Political Printing: Ways to Market Your Campaign

When it comes to marketing a political campaign, Primo Print offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.

When it comes to marketing a political campaign, Primo Print offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.

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When it comes to marketing a political campaign, Primo Print offers a large selection of printed products to help make any campaign a successful campaign. Pass along your message quickly and easily with these common campaign printing products.

EDDM® Postcards

Including Every Door Direct Mail® postcards into a political campaign can be beneficial and cost-effective. It’s cost-effective, because there’s no need to purchase a mailing list and no postage permit required, making room to use additional campaign money on additional marketing tools. With EDDM®, a candidate can easily market to a specific neighborhood or ZIP code(s) without the use of individuals names or addresses, and chooses its audience based on specific mailing routes.

SEE ALSO: Marketing Tips for Your EDDM® Postcard Campaign

EDDM® offers a better response rate than traditional mailings since there’s no need to open an envelope, and they stand out easily among other pieces of mail. Getting the most exposure and reaching potential voters is essential in running a successful campaign.  At Primo Print, our talented designers can put together an effective mail piece that is sure to grab voters attention. Design tip: Use large images and include well thought out content; this can help make them hard to ignore.

Political EDDM Postcards Printed by Primo Print

SEE ALSO: We now offer Full Service EDDM®

Brochures

Printing brochures and flyers are beneficial and can be the first and last time a candidate can reach potential voters. When designing either of these, use the candidate’s picture at least once, including a short bio and information regarding previous accomplishments as well as a short, to-the-point description of political stance. A brochure offers a large canvas to include information but try to keep one idea per paragraph and use short sentences and bullets points when needed to help free up white space.

SEE ALSO: Tips on Creating an Effective Brochure

You can also include separate sections that focus on different topics, including about the candidate, issues, past experience and voting information. Keep the layout simple and clean. Make sure the colors used match the other campaign materials; stickers, flyers, yard signs, door hangers, etc.

Political Brochures Printed by Primo Print

Door Hangers

Whether you are running for governor, mayor or sheriff, custom door hangers are the perfect marketing tool for any campaign. Political door hangers can be easily distributed door-to-door by volunteers to help voters learn more about a candidate, their beliefs, and important voting information. When placed on a door knob, they are practically impossible to ignore, and residents are likely to read them.

SEE ALSO: The Benefits and Advantages of Printing Door Hangers

Similar to designing a brochure, include colors that not only grab the attention of homeowners, but are similar colors used throughout the campaign. Include images that voters can identify with, and make sure the text is easy to read and understand. We  offer four different sizes and a variety of finishes, including Glossy UV and Uncoated, to make any door hanger a successful marketing tool.

Political Door Hanger Printing by Primo Print

Yard Signs

Our full color, single or double sided custom yard signs, made from rigid coroplast (4mm or 10mm) with available H-stake stands, are sure to grab voters’ attention. They are sturdy and weatherproof, making them a great marketing tool year round, generating exposure and support to win an election. These signs are perfect for supporters to easily place in their yard to publicly demonstrate their support. Use political yard signs to display candidate’s name, district and website. Keep in mind, cities and counties have their own rules regarding signs, including the placement of them. Need help with a custom design? Our experience graphic designers will be happy to help. Get started by completing our online form. Our signs are available in four different dimensions and offered in custom dimensions. For a custom dimension, please complete the form here.

Business Cards

Candidates often overlook the business card during their campaign. Printing business cards are ideal for those times when a candidate runs into a voter in places that they may not expect. They are small enough to carry around and hand out easily when needed. That’s what makes them so handy. Plus, individuals feel like they are receiving something personal from the candidate, rather than something that is handed out to everyone (even if that’s not always the case.)

SEE ALSO: 10 Crucial Parts to an Effective Business Card Design

The design needs be simple and easy to read. The business cards should include an email address, office phone number, and a photo of the candidate or campaign logo. We offer a wide variety of paper stock and printing options including silk laminated, Spot UV, Velvet Laminated, Matte, Inline Foil, uncoated and more. Not sure which style is best for a campaign? Request a free sample packet that features a variety of card stocks and finishes.

