Blog

A few weeks ago, a new customer came to us in need of a logo. She was starting a Medispa and had an idea to use a peacock as her visual. She even had a drawing of the bird that she though we could use as starting point or reference. The peacock was to make the shape of an “S,” and she wanted to include two birds facing each other, almost making a heart in the center.

The drawing she provided was very detailed. We needed to simplify it in order to allow it to produce well at a small size. It also needed to be shaped a little differently so that if formed an “S”. As our graphic designer started on the outline of the design, they wanted to get her feedback – to make sure the design was going in the right direction. The client liked the start of the bird, but thought that the neck needed to be curved more and that the “S” shape would be more defined.

Once the outline was adjusted and approved, it was time to add some color. We sampled a few different color pallets, but found a beautiful photo of a Peacock feather. This would make the perfect palette.

Finding the right font was challenging. We needed to find one that was simple and clean, so it didn’t take away from the bird design, but also allowed the logo to feel fluid and soft. After playing around with different fonts, we decided on Alright Sans Light & Dancing Script.

Alright Sans Light is a contemporary font. It offers a friendly tone and is described as clean and warm. This font works well across different types of print media and can be reduced in size and can still be clear to read.

Dancing Script is described as a casual script. The letters seem to change in size slightly and bounce. This is a popular font for designs that are informal, friendly and offer an informal look.

The customer was very happy with the end result. The logo will be used on their website, business cards & other printed material such as flyers, notepads and more.

For more information on how we can help you with a logo design and custom business card, please fill out the design form, and one of our designers will contact you shortly!

Close –

Inline foil (also known as Cold Foil) is a simple and affordable way to make your prints stand out from the crowd. With Inline Foil, you can turn a wide range of CMYK colors into multi-colored foils.  Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an array of foil colors.

You have the option to select from unlimited colors. Below are some recent print projects that include this printing option.

Interested in this product, get started by selecting Inline Foil Postcard

Also known as cold foil, by selecting an Inline Foil Business Card, it provides you with limitless colors of foil.

By selecting an Inline Foil Greeting Card, you can easily make your design glisten with a touch of colorful foil!

Having an Inline Foil Hang Tag is great to capture the attention of potential customers. Not only do hang tags allow you to include product details and information, the foil will make your design glisten and stand out among your competitors.

This is an example of a 16PT Inline Foil Postcard, offering unlimited metallic CMYK colors with your choice of finish.

Inline Foil Business Card – choose selected areas of the card design and include inline foil.

We offer a wide selection of print materials withe the option of including Inline Foil. Below are our current products that Inline Foil can be applied to.

• Business Cards
• Postcards
• Greeting Cards
• Hang Tags
• Posters
• Stickers
• Trading Cards

Keep in mind, Inline Foil is different from Stamped Foil. After printing, the product can be stamped with your choice of foil color on one or both sides of the card. Stamped Foil colors include silver, red, pink, hot pink, black, blue, green, gold and copper. Need a custom design? Our graphic designers will be happy to help design your next print project.

Close –

Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing postcards. Postcard marketing takes advantage of its simplicity and easy-to-read message. Below are some reasons why you should use postcards to market your business.

Grab Their Attention Immediately

Using bold colors and legible and large fonts can help grab the recipient’s attention immediately, allowing you to deliver your message to a wider audience. Including a large and attractive single photograph can also grab their attention and can address their need for your services or products. A good image can stir emotions quickly. While the picture gets their attention, your brief message explains all they need to know about why they should contact you.

The Messages Gets Read

One of the reasons postcards work so well is because people understand your message and see it immediately. There is no need to open an envelope or have to flip through several pages find your message. It is all right there in front of them – instantly – and they can read it quickly.

Include Coupons to Increase Sales

Postcards are large enough, allowing you to include a special coupon in the design that will help get the recipients moving on your offer. Their size enables your customers to place your postcard or coupon someplace where they can see it often or on the refrigerator. Read more advantages of using postcards from a previous blog.

Test Your Market

Because of the low cost, postcards can be used to test new products, test a new area for responses, or even to test a new price range on a new or upgraded product. If you track the results of each campaign, you can seek to improve it each time, making your campaigns even more effective.

You can also add value to your postcard by putting something of value on it that will cause your customers to want to keep it. This enables your business to be seen over and over again for months and possibly even for years.

Close –

It’s November, and that means the Holiday season is upon us! When Thanksgiving is on the horizon, for many businesses, this means it’s time to send out greeting cards to potential customers, suppliers, clients, and even employees.

Holiday cards generally have two purposes: staying in touch with former, existing or potential customers or as a thank you to the individuals at companies you have an ongoing relationship with.

You’ll want to make sure that your card offers a personal touch. This can easily be done by signing each card individually, and including a short personal message, or mentioning something specific to the recipient. If you’re going to be sending out thousands of cards, you can always include your signature in the card’s design. By including a signature, it definitely adds a personal touch.

When thinking about sending Holiday cards, the recipient should receive the card before the end of the year. It’s best to have them sent out no later than the second week in December. During this month, businesses often close early for the holidays, and you’ll want to make sure they receive the card before they all leave for the holidays.

The postal service is extremely busy this time of year, so make sure you leave plenty of time for delivery.

• This is an example of a postcard used as a holiday card.

Our postcards are a popular choice and can be sent with out without an envelope. Sending it without will allow you to save on postage.

If you need help with creating a custom design, you can contact one of our graphic designers by completing our online form here. One of our graphic designers will be happy to help you with a custom design.

Author: Steven Wendt

Close –