When it comes to marketing a political campaign, Primo Print offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.
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When it comes to marketing a political campaign, Primo Print offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.
EDDM® Postcards
Including Every Door Direct Mail® postcards into a political campaign can be beneficial and cost-effective. It’s cost-effective, because there’s no need to purchase a mailing list and no postage permit required, making room to use additional campaign money on additional marketing tools. With EDDM®, a candidate can easily market to a specific neighborhood or ZIP code(s) without the use of individuals names or addresses, and chooses its audience based on specific mailing routes.
SEE ALSO: Marketing Tips for Your EDDM® Postcard Campaign
EDDM® offers a better response rate than traditional mailings since there’s no need to open an envelope, and they stand out easily among other pieces of mail. Getting the most exposure and reaching potential voters is essential in running a successful campaign. At Primo Print, our talented designers can put together an effective mail piece that is sure to grab voters attention. Design tip: Use large images and include well thought out content; this can help make them hard to ignore.
SEE ALSO: We now offer Full Service EDDM®
Brochures
Printing brochures and flyers are beneficial and can be the first and last time a candidate can reach potential voters. When designing either of these, use the candidate’s picture at least once, including a short bio and information regarding previous accomplishments as well as a short, to-the-point description of political stance. A brochure offers a large canvas to include information but try to keep one idea per paragraph and use short sentences and bullets points when needed to help free up white space.
SEE ALSO: Tips on Creating an Effective Brochure
You can also include separate sections that focus on different topics, including about the candidate, issues, past experience and voting information. Keep the layout simple and clean. Make sure the colors used match the other campaign materials; stickers, flyers, yard signs, door hangers, etc.
Door Hangers
Whether you are running for governor, mayor or sheriff, custom door hangers are the perfect marketing tool for any campaign. Political door hangers can be easily distributed door-to-door by volunteers to help voters learn more about a candidate, their beliefs, and important voting information. When placed on a door knob, they are practically impossible to ignore, and residents are likely to read them.
SEE ALSO: The Benefits and Advantages of Printing Door Hangers
Similar to designing a brochure, include colors that not only grab the attention of homeowners, but are similar colors used throughout the campaign. Include images that voters can identify with, and make sure the text is easy to read and understand. We offer four different sizes and a variety of finishes, including Glossy UV and Uncoated, to make any door hanger a successful marketing tool.
Yard Signs
Our full color, single or double sided custom yard signs, made from rigid coroplast (4mm or 10mm) with available H-stake stands, are sure to grab voters’ attention. They are sturdy and weatherproof, making them a great marketing tool year round, generating exposure and support to win an election. These signs are perfect for supporters to easily place in their yard to publicly demonstrate their support. Use political yard signs to display candidate’s name, district and website. Keep in mind, cities and counties have their own rules regarding signs, including the placement of them. Need help with a custom design? Our experience graphic designers will be happy to help. Get started by completing our online form. Our signs are available in four different dimensions and offered in custom dimensions. For a custom dimension, please complete the form here.
Business Cards
Candidates often overlook the business card during their campaign. Printing business cards are ideal for those times when a candidate runs into a voter in places that they may not expect. They are small enough to carry around and hand out easily when needed. That’s what makes them so handy. Plus, individuals feel like they are receiving something personal from the candidate, rather than something that is handed out to everyone (even if that’s not always the case.)
SEE ALSO: 10 Crucial Parts to an Effective Business Card Design
The design needs be simple and easy to read. The business cards should include an email address, office phone number, and a photo of the candidate or campaign logo. We offer a wide variety of paper stock and printing options including silk laminated, Spot UV, Velvet Laminated, Matte, Inline Foil, uncoated and more. Not sure which style is best for a campaign? Request a free sample packet that features a variety of card stocks and finishes.
Political Postcards
Majority of political campaigns include postcards into their marketing strategy because they work. Postcards are cost-effective and are easy to print and hand out. Offered in a variety of sizes, they offer plenty of landscape to include a campaign logo, tagline, social media profiles, and content regarding the campaign message.
As you can see, there are plenty of products that can help promote and generate new voters for any type of campaign. If you have any questions abort a particular product, feel free to contact us here.
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Now that you have captured your reader’s attention, it’s time to create the content. The next step is to present your message and offers in detail. You’ll want to include content that brings awareness, drives sales, or boosts repeat purchases. Once you have determined the purpose of the brochure, you’ll have a better understanding how to arrange the content and ranking of their importance. One thing to remember, however, is that people like clear, concise content. Try to remove all fluff and unneeded text. The shorter and to-the-point it is, the more likely people will read the entire brochure.
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