Political Business Cards Printed by Primo Print

Political Postcards

Majority of political campaigns include postcards into their marketing strategy because they work. Postcards are cost-effective and are easy to print and hand out. Offered in a variety of sizes, they offer plenty of landscape to include a campaign logo, tagline, social media profiles, and content regarding the campaign message.

As you can see, there are plenty of products that can help promote and generate new voters for any type of campaign. If you have any questions abort a particular product, feel free to contact us here.

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Tips on Creating an Effective Brochure

Brochures are great for discussing and displaying what your business or organization has to offer. So, it’s important to make sure you create the brochure appropriately, making it a dynamic marketing tool for any business.

Brochures are great for discussing and displaying what your business or organization has to offer. So, it’s important to make sure you create the brochure appropriately, making it a dynamic marketing tool for any business. We’ve include some helpful tips below, from selecting the right size to the appropriate content, to make your brochure a […]

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Brochures are great for discussing and displaying what your business or organization has to offer. So, it’s important to make sure you create the brochure appropriately, making it a dynamic marketing tool for any business. We’ve include some helpful tips below, from selecting the right size to the appropriate content, to make your brochure a success.

Creative Design

The design can attract potential customers and is considered very important. A poorly designed brochure can turn off the readers and possibly make your business look unprofessional. It’s best to keep the design clear and simple.

You’ll want to make sure the images and content are easy to read and most importantly, able to be understood easily. Including colorful graphs or statistics can be helpful, but make sure the consumer can easily understand the message you want to convey. A confused consumer can result in a lost sale. If you’re having a problem coming up with a design or have no idea where to start, our graphic designers will be happy to assist.

SEE ALSO: Primo Print Offers Graphic Design Services

The Cover

Selecting the image and design for the cover is important. Similar to a thesis statement, your goal is to grab the reader’s attention and have them continue to read the brochure. Without a good looking cover, the brochure can be overlooked. The brochure cover should create an emotional connection, from curiosity to excitement. Be creative, so it will make people want to continue reading.

SEE ALSO: Useful Tips for Your Next Trade Show

The Content

Print Brochures with Primo PrintNow that you have captured your reader’s attention, it’s time to create the content. The next step is to present your message and offers in detail. You’ll want to include content that brings awareness, drives sales, or boosts repeat purchases. Once you have determined the purpose of the brochure, you’ll have a better understanding how to arrange the content and ranking of their importance. One thing to remember, however, is that people like clear, concise content. Try to remove all fluff and unneeded text. The shorter and to-the-point it is, the more likely people will read the entire brochure.

Folding Options and Size

A popular layout that’s chosen most often is the basic tri-fold. It is most commonly included in a marketing campaign, and it is great for showcasing a business, promoting a brand, or highlighting products and services effectively. Depending on the use, there are other folding options and sizes to select from, including the half fold, z-fold, roll fold, and more. For more details about each folding option, check out the different folding options we offer.

Brochure Folding Options Available

The size should be long enough to cover the subject, but short enough to make the brochure interesting. The more products and services your business offers, the brochure size tends be larger to accommodate the information. Keep in mind, if your business offers thousands of products or services, that doesn’t mean you need to try and include all of them. You can always send readers to your website for more details or to share information on topics not covered in the brochure. View our brochure photo gallery.

Paper Stock

Once printed, brochures have a tendency to have a longer-shelf life than other marketing materials, so the paper stock you choose is very important. Often times, this can be overlooked. Selecting the overall thickness of the paper stock and choosing the coating can play in an important role. Selecting a glossy paper can give it a more appealing look, and using a thick paper can make it look more professional.

We offer different types of paper thickness (100LB, 70LB and 80LB) and coatings such as aqueous, satin, glossy uv and no coating. Depending on your message and target market, the paper stock can play an important role in the design. We’ve written a previous blog that may be helpful on choosing the right paper stock.

SEE ALSO: Which is Best for You: Coated or Uncoated Card Stock

As you can see, there are a lot of options and variables that can impact the brochure. But when designed properly, your brochure can really take you places.

