How to Choose the Right Graphic Designer

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

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When owning a business, there are certain things you’ll need such as a logo. Depending on your business, you may also need additional printed materials including business cards, brochures and flyers, letterhead, postcards and more.

You basically have one of two options. You can either pull out your computer and put something together yourself, or you can hire a trained professional graphic designer to design a custom logo that truly defines who you and what you can offer. We currently offer custom business card designs starting at $50. Get started here.

Many graphic designers have spent years working with businesses and have learned how to use a creative approach that allows them to speak to their current and potential customers. Graphic designers can create a piece that is visually appealing and allows a business to proudly display their brand everywhere the business goes.

When researching your designer, there are a few things to look at.

  • First, view their portfolio. Every designer should have a website or some sort of digital portfolio available that you can browse through and get an idea of their style. Look through each piece carefully. If you don’t care for the work on their site, you probably won’t care for the work they create for you. View some of our custom designs here.
  • With the digital world we live in, don’t be afraid to look outside your neighborhood. There are thousands of amazing graphic designers all over the country. And through email and/or phone calls, you can easily work with a designer in another time zone.
  • Look for recommendations. Ask other business owners who designs their pieces. If you see a business with an amazing logo, they probably can recommend the designer that created it. Read some of our print reviews.
  • Pay attention to price. As the saying goes, “you get what you pay for.” If a logo design cost seems cheap, it probably will look that way too. Graphic designers usually charge between $50-$125 per hour. That may seem expensive, but think of this as an investment into your business. Not only is it tax deductible, but an amazing logo and business card is going to stay with your business forever. Postcards, brochures, etc. may need to change depending on your message, but once you have an initial design, it’s easy for a designer to pick up the design and alter it slightly to fit the new message. It’s much faster than creating a design from scratch, and it also helps brand your business by tying everything together. At Primo Print, we offer graphic design services, and we keep the files to help with the quick edits and changes.
  • Learn up-front what you get for your money. A good designer should have an outline as to what they will provide you when creating your design. For example, $250 for a logo may include 4 initial logo concepts, 3 rounds of revisions and the final logo provided in 4 different file types that you can use however you need. Also, make sure your design is one-of-a-kind and that the designer will not use the design again in the future for another company.

Once you have chosen your designer, it’s important that you think about what you are looking for. Designers are creative ,and they can usually come up with beautiful work with little direction. But if you have something specific in mind, make sure you express it to the designer upfront. There’s nothing worse than having a designer spend hours creating a logo he or she thinks is perfect, and then the client coming back later and telling the designer there’s something specific they want as the design.

 

Each designer will have their own process, so read their emails carefully and make sure you answer each of their questions to the best of your ability. Sometimes it’s best to to give more information than what you think is relevant, but make sure you keep it focussed and to the point.

Custom Postcard Design

 

For a logo design, here are a few things to prepare for your designer:

  • What is the name of your business?
  • Is there a special meaning behind the name?
  • Why did you name it this?
  • What is the main purpose of the company?
  • What do you make, sell, or provide?
  • Do you have any specific images in mind?
  • Any specific colors you’d like to see used?

Are there any logos or artwork that you like or would like the designer to reference? Feel free to list links. You obviously don’t want to copy a design, but if there are logos that you like the look of, the visual reference helps. Feel free to create a Pinterest board and share it with the designer. Any other information you feel is important may be helpful in the design process.

If you are have a designer create a postcard, business card, brochure, etc., make sure you put together all of your text and photos before you give them the job. It is really helpful to have all the pieces before you start laying the project out. Additionally, if you can provide text that is as close to 100% complete as possible, that helps the designer too. Also, the more pieces you provide in the beginning, the less time you will be charged in the end.

Working with a designer should be fun and shouldn’t be a stressful process. With as many designers as there are out there, I’m sure you will be able to find one that you feel comfortable with and who will feel like they are a part of your team. Let us help you with your next print project. Contact us, and we’ll be happy to answer any questions.

Additional graphic design blogs provided by Primo Print.

Design Feature: Newport Asia

Design Spotlight: How We Created Essent Medispa Logo

Design Feature: Guardian Solutions

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Now Sure Which Option to Select? Request a Free Sample Packet

We understand that it can be difficult to decide on which printing option works best for you and your business. By requesting a free sample packet, you’ll be able to see and feel our high quality products printed on multiple paper stocks.

We understand that it can be difficult to decide which printing option works best for you and your business. By requesting a free sample packet, you’ll be able to see and feel our high quality products printed on multiple paper stocks. We offer a large selection of finishes, sizes and printing options for our products, including […]

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We understand that it can be difficult to decide which printing option works best for you and your business. By requesting a free sample packet, you’ll be able to see and feel our high quality products printed on multiple paper stocks.

