your favorite color for designing your business card, postcard, brochure, or other printed materials, think about the emotion that color evokes. Is that the emotion you want prospective clients and customers to associate with your brand?

Color is a powerful tool, and when used correctly, it has the ability to make your customized business cards and other printed materials not only shine, but work as an effective marketing tool. So what color is appropriate for your brand? Decide what feelings and thoughts your printed pieces should communicate. From there, select a color(s) that effectively depicts those emotions. We offer graphic design services, and our in-house designers can help you choose colors that best represent your business and brand.

SEE ALSO: Spring 2017 Color Trends and Combinations

Below you’ll find characteristics of some of the most popular colors when designing printed materials.

Most Popular Design Colors

Red

Red signifies boldness, passion, and youth. One of the boldest colors on the color spectrum, gaming systems such as Nintendo and toys such as Lego play on that bright and youthful connotation. Red has also been proven to trigger one’s appetite. Coca-Cola, Lays, KFC, Dairy Queen, and Nabisco have used this to their advantage.

Orange

Orange is known for exuding a cheerful, fun, friendly, and adventurous personality. A vibrant color, orange is representative of confidence. This color works well for television channels such as Nickelodeon, which targets young children and preteens with its friendly and cheerful programming. Well-known motorcycle company Harley Davidson effectively uses orange to convey the sense of adventure portrayed in its slogan, “Live Your Legend.”

Yellow

Often, yellow is considered one of the brightest and most energizing color. It’s often associated with warmth, positivity, caution and curiosity.Often, yellow is considered one of the brightest and most energizing color. It’s often associated with warmth, positivity, caution and curiosity.

Green

Green signifies peace, nature, growth, and health. Whole Foods, known for its organic produce and products, uses green as a representation of its dedication to providing healthy food options. In addition, television channels such as National Geographic and Animal Planet use green for their brands to represent nature and growth.

Blue

Blue is known for evoking feelings of trust, dependability, and strength. Product-based companies such as Lowe’s and Walmart are great examples of this as they firmly stand by offering their customers quality and dependable goods. Several social media sites, such as Facebook and Twitter, also successively utilize blue to showcase their media platform is reliable and inviting.

Purple

Purple is viewed as conveying feelings of creativity, fantasy, imagination and wiseness. The Syfy channel, known for its science fiction and fantasy programming, lives up to these characteristics. Barbie is also a great example, using purple to highlight a child’s opportunity to be creative.

Brown

Brown is associated with earthy, historical, genuine, traditional, and stability. Examples of brown logos includes UPS, Hershey, Cotton, and M&M’s. Each of these brands has are well-established in their traditions.

Gray

Gray signifies neutrality, balance and calmness. Wikipedia strives to be an objective and balanced virtual encyclopedia and brands itself accordingly. Gray can also be associated with sophistication and confidence. It’s commonly used in corporate design expressing professionalism such as Mac.

Black

Black commonly represents authority and timelessness. It is the strongest of all neutral colors. It is commonly utilized in fashion, such as Giorgio Armani, Chanel, and Louis Vuitton.
16PT Silk Laminated Black Business Card with Spot UV

White

White is a clean and simplistic color that can be partnered with any color. It often represents purity, new beginnings, and has medical associations. In design, white is typically utilized as a neutral background color that allows other colors to stand out more.  Examples of this include Blue Cross Blue Shield and the American Red Cross.

Choosing the best color to fit your brand’s vision can be overwhelming. At Primoprint, we offer custom design services. Contact our experienced graphic designers to help you design your next project.

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The Best Business Card Design Tips for 2017

Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impression can be important for you and your business brand!

*UPDATED 2017 Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer. Below are some tips to help create an effective and powerful business card. 2017 Business Card Design Tips Keep your business card design clean […]

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*UPDATED 2017

Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer.

Below are some tips to help create an effective and powerful business card.

2017 Business Card Design Tips

Keep your business card design clean and professional. Choose a design that reflects your brand. Hiring a designer is a good investment if you have a business where image is important.  We offer a variety of free business card printing templates ensuring a proper, speedy and accurate production of the products. To inquire about custom orders, please fill out the online contact form.

Readability is Essential

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Unique and “fancy fonts” are not meant for a printed business cards. Try to keep your fonts simple and large enough to read at a glance. It’s important to use no more than two types of fonts. Choosing light print on dark colors is particularly hard for some people to read, so by using neutral colors with black, dark blue or grey print is preferable. Make sure you try to keep the front free of clutter, with displaying only the basics: name and contact information. If you have additional vital information, place it on the back of the business card. This can include social media profiles and additional company information.

Layout Is Important

There are a variety of sizes for business cards, but it’s best to use the standard 3.5-inch by 2-inch rectangle size. Die-cut cards are eye-catching, but can be difficult to store. Designing the card with left-aligned text is the easiest to read, while centered text looks cluttered and can be more difficult to read. While it’s important to display your company logo, try not to allow it to overwhelm the front of the card or put it too close to the edge. You’ll want to make sure it stands out from the text. If choosing to include borders or lines, be careful with cutting as it could make the cards look uneven or crooked.

We're excited to announce new painted edge colors for our 32PT thick business card.

Include Pertinent Information

Always include at least two ways to contact you. The minimal information needed on your business card should include company name, employee name, phone number, email address and company website. If room permits, include the company social media profiles. It’s another way for customers to contact you and research your company, services and products. In today’s world of technology, there is no need to include a business fax number.

Business Card Quality

Your card stock quality is a reflection of your company, product, and service. Choosing a 12PT to 14PT thickness is the top quality for durability and even our 32PT thick business card. A Glossy finish is good for photos, but it can difficult to write on.

