Why Print Is Important for Your Marketing Plan

When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it […]

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Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Even with all the technology within reach of today’s consumer, print continues to be as influential as it has ever been. Did you know that recent studies show that individuals who read print increase their engagement and are able to concentration longer than reading and viewing something online? Website content is often viewed in 15 seconds or less. But, when customers have a print advertisement in their hand, it demands their full attention. This makes them fully focused on your marketing content and the message you want to get across to them.

And an added bonus… consumers still enjoy getting their hands on something tangible. Grab customers’ attention by printing brochures, Every Door Direct Mail® postcards, flyers, and business cards, all on premium quality paper, and you may just have yourself a higher ROI than you’ve ever seen before.

Here are a few more reasons why you shouldn’t overlook print in your marketing campaign:

  • Print is engaging and versatile – which makes it a perfect marketing tool.
  • Print is a great way for you and your business to show your creativity. Let your brand shine and show your customers that you look at every detail. Your business can really stand out by including print features such as Spot UV, Inline Foil, Stamped Foil and more.

Today, it’s become a lot easier to target your audience based on their needs and location. You have a better opportunity to build a stronger relationship with them when the content on your printed material is done correctly. This can be done by reaching customers through every door direct mail postcards (EDDM®), door hangers, postcards and more. Whether it’s general information, business updates, event schedules, product specials, or promotional offers, there is always a need to include print marketing to get your message across.

Print continues to be a powerful tool, and we can help you print that perfect piece. If you need help with a custom design, our experienced graphic designers will be happy to design your next print project. Please complete our online form to get started. Have more questions? Don’t hesitate to reach out to our customer support staff. They are knowledgable and ready to answer any questions you may have.

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New Products: Invitations and Announcements

At Primo Print, we are excited to introduce our latest product: invitations and announcements! Printing invitations is a great way to tell friends and family where to be and when to show up for your special event.

At Primo Print, we are excited to introduce our latest product: Invitations and Announcements! Printing invitations is a great way to tell friends and family where to be and when to show up for your special event. Custom printed invitations are often used for weddings, birthdays, baby showers, business occasions and events, holiday parties and […]

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At Primo Print, we are excited to introduce our latest product: Invitations and Announcements! Printing invitations is a great way to tell friends and family where to be and when to show up for your special event. Custom printed invitations are often used for weddings, birthdays, baby showers, business occasions and events, holiday parties and more.

Now, you can share special announcements with family and friends with our premium printed announcements. They are great for engagements, graduations, births, and address changes. Make your announcement special and share the big news!

Let us help you create a full-color custom invitation printed on our quality premium paper stock. All our invitations and announcements are offered in a variety of sizes and finishes, including Glossy UV Coated, Velvet Laminated, Silk Laminated, 14PT Natural, 14PT Uncoated and Pearl Metallic.Wedding Invitation with Spot UVNeed help with a custom graphic design? Our graphic designers will be happy to help you with your next print project. Check out some of our designs by viewing our invitations and announcement photo gallery. Please complete the online form to get started. If you have any questions regarding our invitations and announcements, please contact us by completing our contact form. Keep family and friends in the loop with custom printed invitations and announcements by Primo Print.

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Design Tips for Your Custom Yard Sign

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise.

When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate […]

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When a business needs to get the word out about a new product, service, or promotion, choosing custom yard signs can be an effective way to advertise. Building a great yard sign comes down to utilizing a number of strategies. Yard signs are extremely versatile; you can use them as political yard signs, real estate signs, birth announcement and as garage sale signs. The options are endless. At Primo Print, we offer two types of yards signs; 4mm or 10mm coroplast signs printed in full color, single or double sided.

When designing your next yard sign, keep the following tips below in mind.

Keep Your Message Short

As a rule of thumb, keep in mind that the longer your message is, the higher the chance that drivers on the road won’t finish reading it. It’s generally a good idea to keep your message down to two lines maximum. If you can’t convey what you want to say in a maximum of five words, it may be best to choose a different message or layout.

Don’t Forget to Include a Call-to-Action

You’re creating a yard sign because you want potential prospects and customers to make an action. Tell them exactly what you want them to do once they have read the sign. For example, you either might want the driver to call your business for additional information about a product or service or have them visit a website for more details.

Make Sure the Sign is Legible

This sounds obvious, but often times it can be overlooked in the design process. You might be surprised to find that 9″ letter height is too small for traffic moving at 35 MPH. If you think the lettering may be too big, it’s most likely ideal. Potential customers have a few seconds to acknowledge the sign, read it and process your message. Incorporate legible fonts and make them bold to stand out. Helvetica is one font we recommend.Political Yard Sign Printed by Primo PrintIn the design process, character spacing is also important. Keep away from adding too many colors as they can conflict with each other.  Selecting a dark lettering on a light background is typically a good match.

