We understand a business card is an extension of you and your brand. But, they can also show off your personality and business objective.  We provide you a variety of shapes, sizes and finishes to make your business cards as custom as your personality. Currently, some popular trends include the non-traditional shapes and sizes such as slim, rounded rectangle, square, oval and circle.

Business cards tend to typically have a rectangular-shape, and the standard size is 3.5 inches x 2 inches. However, many businesses today are choosing to use non-traditional shapes. Not only is it a way for your business to stand out among competitors, these business cards can help reflect your business personality and set you apart from the crowd.

Business cards continue to be a strong marketing tool and can make a powerful statement. We offer an extensive selection right for you and your personality including silk laminated business cards, silk with stamped foil and plastic business cards. Plastic cards are great for membership cards, ID cards, loyalty cards, gift cards and access cards.

SEE ALSO: Details on How to Create a Business Card

Do you need help designing your business cards? We now offer custom graphic design service for all your print projects. Contact us today if you have a question about a product that’s not displayed on our site. We’ll be happy to help you.

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Color psychology is a crucial component of effectively portraying your brand. Before you choose your favorite color for designing your business card, postcard, brochure, or other printed materials, think about the emotion that color evokes. Is that the emotion you want prospective clients and customers to associate with your brand?

Color is a powerful tool, and when used correctly, it has the ability to make your business cards and other printed materials not only shine, but work as an effective marketing tool. So what color is appropriate for your brand? Decide what feelings and thoughts your printed pieces should communicate. From there, select a color(s) that effectively depicts those emotions. Primo Print® offers graphic design services, and our in-house designers can help you choose colors that best represent your business and brand.

SEE ALSO: Spring 2017 Color Trends and Combinations

Below you’ll find characteristics of some of the most popular colors when designing printed materials.

Most Popular Design Colors

Red

Red signifies boldness, passion, and youth. One of the boldest colors on the color spectrum, gaming systems such as Nintendo and toys such as Lego play on that bright and youthful connotation. Red has also been proven to trigger one’s appetite. Coca-Cola, Lays, KFC, Dairy Queen, and Nabisco have used this to their advantage.

Orange

Orange is known for exuding a cheerful, fun, friendly, and adventurous personality. A vibrant color, orange is representative of confidence. This color works well for television channels such as Nickelodeon, which targets young children and preteens with its friendly and cheerful programming. Well-known motorcycle company Harley Davidson effectively uses orange to convey the sense of adventure portrayed in its slogan, “Live Your Legend.”

Yellow

Often, yellow is considered one of the brightest and most energizing color. It’s often associated with warmth, positivity, caution and curiosity.

Green

Green signifies peace, nature, growth, and health. Whole Foods, known for its organic produce and products, uses green as a representation of its dedication to providing healthy food options. In addition, television channels such as National Geographic and Animal Planet use green for their brands to represent nature and growth.

Blue

Blue is known for evoking feelings of trust, dependability, and strength. Product-based companies such as Lowe’s and Walmart are great examples of this as they firmly stand by offering their customers quality and dependable goods. Several social media sites, such as Facebook and Twitter, also successively utilize blue to showcase their media platform is reliable and inviting.

Purple

Purple is viewed as conveying feelings of creativity, fantasy, imagination and wiseness. The Syfy channel, known for its science fiction and fantasy programming, lives up to these characteristics. Barbie is also a great example, using purple to highlight a child’s opportunity to be creative.

Brown

Brown is associated with earthy, historical, genuine, traditional, and stability. Examples of brown logos includes UPS, Hershey, Cotton, and M&M’s. Each of these brands has are well-established in their traditions.

Gray

Gray signifies neutrality, balance and calmness. Wikipedia strives to be an objective and balanced virtual encyclopedia and brands itself accordingly. Gray can also be associated with sophistication and confidence. It’s commonly used in corporate design expressing professionalism such as Mac.

Black

Black commonly represents authority and timelessness. It is the strongest of all neutral colors. It is commonly utilized in fashion, such as Giorgio Armani, Chanel, and Louis Vuitton.

White

White is a clean and simplistic color that can be partnered with any color. It often represents purity, new beginnings, and has medical associations. In design, white is typically utilized as a neutral background color that allows other colors to stand out more.  Examples of this include Blue Cross Blue Shield and the American Red Cross.

Choosing the best color to fit your brand’s vision can be overwhelming. At Primo Print®, we offer custom design services. Contact our experienced graphic designers to help you design your next project.

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Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer.

Below are some tips to help create an effective and powerful business card.

