There are plenty of advantages of realtors using EDDM postcards.

How Realtors can Benefit from Using EDDM® Postcards

We’re all looking for some proven method to promote our business and products. The Real Estate business is no different. Real Estate agents looking to be number one in their specific area are quickly finding out that Every Door Direct Mail® is not only an excellent marketing tool, it is also the smartest way to go. Mailing services such as this one can get your information in front of potential buyers.

Whether you are advertising homes that just became available, open houses, or other Real Estate related community events, these oversized postcards are the right way to get the job done. Once the real estate EDDM® postcards have been designed and a marketing plan is in place, all you’ll need to do is drop off the postcards at the nearest post office. Just choose your drop date up to 30 days in advance and see your postcards hit doorsteps in days!

Another positive aspect of Every Door Direct Mail® (also known as EDDM®) is that you can target specific neighborhoods and zip codes as you attempt to attract prospective homebuyers who may be interested in a home you have to sell. The bottom line is this: your marketing dollars will only go where you want them to.

There is no question that the postcards are an excellent tool for marketing, but it is even better for a Real Estate agent.

Why Use EDDM® Postcards for Realtors?

  • You are thinking about a past client or a future one. Clients are all potential buyers, which is why they can be used to keep your name on their radar.
  • Maybe you have your eye on another neighborhood to expand your possibilities, where you can advertise yourself as the person to go to if the homeowner is interested in either selling or trading up.
  • Because nothing is set in stone, you can promote your Real Estate business in one area and change it if the response is not what you expected.
  • You can also implement technology into these postcards by adding quick response codes where you can lead your potential buyer to other areas for possible business opportunities like a website or even a quick dial to a phone number that they can talk to someone at the other end.

Top 7 EDDM® Facts

  1. 81% of recipients read or scan their mail daily.
  2. The majority of clients who receive new business within a 3-mile radius are Realtors.
  3. It’s a proven affordable marketing tool.
  4. You can send up to 5,000 pieces per day.
  5. No need to download a mailing list. Choose from USPS® certified zip code(s) and mail routes.
  6. Common uses for Realtor EDDM® postcards include open houses, just sold postcards, industry statistics, local resources, and more.
  7. Option to exclude businesses

Download our Free EDDM® Success Guide

The possibilities are endless, and the results are positive, which is why they are becoming the wave of the marketing future.

As an online printer, we offer a large selection of EDDM® postcard options, including size, paper stock (14PT, or 16PT), and finishes. Choose from our premium paper stock with glossy UV,  matte, spot UV, 100LB gloss cover, and matte with Spot UV.  Additional printing options include printing on both sides of the postcard and bundle options of 50 or 100. Just register and your advertisement will be delivered to every door on a route.

New Full Service EDDM®

We are excited to announce Full-Service EDDM®. Postcard marketing is an effective way to bring business and brand awareness to potential customers.

  • Select mail routes and delivery date
  • Upload your files or have our creative team create a unique design for your business.
  • Review your order and complete your checkout including postage (only $0.1675 per home)
  • We handle the print, processing, and delivery to the post office.

Looking for additional products including realtor signs, postcards, brochures, letterheads, and more, look at our real estate printing page.

EDDM® Route Selection Tutorial

Selecting the mailing routes is super easy! Take a look at this video tutorial and learn just how easy it is to utilize every aspect of our route selection tool. It walks you through how to select EDDM® routes based on Zip Code, residential and/or business addresses, median income, age, and household size. Get started now and reach new customers.

Tip: Full-service EDDM allows you to do all the work from the comfort of your home! No need to go to the post office.

Below, the video will walk you through the process of selecting your mailing routes. It’s easy to choose certified routes with our EDDM® Mapping tool.

Free EDDM® Templates

Looking for custom business cards? We now offer free real estate business card templates for the following companies: Re/Max, Berkshire Hathaway, Century 21, Keller Williams, Coldwell Banker, Allen Tate, and Prudential.

Now Offering Realtor Business Card Templates

We’re excited to announce that we now offer FREE Real Estate business card templates for the following companies:

  • Berkshire Hathaway
  • Century 21
  • Keller Williams
  • Re-Max
  • Coldwell Banker
  • Allen Tate Realtors
  • Prudential

Need help with designing your postcards? We can help! Complete our graphic design form, and one of our experienced graphic designers will be in touch with you shortly. They’ll walk you through the entire design process.

Additional Realtor Resources:

  • Real Estate Conferences to Attend:
    REALTORS® has lots of conferences to pick and choose from. Here are the top 2020 Real Estate Conferences to attend.
  • How to Write the Perfect Real Estate Agent Bio:
    First impressions are essential, particularly in real estate. Read the following tips on how to create the perfect real estate agent bio with tips and examples to make yours stand out.
  • The Best Networking Tips for New Realtors:
    Searching for potential clients can be challenging when you’re just starting out. To help you get started, we’ve included the best networking and lead generation tips to help you!
  • Tips for a Successful Open House:
    Selling a home? There is a good chance you’ll have an open house. We asked realtors how they plan for a successful open house with tips, and a checklist to prepare for the day.
EDDM® Postcards continue to be an effective tool for any business including Realtors


Kevin is the SEO and Content Manager at Primoprint. He has more than ten years of SEO experience and an extensive background with-in the Marketing industry. He works closely with the entire Primoprint staff to focus on creating engaging and informative content regarding the print industry. When he's not working, you can find him exploring new places in and around North Carolina. Kevin is a big fan of craft beers, grilling, and watching sporting events.