We offer a large selection of finishes, sizes and printing options for our products, including business cards postcards, brochures and flyers, and more.

To better understand some of our printing options and features that are available, we’ll be happy to send you a sample packet. View some of our sample products we’ll be sending you.

Sometimes having a business card with different options can help answer a question such as: What’s the difference in texture for silk laminated vs. velvet laminated? What does stamped foil and inline foil look like? By requesting a Primo Print sample packet, you’ll be able to feel and see the difference up close.

We continue to add new products and printing options; feel free contact us and speak to one of our representatives for further information about a particular product or printing option.

Not sure where to start with a custom design? We can help! Contact one of our graphic designers by completing the online form, and they will be happy to help.  Take a look at some of our designs by visiting our photo gallery.

Inline Foil Postcard Sample by Primo Print

Green Foil Business Card Sample by Primo Print

100LB Gloss Cover AQ

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Include Stamped Foil to Your Business Card Design

First impression can be important for you and your business brand! Why not take your card to the next level by including stamped foil? Stamped foil gives your cards a shiny and incredible look to the areas selected to receive the metallic foil.

Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impressions can be important for you and your business brand! Why not take your card to the next level by including Stamped Foil? Stamped Foil gives your cards a shiny and incredible look to […]

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Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impressions can be important for you and your business brand! Why not take your card to the next level by including Stamped Foil? Stamped Foil gives your cards a shiny and incredible look to the areas selected to receive the Metallic Foil. Stamped Foil colors include; gold, silver, copper, pink, hot pink, black, blue, green and red.

First impression can be important for you and your business brand! Why not take your business card to the next level by including stamped foil? We take a look as some examples of including stamped foil and business cards.

Business Card with Silver Stamped Foil

Why not take your business card to the next level by including stamped foil? You can select from copper, pink, red, green, black, blue and of course silver and gold. Traditionally, most people think of either gold or silver when considering stamped foil. But with our eight, unique color choices, you can keep your branding colors and make your foiled card unique. Choose from copper, pink, hot pink (NEW), red, green, black, blue and of course silver and gold. One thing to keep in mind though is that each card ordered can only have one color of foil. For example, we are unable to print a foil stamp job with copper foil on the front and blue foil on the back.

Enhance your foil stamped card even more by adding spot UV.

SEE ALSO: Mask File Setup Tutorial

We understand designing a business card can be a very personal and important decision. We are here to help. If you have any questions about stamped foil, please contact us; our customer service representatives will be happy to help. Are you wanting to include more than one foil color? Try printing inline foil business cards. Keep in mind, with stamped foil, only one color may be applied to either one or two sides of the card. Take a look at some of our printed products with stamped foil by viewing our photo gallery.

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Why Print Is Important for Your Marketing Plan

When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it […]

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Online presence continues to be an important element for small businesses. And while that platform continues to grow, it’s important to not forget about the benefits of all things print. When it comes to establishing the prefect marketing plan, it’s important to incorporate the right balance of print and online media. By doing so, it not only can help maximize the reach and exposure of your business, but it can also increase ROI for all marketing dollars spent.

Even with all the technology within reach of today’s consumer, print continues to be as influential as it has ever been. Did you know that recent studies show that individuals who read print increase their engagement and are able to concentration longer than reading and viewing something online? Website content is often viewed in 15 seconds or less. But, when customers have a print advertisement in their hand, it demands their full attention. This makes them fully focused on your marketing content and the message you want to get across to them.

And an added bonus… consumers still enjoy getting their hands on something tangible. Grab customers’ attention by printing brochures, Every Door Direct Mail® postcards, flyers, and business cards, all on premium quality paper, and you may just have yourself a higher ROI than you’ve ever seen before.

Here are a few more reasons why you shouldn’t overlook print in your marketing campaign:

  • Print is engaging and versatile – which makes it a perfect marketing tool.
  • Print is a great way for you and your business to show your creativity. Let your brand shine and show your customers that you look at every detail. Your business can really stand out by including print features such as Spot UV, Inline Foil, Stamped Foil and more.

Today, it’s become a lot easier to target your audience based on their needs and location. You have a better opportunity to build a stronger relationship with them when the content on your printed material is done correctly. This can be done by reaching customers through every door direct mail postcards (EDDM®), door hangers, postcards and more. Whether it’s general information, business updates, event schedules, product specials, or promotional offers, there is always a need to include print marketing to get your message across.

Print continues to be a powerful tool, and we can help you print that perfect piece. If you need help with a custom design, our experienced graphic designers will be happy to design your next print project. Please complete our online form to get started. Have more questions? Don’t hesitate to reach out to our customer support staff. They are knowledgable and ready to answer any questions you may have.

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