Including Arrows May be Beneficial

If you’re advertising a place and it happens to be nearby, it’s recommended to include arrows to direct the drivers. Drivers are already accustomed to arrows on the road, and they will have a much easier time of finding your location with a simple arrow than a trying to read a complex address.

At Primo Print, we offer two types of full color yard signs: 4mm coroplast and 10mm coroplast. These signs are waterproof, weather proof and resistant to stains and most chemicals. For more information, please contact us with any questions or visit our FAQ section. If you need help designing your yard sign, fill out our graphic design form, and one of our designers will contact you.

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Let Primo Print Help You Promote Your Political Campaign

It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal, and you’re going to need to promote yourself to beat your competition! It is a basic marketing principle that it takes approximately seven different touches […]

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So you’re ready to achieve your dream to get elected, be a leader and make a major contribution to your community. However, you have opponents aiming for the same goal, and you’re going to need to promote yourself to beat your competition! It is a basic marketing principle that it takes approximately seven different touches of your brand to generate a sales lead. Fortunately, we have all of your political campaign printing needs to run an effective political campaign.

Political Yard Signs

Yard signs allow you to get your name and message out clearly in your local area. These signs are generally placed in public areas and can be distributed easily to supporters and volunteers to display in their front yard. We offer full color, single or double sided 4mm and 10mm coroplast political yard signs.

Door Hanger

Bring your campaign message to voters front doors with full color door hangers. They are one of the strongest recommendations for marketing a campaign. Campaign door hangers are an excellent promotional tool, as your campaign cannot be ignored or unseen. It is a great opportunity to promote you and your campaign slogan to potential voters. Choose from Glossy UV Coated, 100LB Gloss Cover, 100LB Gloss Book and Uncoated, with a variety of sizes and printing options.Political Door Hanger Printing by Primo Print

 

Business Cards

When running a campaign, you’ll be going into meetings and greeting your supporters at numerous events, and premium business cards designed specifically for your political campaign will help show how committed you are to entering the political world. Select from a variety of printing options and finishes to create your custom business card.

Select from our styles and finishes, including Silk Laminated, Velvet Laminated, Matte, Spot UV, Glossy UV, and more. Our graphic designers will be happy to assist you in creating your campaign business card. Contact one of our experience graphic designers by completing the online form to get started on your campaign project.Political Business Cards Printed by Primo Print

Postcards

Postcards are a marketing staple of many political campaigns because they are effective!  Political postcards are powerful tools for promoting your campaign message and upcoming campaign events. Make an immediate impact and spread your message effectively with printed postcards. Select from a variety of sizes, finishes, (Spot UV, Matte, 22PT Gloss Laminated etc.) and quantities.

 

Every Door Direct Mail®

Another option you may be interested in would be including an every door direct mail® postcard campaign. They are cost effective and can help any political campaign easily reach potential voters. EDDM® is a program that is offered by the USPS®. Its design is ideal for reaching every home and address on a specific route or reach an entire area by choosing a zip code.

No matter the size of the district, incorporating an EDDM® marketing campaign ensures the political name and position is in front of the voters leading up to election day. Every Door Direct ® allows you to include much more information, such as details on your goals and your aspirations. Get started with Every Door Direct Mail® postcard.Political EDDM Postcards Printed by Primo Print

We now offer Full Service EDDM® – Learn more about it by watching the tutorial.

Roll Label Stickers

Have your voters show their support with full color roll stickers. Political stickers have a tendency to stick around for a long period of time. They are excellent to hand out at your events and at your local businesses.

We also offer crack-n-peel stickers and bumper stickers. These stickers can be exposed to thousands of voters. Make sure you print plenty of stickers to promote your campaign and distribute them everywhere. They are affordable, so you can print them early and start handing them out ahead of your competition.Political Stickers by Primo Print

 

Brochures and Flyers

Who are you and what is your campaign about? Not only is a brochure an additional touch, but it is also a great opportunity for you to drive home your campaign message to voters. Brochures are great for events and especially beneficial for meetings.

Flyers make it easy for you to distribute your political platform and message to potential voters. For your upcoming campaign events, handing out flyers can boost your drawing power and give you an opportunity to express your campaign or event artistically.

Get your message directly to target voters and rally your supporters with custom printed campaign materials. Request a free sample packet of our political products or contact us with any questions by completing our online form. Need help with designing your political campaign materials? Contact one of our graphic designers and get started on a custom design for your next print project.

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