Print Tutorials


Print projects can become challenging to tackle. That’s why we’ve created Print Tutorials. We’ll cover common questions and concerns, from learning the best CMYK Black Builds to setting up Full Service EDDM® Postcards files. Whether you need a quick refresher or are ready to learn something new, our Print Tutorials is the blog to beat.

CMYK vs RGB; CMYK Wins Every Time in the Print World

Shows CMYK vs RGB

CMYK and RGB are acronyms that refer to color models used to create images and files. CMYK color mode is used for printing. RGB color mode is used to display images that are intended to be viewed on monitors and screens only. CMYK stands for Cyan, Magenta, Yellow, and Black. These four basic ink colors […]

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CMYK and RGB are acronyms that refer to color models used to create images and files. CMYK color mode is used for printing. RGB color mode is used to display images that are intended to be viewed on monitors and screens only.

CMYK vs RGBCMYK stands for Cyan, Magenta, Yellow, and Black. These four basic ink colors are combined together in varying amounts to create a wide variety of colors for printing. You should always request a CMYK copy of your logo or any other file that you would like to have printed from your Graphic Designer. The above Blissful Bicycle logo and marketing materials look as though they were just printed with blue ink but in actuality, the blue color is made up of 55% Cyan ink and 22% Magenta ink. When the two color values are combined for printing the above blue is the result. 

RGB is for Digital Output
RGB stands for Red, Green, and Blue. These colors are actually lights that are mixed to create and display digital images on screens and electronic devices. Images created using RGB color mode are able to display very vibrantly, but those bright neon colors are not able to be reproduced using CMYK inks.

When you try to print files that are intended to be viewed digitally on a screen, the print color outcome will be much different than what appears on your screen. Here is an example of what an RGB file looks like on screen in comparison to how it looks when converted to CMYK for printing.

RGB to CMYK

If your file is going to be printed, it needs to be set up in CMYK color mode. How can you make sure your file is set up in CMYK? Below are the steps to check your print files using popular Adobe design software. 

Adobe Photoshop – Image > Mode > CMYK Color
Adobe Illustrator – File > Document Color Mode > CMYK Color
Adobe InDesign – File > Document Setup > Intent: Print

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CMYK Rich Black Build

Rich Black CMYK Values

Printing a true or rich black can be tricky, so we’re breaking down CMYK configurations for our suggested rich black CMYK build and explaining why some of the frequently used black builds are not recommended. The printing industry suggests many variations of CMYK configurations for printing a true or rich black. After a lot of testing […]

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Printing a true or rich black can be tricky, so we’re breaking down CMYK configurations for our suggested rich black CMYK build and explaining why some of the frequently used black builds are not recommended.

The printing industry suggests many variations of CMYK configurations for printing a true or rich black. After a lot of testing and calibration, we’ve selected a configuration that works best for our printing presses.

Using rich black results in a darker tone than 100% black ink alone. For the best possible results, we recommend a rich black value of C60, M40, Y40, K100 for all printed products.

C0, M0, Y0, K100 will usually result in a very dark gray, but not a rich black. We commonly see the default black in Adobe Photoshop used instead of our recommended rich black build. The issue with using C75, M68, Y67, K90 is that it will not print a truly rich black. That configuration is the result of converting true black in RGB to CMYK. The print result will generally be muddy due to the oversaturated color build.

For the best results, we recommend using the values listed in the above chart. Have any questions? Feel free to contact our awesome customer support team for further assistance.

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How to Setup Full Service EDDM® Postcard Files

How to Setup Full-Service EDDM Files

Since the launch of Full Service EDDM®, there have been quite a few questions regarding the setup of the print files. The USPS® requires this product to be designed a bit differently than regular print-only EDDM®, so we thought we’d try to answer a few of the most common questions. What is EDDM® Indicia? Let’s […]

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Since the launch of Full Service EDDM®, there have been quite a few questions regarding the setup of the print files. The USPS® requires this product to be designed a bit differently than regular print-only EDDM®, so we thought we’d try to answer a few of the most common questions.

What is EDDM® Indicia?

