Do you own a small business? Many small businesses these days start out in very humble circumstances out of someone’s basement or even garage as was the case with Google. Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet powerful little tool called a business card. Never underestimate what a company card can do for your image, brand, and sales.

Here are a few ideas that can help even the smallest of small businesses.

Budget

Do you have funds for a nice card? If not, find the money. Before you go rushing off to the nearest printing press or online store, take a moment to budget for your business card. Start small if you need to, but work up an advertising plan that includes business card expenses.

Business Cards Design

Do the best design job you can. Focus on color, font, and size, but also make sure you include all the right information too. Your company name and logo are absolutely essential. A picture of yourself is a plus as well. If you need assistance, we offer custom graphic design services for business cards, EDDM® postcards, brochures and more. 

• Colors. Color is more important than you may realize. A person is more likely to toss a business card without color and keep the one with color. The next thing you will need to decide on is what colors go well with your business. What colors will attract, impress, or initiate a potential sales call? Go through the color wheel and mix and match shades to make your card stand out from all the rest.
• Fonts. Choosing the best typeface is also important. You want it to complement your business. Narrow down a few fonts you like and test them out with your company name. Your objective should be something bold and legible. Be sparing with your font size so you can fit your address and social media locations.
• Size. There really are no rules when it comes to what is the proper card size to make your business card. This really depends on how much you are willing to spend. Do you want 500 small sized or 250 large sized?

Make Your Business Card Memorable

Velvet Laminated Business Card with Spot UV

If you want to go beyond the dull card of basic white with black letters than this is your chance to make your business cards memorable. Give your card a uniqueness that showcases what your business has to offer. Are you an architect? Design a card that a client can fold into a miniature house. Does your business sell confectioneries? Add a sweet smell of sugar that a potential customer will not be able to resist.  Are you a designer? Consider an appealing silk business card.

The Personal Touch

Perhaps the most important aspect of a business card for small businesses is of course how you present it. Personally handing out your card is the best way. It may be hard to have a cold conversation with someone about your business, but if you are prepared with a well-designed business card, you’re one step closer to a future sale.

Print Your Business Cards

At Primo Print, we are the industry leader in Spot UV Gloss, Silk Laminated, Foil and Specialty Printing. All of the products are printed in the USA and Canada. Contact a representative today by calling 888-822-5815 or by completing the contact form.

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Your custom business cards are an extension of your company, brand and the people behind it. With this in mind, there are several considerations to make when designing your cards. Sometimes these simple networking tools can make a great impression on customers and clients before they get a chance to meet you in person. Their appearance can enhance the credibility of your business and create an image of professionalism.

However, a poorly crafted business cards can kill business opportunities and reflect badly on your company. Be sure you reflect on everything before going to print. If you need help with a design, we now offer graphic design services for any of our business card printing options.

Information for your Business Card

Names:

The names that’s included on your business card design should typically be the most prominent features. This should include the name of the businesses, or organization, the specific individual, along with their job title. The size and placement of names should involve careful consideration to gain the maximum effect. I.e. should the name of the company be the most prominent or should the focus go to the name of the employee?

Address:

If your card has a physical location, then an address or mailing address should be on your business card. You could even add a map to the back of your card to give it a unique touch and make it simpler to find your business if most of your business is done in a physical location. If the company is based exclusively online, then this is not necessarily an important feature for the card.

Phone Numbers:

If a business person has multiple numbers that are used for different purposes, the most direct line should be listed first. Also, it is a good idea to have the numbers separated with characters such as hyphens or periods to keep them readable. Make sure to be consistent with the style you choose and check the information for accuracy.

Web Presence and Email:

Your web presence is a vital component of your business, and you want potential customers to have the ability to contact and learn about your company online. Including the company website is essential for an online business and is also a fine move for a brick-and-mortar company. Your own email address is also a necessity for a modern card, while social media links are another way of connecting with your customers and letting them know that you on top of new marketing strategies.

Tagline or Description of Services:

A tagline or a concise description of your business can  communicate useful information for customers. You can also include a small list of products or services.

QR Codes:

Adding this interactive feature to your business card will allow clients to scan it with their smart phone and be directed to your website. The QR code can link to a website, landing page or a video that explains your products or services.

Designing Your Business Card

Logo:

If you have a logo, then using it on your business cards can help you establish your company’s identity and provide customers with a memorable image to relate to it.

Product Images:

If your business revolves around selling a product or even several products, you can select a few of the best-selling items and feature them on your business card.

Color:

Although a splash of bright colors may make your card stand out, it is not always the best route to take with a business card. Choosing complimentary colors that are pleasing to the eye can add to the professional appearance of your card. Of course, it should be consistent with your logo, and company branding.

SEE ALSO: Spring 2017 Color Trends and Combinations

Readability and Decorative Elements:

When you choose the font size and style, you need to make sure that it will be easy to read once it is printed. This includes color choice and the decorative elements on your card such as boxes and lines that can be used to separate information. Printing options can include Spot UV (spot gloss) Stamped Foil, Inline Foil and others that can truly enhance your design.

SEE ALSO: Mask File Setup Tutorial

Incorporating useful information and an effective design into your business card can boost your networking prospects and build credibility for your company.

Paying attention to the outlined elements above can help you on your way to creating the perfect business card. Check out our previous blog “Printing Business Cards for Your Business” to learn more about creating the perfect business card. Have a question? Please contact us by completing our online form.

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