Business Card Design For a Good Impression

Keep your business card design clean and professional. Choose a design that reflects your brand. Hiring a designer is a good investment if you have a business where image is important. At Primo Print, we offer a variety of free printing templates ensuring a proper, speedy and accurate production of the products. To inquire about custom orders, please fill out the online contact form.

Readability is Essential

Unique and “fancy fonts” are not meant for a printed business cards. Try to keep your fonts simple and large enough to read at a glance. It’s important to use no more than two types of fonts. Choosing light print on dark colors is particularly hard for some people to read, so by using neutral colors with black, dark blue or grey print is preferable. Make sure you try to keep the front free of clutter, with displaying only the basics: name and contact information. If you have additional vital information, place it on the back of the business card. This can include social media profiles and additional company information.

Layout Is Important

There are a variety of sizes for business cards, but it’s best to use the standard 3.5-inch by 2-inch rectangle size. Die-cut cards are eye-catching, but can be difficult to store. Designing the card with left-aligned text is the easiest to read, while centered text looks cluttered and can be more difficult to read. While it’s important to display your company logo, try not to allow it to overwhelm the front of the card or put it too close to the edge. You’ll want to make sure it stands out from the text. If choosing to include borders or lines, be careful with cutting as it could make the cards look uneven or crooked.

Include Pertinent Information

Always include at least two ways to contact you. The minimal information needed on your business card should include company name, employee name, phone number, email address and company website. If room permits, include the company social media profiles. It’s another way for customers to contact you and research your company, services and products. In today’s world of technology, there is no need to include a business fax number.

Business Card Quality

Your card stock quality is a reflection of your company, product, and service. Choosing a 12PT to 14PT thickness is the top quality for durability and even our 32PT thick business card. A Glossy finish is good for photos, but it can difficult to write on.

Uncoated paper is more formal and can be matched to your company stationary, letterhead, envelopes, printed brochures and additional printed materials. Custom finishing, such as raised lettering, embossing or foil stamping, can add class to an otherwise plain business card.

Other Types of Business Cards

There are other printed business cards available such as plastic cards and silk laminated. Premium plastic cards are perfect for membership cards, VIP cards, loyalty cards and more. Choosing a silk card adds an elegant and a smooth finish to your card while making them water and tear resistant.

Your business card says a lot about you and your company. Don’t cut back on something that may create a great impression with contacts, making them remember and associate you with your business. While all business cards should follow the same simple formula, the little extras can make yours memorable and distinctive.

SEE ALSO: 10 Crucial Parts to a Business Card

Request a Sample Packet

Deciding on which type of business card can be an important business decision. At Primo Print, we offer a free business card sample packet that contains high quality printed examples on a variety of paper stock and finishes.

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Roll label design can be a difficult project to take on your own. It is best suited for Primo Print, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own, there are a few things you can do to make the process easier and more enjoyable.

Additional roll label information can be found on our help page.

Use High Resolution Images

Only use high resolution images for your label design project. This will ensure that your image looks professional and crisp. JPEG is the preferred file of choice, as PNG and GIF images are not able to be printed in high resolution. Try to keep all images above 300 dpi.

Feature Your Logo

Your logo should be the center of attention in your custom label. Feature it in the center or near the top of the design, and make sure that it is large enough to stand out from other included illustrations.

Measure

It is vital for you to measure your product’s container before sizing the roll label. This will ensure that you print the proper size for its dimensions. Measuring properly will save you time in the future and prevent the need for size-related adjustments. All of our roll labels have a 3″ core and an outer diameter of up to 6.”

Line Your Artwork Up

Many people fail to use the ruler tool within illustration software. This tool is used to line up artwork, text, and other components of a custom label. It will ensure that your design looks professional.

Create Your Label in CMYK Colors

CMYK colors, or cyan, magenta, yellow, and black, is the standard color scheme for label printing. Do not make the mistake of using RGB (red, green, blue) colors. This scheme is mainly used for the Web, and will not display your design true to color once printed.

Research Label Regulations and Laws

Certain products, such as food products, require specific labeling regulations. Failing to follow these requirements can cause legal complications later on. Research labeling regulations prior to embarking on the design process to save yourself time.

Use Vector Graphics

Vector graphics are used by professional digital illustrators instead of raster graphics. This is because it does not produce a pixelated look or lose image quality when the design is enlarged.

These easy to follow tips can help you create your own custom roll label with few complications. Now that you have a more thorough understanding of label design, you can get creative and have Primo Print print your high-quality roll label. We offer custom graphic design services if you need assistance in designing an effective roll label.

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