How to Design an Effective Postcard

Postcards are a great way to grab attention and promote your business, product, or services. Creating a strong marketing piece is key to successfully attracting interest and new customers. It…

Excuse Me…Did You Say “Blurple”?

What is Blurple and How to Avoid it? Blurple. It’s a funny word that you may hear quite often as you wander through the halls of Primoprint. But what is…

Understanding the 3 Levels of Typographic Hierarchy

In communication, it is important is to establish effective typographic hierarchy. According to the educational website lynda.com, “typographic hierarchy is the way type is organized in order to indicate levels…

3 Influential Rebranding Trends

We demand a lot from logos. Logos have to be simple while conveying the brand’s ethos so that it resonates with its consumers. In addition to being timeless and distinct,…

Designer Spotlight: Mitzi Wickersham

Since the age of 15, Mitzi Wickersham knew she wanted to pursue her passion for graphic design. “I really love old posters, like from the 60s and 70s—anything that’s a…