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Ultra Thick Business Cards: The ModCard

It’s easy to get noticed with The ModCard, a 32PT thick paper stock, our thickest stock option available at a fraction of our competitors.

Business cards and postcards continue to be great marketing tools for you and your business. These small but effective tools are great for establishing your brand. It’s important to stand out among your competitors, and having a premium business card and a well designed postcard can help.

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Business cards and postcards continue to be great marketing tools for you and your business. These small but effective tools are great for establishing your brand. It’s important to stand out among your competitors, and having a premium business card and a well designed postcard can help.

It’s easy to get noticed with The ModCard, a 32PT thick paper stock,  our thickest stock option available at a fraction of our competitors. The image below breaks down price comparison with a competitor. The ModCard is available in business cards and postcards.

What makes The ModCard different from others? It contains three layers of premium uncoated card stock that are glued together making them a thickness of 32PT. Besides being super thick, what makes this paper stock truly unique is the black center stock that offers a one-of-kind edge like no other! Below you can see the distinct edge, which makes these cards stand out!

Below demonstrates the thickness compared to our 16PT matte business card and our 22PT gloss laminated business card.

The ModCard Thickenss

The 32PT Thick ModCard by Primo Print

modcard-adamWe offer The ModCard sample packet, delivered right to your doorstep. There is no need to question the thickness when you can have them in your hands. Complete our form, and you’ll have a collection of some amazing ModCard samples. Need help with a custom design? We’ve got you covered; get started here.

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Useful Advertising Tools: Custom Hang Tags

Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand, as well as educate your customer. Hang tags are great for jewelry, clothing, party favors, gifts, gift baskets, specialty jars and more.

Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Hang tags are great for jewelry, clothing, party favors, gifts, gift baskets, specialty jars and more. Every tag should have basic attributes to be effective.

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Don’t overlook small ways to advertise your business on a budget. Create custom hang tags for your merchandise to market your brand as well as educate your customer. Hang tags are great for jewelry, clothing, party favors, gifts, gift baskets, specialty jars and more. Every tag should have basic attributes to be effective.

Logo or Brand Name

To brand your business, you need to have your custom logo on everything you sell. Include your tagline, as well, if you have one. This is what customers are going to remember the most when in need of your certain products. Share information you’re proud of, such as your business is more eco-friendly or raises money for a certain cause, making sure to state that in your tagline.

Contact Information

This includes a street address, phone number, email, and website address. This is important so customers can easily reach you without having to go search. Also, try include business social media links, where they can connect with you online.

Research shows that 46% of customers use social media when making a purchase. Additionally, three out of five businesses say they have gained new customers by using social media. Including social media not only can increase sales and awareness, they also makes it easier for consumers to find out more about your company, at their leisure.

Product Info

Along with basic information, such as ingredient lists, price or care instructions, include what makes your product stand out from the rest of the competition. Are you using a family trade secret passed down from generation to generation? Are your products printed locally? Eco-friendly? This is the place to state what makes your merchandise or product special which can help help customers make their purchasing decision.

Print Hang Tags with Primo Print

QR Code

When designing your hang tag, you have the option of including a QR code that allows customers to easily scan with their smartphones. This can contain a wealth of additional information about your business and products that you might not be able to fit on the tag. Remember, you need to leave enough space (at least 1/8”) to cut a hole at the top of your tag to attach it to your product. All our hang tags come standard with a 1/8” drill hole: 0.125.

When it comes to designing your custom hang tags, it all depends on your brand needs’s budget. The degree of colors, type of paper, and amount of tags you need are just a few things to look into before printing. Hang tags are often available in different sizes snd printing options including, Matte, Full UV, Spot UV, Silk and Inline Foil printed on either 16PT or 18PT premium card stock. Depending on your needs, hang tags allow you to print on one or both sides.

Hang tags make it easier to inventory your products as well as advertise your company. Create hang tags that are as useful and can catch the eye of new customers. If you need help with a custom design, we’ll be happy to help. Have questions? Please contact us by completing our online form.

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