Let’s Talk Indicia! Print-only EDDM® is pretty loose with the size and location of the indicia and the “local postal customer” box. There are basic requirements, but overall, you have some wiggle room. With Full Service EDDM®, the post office is giving you a postage discount because Primoprint is doing all the work for them. We are ensuring them that the paperwork is filled out correctly and that the indicia and postal information are perfectly placed and readable. That is why it is so important to follow the templates we provide on our site.(Click to download the appropriate size template 4.5″ x 12″6.5″ x 9″6.5″ x 12″6″ x 12″8.5″ x 7″8.5″ x 11″8.5″ x 14″8″ x 6.5″8″ x 10″9″ x 11″9″ x 12″)

We have templates available in all size options for download. No matter if you are using InDesign, Illustrator, Photoshop, or other design software, all you have to do is place the indicia image first and then build your artwork on top of the template. We provide the indicia template in .eps and .psd formats for horizontal and vertical layouts.

When I design Full-Service EDDM®, I always set up my InDesign file according to the postcard size I’m printing, and then I draw a frame rectangle – fitting it perfectly to the edges of the page. Next, I place the EPS indicia file that matches my final postcard print size. Do not “fit to page”, “center” or make any additional adjustments to the file. It should place perfectly where it is to print.

Then, make sure you lock it into place. Now, as you build your postcard artwork, you know that the indicia and postal box are secured in the required position. You’ll want to be sure you place the indicia that matches your postcard print size exactly. Each template is slightly different to match the postcard proportions.

The indicia and local postal customer boxes can go right over the top of your background image. Just make sure the background image is on the layer below the locked indicia layer.

Return Address Placement

The return address is very important and is a required element of your postcard. You need to supply either a physical address or a P.O. Box, and where you put it is just as important. Normally, we think of the return address going just to the left of the indicia. But with Full Service EDDM®, it is required for the return address to be placed in the top left corner. Some people choose to make it fairly small and on one line so that it is not too noticeable. Others choose to place the logo at the very top with the address large underneath it. It really just depends on whether or not you would like for your customers to notice it.

EDDM Address Placement

If you follow these two simple placement requirements, your Full Service EDDM® postcards should be able to mail properly!

If you need further assistance with your EDDM® setup, feel free to contact our design department. We would be happy to help you set up the postal information or even help you design your postcard from scratch. Make sure you watch our video tutorial

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How to Create a Great Sell Sheet

A sell sheet is an effective solution that benefits business executives during sales presentations. If you want to share information about a product or service in a highly efficient way, you’ll need to learn how to create a proper sell sheet.

A sell sheet is an effective solution that benefits business executives during sales presentations. If you want to share information about a product or service in a highly efficient way, you’ll need to learn how to create a proper sell sheet. Important Information Brochures and sell sheets have similar elements that help marketers successfully represent […]

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A sell sheet is an effective solution that benefits business executives during sales presentations. If you want to share information about a product or service in a highly efficient way, you’ll need to learn how to create a proper sell sheet.

Important Information

Brochures and sell sheets have similar elements that help marketers successfully represent a company. This is why most people use both printouts at local conventions in order to attract new customers. A sell sheet, however, has one unique design element that’s very noticeable. When the sheet is printed, it allows marketers who need to share a lot of detailed information about a product or service. You can select from a variety of sell sheet sizes and printing option that’s best for you and your business.

Design Considerations

A professional sell sheet must contain information that will make your business stand out. During the design process, you’ll need to include:

  • Product or Service Details
  • Business Logo
  • Unique Title
  • Short Paragraph or Description
  • High-Resolution Photos

SEE ALSO: Helpful Tips on How to Design Effective Sell Sheets

If you’re going to put a list of benefits on the sell sheet, you can increase customer satisfaction by including a charts that back up the data. Also, try to incorporate a CTA – call-to-action and your contact information. You can find other useful information to include by viewing Why Print is Important for Your Marketing Plan.

Design a Professional Sell Sheet

Most of the information should cover different specifications and product descriptions. If possible, you may want to use a section on the sheet for competitive purposes. To complete this task, simply place comparative data on each sell sheet that explains why your product has an edge over the competition as this can be beneficial.

The area where you place your product photo is very important; potential customers will have a tough time navigating the sheet if the image is printed in an improper spot. Also, some customers won’t be able to focus on the data if the sheet is cluttered with images and unnecessary data. This is why you should only include one compact image or several small photos that have a similar theme.

When highlighting different company details, carefully select your product’s best features and include them as bullet points. This strategic formatting method will help busy executives scan through your sell sheet quickly and efficiently. Additionally, it’s easier to read.
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