Helpful Tips on How to Market Your Business with Postcards

Postcard marketing takes advantage of its simplicity and easy to read message. Below are some reasons why you should use postcards to market your business.

Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing postcards. Postcard marketing takes advantage of its simplicity and easy-to-read message. Below are some reasons why you should use postcards to market your business.

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Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing postcards. Postcard marketing takes advantage of its simplicity and easy-to-read message. Below are some reasons why you should use postcards to market your business.

Grab Their Attention Immediately

Using bold colors and legible and large fonts can help grab the recipient’s attention immediately, allowing you to deliver your message to a wider audience. Including a large and attractive single photograph can also grab their attention and can address their need for your services or products. A good image can stir emotions quickly. While the picture gets their attention, your brief message explains all they need to know about why they should contact you.

The Messages Gets Read

One of the reasons postcards work so well is because people understand your message and see it immediately. There is no need to open an envelope or have to flip through several pages find your message. It is all right there in front of them – instantly – and they can read it quickly.

Include Coupons to Increase Sales

Postcards are large enough, allowing you to include a special coupon in the design that will help get the recipients moving on your offer. Their size enables your customers to place your postcard or coupon someplace where they can see it often or on the refrigerator. Read more advantages of using postcards from a previous blog.

Business Postcards Printed by Primo Print

Test Your Market

Because of the low cost, postcards can be used to test new products, test a new area for responses, or even to test a new price range on a new or upgraded product. If you track the results of each campaign, you can seek to improve it each time, making your campaigns even more effective.

You can also add value to your postcard by putting something of value on it that will cause your customers to want to keep it. This enables your business to be seen over and over again for months and possibly even for years.

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It’s Time to Print Your Holiday Cards

It’s November and that means the Holiday season is upon us! When Thanksgiving is on the horizon, for many businesses, this means it’s time to send out greeting cards to potential customers, suppliers, clients, and even employees.

It’s November, and that means the Holiday season is upon us! When Thanksgiving is on the horizon, for many businesses, this means it’s time to send out greeting cards to potential customers, suppliers, clients, and even employees.

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It’s November, and that means the Holiday season is upon us! When Thanksgiving is on the horizon, for many businesses, this means it’s time to send out greeting cards to potential customers, suppliers, clients, and even employees.

Holiday cards generally have two purposes: staying in touch with former, existing or potential customers or as a thank you to the individuals at companies you have an ongoing relationship with.

You’ll want to make sure that your card offers a personal touch. This can easily be done by signing each card individually, and including a short personal message, or mentioning something specific to the recipient. If you’re going to be sending out thousands of cards, you can always include your signature in the card’s design. By including a signature, it definitely adds a personal touch.

When thinking about sending Holiday cards, the recipient should receive the card before the end of the year. It’s best to have them sent out no later than the second week in December. During this month, businesses often close early for the holidays, and you’ll want to make sure they receive the card before they all leave for the holidays.

The postal service is extremely busy this time of year, so make sure you leave plenty of time for delivery.

Holiday Postcard Printed by Primo Print

  • This is an example of a postcard used as a holiday card.

Our postcards are a popular choice and can be sent with out without an envelope. Sending it without will allow you to save on postage.

If you need help with creating a custom design, you can contact one of our graphic designers by completing our online form here. One of our graphic designers will be happy to help you with a custom design.

Author: Steven Wendt

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Why Simple Business Card Designs are Effective

You can create a classic and beautiful business cards by including an elegant logo and accent colors to the design.

Some businesses love to create business cards that are colorful and busy. This may be an effective strategy for some industries. However, more businesses are choosing to use a simpler design for their business cards.

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Some businesses love to create business cards that are colorful and busy. This may be an effective strategy for some industries. However, more businesses are choosing to use a simpler design for their business cards. You can create a classic and beautiful business cards by including an elegant logo and accent colors to the design. We discussed selecting colors for your business cards in a previous blog here.

Keeping it clean and simple can be a good approach that can appeal to prospects and clients who wouldn’t be impressed by a busy design. The information on the card is clear and concise. You can always add printing options such as spot UV and stamped foil to enhance the look of your card.  At Primo Print, we offer a large selection of printing options and paper stock thickness (14PT, 16PT, 22PT, 32PT). If you need help with a custom design, please contact one of our graphic designers by completing our graphic design form or contact us here.

Below are some examples of business cards with simple designs. You can view other designs here.

Custom Designed Business Card by Primo Print

Simple Business Card Design

32PT Thick Business Card

View our business card photo gallery.

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Design Feature: Guardian Solutions

A recent customer came to us with a need for a logo. They are a new company called Guardian Solutions who offer financial planning, located in Atlanta.

A recent customer came to us with a need for a logo. Located in Atlanta, Guardian Solutions is a new company that offers financial planning.

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A recent customer came to us with a need for a logo. Located in Atlanta, Guardian Solutions is a new company that offers financial planning.

After going over the background of the company, as well as the fundamentals of what they do/believe in, we decided that an eagle would the perfect symbol for Guardian. We played with a few variations of the eagle, but thought that something more geometric and fluid would work best. After drawing the eagle, we decided to make the type very simple, so that it didn’t take away from the power of the eagle.

We also played around with a few color combinations. Did the eagle need to be traditional colors in order to read clearly? Could the eagle be brown or blue and still have the same impact? Although the customer did like the alternatives, we decided that the grey, yellow and black were the most powerful.Guardian Custom Logo DesignOverall, the customer was very happy with the end result. They were provided with all logo files and will be using the design on a variety of products. We designed business cards to start and will be working on brochures, presentation folders and letterhead in the upcoming weeks.

For more information on how we can help you with logo design, please fill out the design form, and we will contact you shortly!

Custom Logo for Linen Business Card

Look at the logo closely – the cross hatch design gives the linen stock a slightly textured look and feel.

Already have a logo, but need business cards or other marketing material? No problem! We’d love to help. Business card design starts at $75. Other products are bid by project. Contact us today; we look forward to working with you!

After going over the background of the company, as well as the fundamentals of what they do/believe in, we decided than an eagle would the perfect symbol for Guardian. We discuss why the eagle and the color works best.

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