Uncoated paper is more formal and can be matched to your company stationary, letterhead, envelopes, printed brochures and additional printed materials. Custom finishing, such as raised lettering, embossing or foil stamping, can add class to an otherwise plain business card.It contains three layers of ultra premium uncoated card stock that are glued together for a combined thickness of 32PT.

Other Types of Business Cards

There are other printed business cards available such as plastic cards and silk laminated. Premium plastic cards are perfect for membership cards, VIP cards, loyalty cards and more. Choosing a silk card adds an elegant and a smooth finish to your card while making them water and tear resistant.

Your business card says a lot about you and your company. Don’t cut back on something that may create a great impression with contacts, making them remember and associate you with your business. While all business cards should follow the same simple formula, the little extras can make yours memorable and distinctive.

SEE ALSO: 10 Crucial Parts to a Business Card

Request a Sample Packet

Deciding on which type of business card can be an important business decision. We offer a free business card sample packet that contains high quality printed examples on a variety of paper stock and finishes.

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Design Tips You Need to Know When Creating Roll Labels

Looking for that perfect roll label? Well, we've got you covered...learn how to design an effective roll label.

Roll label design can be a difficult project to take on your own. It is best suited for Primoprint, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own, there are a few things you can do to make the process easier and more enjoyable. […]

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Roll label design can be a difficult project to take on your own. It is best suited for Primoprint, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own, there are a few things you can do to make the process easier and more enjoyable.

What to Include on Roll Label Design

Use High Resolution Images

Only use high resolution images for your label design project. This will ensure that your image looks professional and crisp. JPEG is the preferred file of choice, as PNG and GIF images are not able to be printed in high resolution. Try to keep all images above 300 dpi.

Feature Your Logo

Your logo should be the center of attention in your custom label. Feature it in the center or near the top of the design, and make sure that it is large enough to stand out from other included illustrations.

Measure

It is vital for you to measure your product’s container before sizing the roll label. This will ensure that you print the proper size for its dimensions. Measuring properly will save you time in the future and prevent the need for size-related adjustments. All of our roll labels have a 3″ core and an outer diameter of up to 6.”

Line Your Artwork Up

Many people fail to use the ruler tool within illustration software. This tool is used to line up artwork, text, and other components of a custom label. It will ensure that your design looks professional.

Create Your Label in CMYK Colors

CMYK colors, or cyan, magenta, yellow, and black, is the standard color scheme for label printing. Do not make the mistake of using RGB (red, green, blue) colors. This scheme is mainly used for the Web, and will not display your design true to color once printed.

The difference between RGB and CMYK colors

Research Label Regulations and Laws

Certain products, such as food products, require specific labeling regulations. Failing to follow these requirements can cause legal complications later on. Research labeling regulations prior to embarking on the design process to save yourself time.

Use Vector Graphics

Vector graphics are used by professional digital illustrators instead of raster graphics. This is because it does not produce a pixelated look or lose image quality when the design is enlarged.

These easy to follow tips can help you create your own custom roll label with few complications. Now that you have a more thorough understanding of label design, you can get creative and have Primoprint print your high-quality roll label. We offer custom graphic design services if you need assistance in designing an effective roll label.

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Tips on How to Design a Business Card for Your Business

Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet powerful little tool called a business card. Never underestimate what a company card can do for your image, brand, and sales.

Do you own a small business? Many small businesses these days start out in very humble circumstances out of someone’s basement or even garage as was the case with Google. Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet […]

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Do you own a small business? Many small businesses these days start out in very humble circumstances out of someone’s basement or even garage as was the case with Google. Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet powerful little tool called a business card. Never underestimate what a company card can do for your image, brand, and sales.

Budget

Do you have funds for a nice card? If not, find the money. Before you go rushing off to the nearest printing press or online store, take a moment to budget for your business card. Start small if you need to, but work up an advertising plan that includes business card expenses.

Business Cards Design

Do the best design job you can. Make sure you focus on the colors, size, and typography, but also make sure you include all the right information too. Your company name and logo are absolutely essential. A picture of yourself is a plus as well. If you need assistance, we offer custom graphic design services for business cards, EDDM® postcards, brochures and more. 

  • Colors. Color is more important than you may realize. A person is more likely to toss a business card without color and keep the one with color. The next thing you will need to decide on is what colors go well with your business. What colors will attract, impress, or initiate a potential sales call? Go through the color wheel and mix and match shades to make your card stand out from all the rest.
  • Fonts. Choosing the best typeface is also important. You want it to complement your business. Narrow down a few fonts you like and test them out with your company name. Your objective should be something bold and legible. Be sparing with your font size so you can fit your address and social media locations.
  • Size. There really are no rules when it comes to what is the proper card size to make your business card. This really depends on how much you are willing to spend. Do you want 500 small sized or 250 large sized?

Make Your Business Card Memorable

At Primoprint, we now offer velvet laminated business cards and postcards witht he option to include spot UV. Highlight a logo, image or pattern with spot UV.

Velvet Laminated Business Card with Spot UV

If you want to go beyond the dull card of basic white with black letters than this is your chance to make your business cards memorable. Give your card a uniqueness that showcases what your business has to offer. Are you an architect? Design a card that a client can fold into a miniature house. Does your business sell confectioneries? Add a sweet smell of sugar that a potential customer will not be able to resist.  Are you a designer? Consider an appealing silk business card.

The Personal Touch

Perhaps the most important aspect of a business card for small businesses is of course how you present it. Personally handing out your card is the best way. It may be hard to have a cold conversation with someone about your business, but if you are prepared with a well-designed business card, you’re one step closer to a future sale.

Print Your Business Cards

At Primoprint, we are the industry leader in Spot UV Gloss, Silk Laminated, Foil and Specialty Printing. All of the products are printed in the USA and Canada. Contact a representative today by completing the contact form.

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