At Primoprint, we are excited to announce full service EDDM®, reaching customers is now easier than ever. With full service EDDM®, you’ll be able to target potential customers from the convince of your computer. Below, we have included tips on how to grow your business while using this powerful and effective marketing tool.

Reach New Customers

EDDM® is an effective marketing tool that allows any size business (large or small) reach new and potential customers. With our premium-quality, oversized postcards will help you and your business make an impression on possible customers and saturate the local market. Just select a mailing route or zip code you would like to target. You can do all this at the comfort of your computer. It’s easy to put your business in front of the people who matter most. Get started with EDDM® today!

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

Businesses that often use every door direct mail include:

• Realtor
• Real Estate Agent
• Pizza Delivery
• Restaurants
• Dry Cleaners
• Hair Salons
• Boutiques
• Dentists and more!

Increase Revenue and Sales

This is a common goal for any business owner. By using Every Door Direct Mail®, it’s easy to reach out to your existing customers and reach new customer with promotions, deals and information that will generate ROI.

SEE ALSO: Marketing Tips for Your EDDM® Postcard Campaign

Business Grand Opening or Re-Location

When conducting a Grand Opening, the common goal is to generate as much for traffic and awareness as possible. The more people that know about your business, the more traffic and potential revenue. Additionally, It’s great for business that are relocating. Keep your existing customers in the loop.

Announce New Services and Products

A great way to ensure that your customers stay with your business can be done by continuously introducing new services and products that they are interested it. Allow yourself to reach out to your customers and find out what products or services they may be interested in. It’s a great way to generate buzz and an effort to differentiate your business from competitors.

SEE ALSO: Is Every Door Direct Mail® the Right Marketing Campaign for Your Business?

Promote Special Events or Promotions

Are you searching for a way to promote a fundraiser or a special event? EDDM® postcards enables you to reach local cliental and a simple way to promote an event or special offer. Keep the message short and to the point. This can also help build your brand and allow your business to be a household name in the community.

The above suggestions are helpful when you are wanting your business to connect with your local customers. Not only can Every Door Direct Mail® increase sales, they can help improve lead generation, sales and ultimately the success of your business.

Questions or concerns about EDDM®? Please contact one of our customer service representative; they will be happy to assist you.

Are you looking to create a custom design for your EDDM® postcard? We’ve got you covered. Click here to complete our graphic design form, and one of our in-house designers will be in touch with you soon.
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Rack cards are considered a great marketing tool that are often used in commercial advertising. They’re typically 4” x 9” in size and are often handed out in restaurants, bars, hotels, convenience stores and other high foot traffic areas.

The Benefits of Using Rack Cards

There are a number of ways you can benefit from printing rack cards. They are similar to some of our business cards because of their shape. However, you can include more information on them about your business, product, service, or event. You can also add images, which can help make it easier for you to get the message across quickly.

They’re perfect for educating potential and current customers. They can address all of the key information that they need to know about your business. Additionally, they can also tell potential customers how they will benefit from choosing your business.

Marketing continues to be necessary for a business of any size to be successful. However, there are certain forms of marketing that can be somewhat costly. Fortunately, printing custom rack cards can save money while performing a marketing campaign. Not only are they a relatively inexpensive way to advertise, but the return on investment can be high.

SEE ALSO: Helpful Tips on How to Market Your Business with Postcards

Design Tips

In order for you to get the most out of your custom-printed rack card, you’ll need to have them designed properly. Customers love items that are eye-catching, so it’s important to include high-resolution photos along with bright “happy” colors. Include your business logo and an image that relate to your business, product, service or event.

Take a look around and see what other businesses around the area are doing. This can help you get ideas of what customers are interested in.

A common size of rack cards measures 4” x 9”, which seems like a lot of space to work with, so be carful with the content as you don’t want it to be difficult for consumers to understand the message. Make the most of the space by highlighting the benefits and features of your business. This is the information that will attract customers.

If possible, look into incorporating a CTA (call-to-action). This can help customers determine what their next move should be. You’ll be eliminating the guessing game. The CTA can be as simple as a discount code or a reminder about an upcoming event.

You should keep your audience in mind when you are having them designed. Your rack cards may be placed along other cards from different establishments. If yours speaks to a certain group, then they will be more likely to pick one up. They should have one specific message and goal.

How They Can Be Used

There are a variety of ways that you can use rack cards. For example, you can pass them out while you’re at a business expo, large venues concerts and more.You might not have a lot of time to discuss business information to potential customers, which is why the rack card is such a successful education tool.

At Primo Print, we offer a variety of printing options for rack cards. We understand creating a custom design can be challenging. Our graphic designers will be happy to help. Get started by completing our online graphic design form.
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More people are using outdoor feather flags and teardrop flags to draw attention to their event or business. There are many benefits from using them and we’ve listed a few of those benefits below.

Flags Can Speak Volumes

Both teardrop and feather flag have the ability to grab the customer’s attention quickly. Whether using them for indoor or outdoor, they are offered in a variety of sizes and will get your business or event noticed. There are a few options for hardware. For our indoor flags, you have the option to add a cross base with a pole. For the flags that are used for outdoor, your options include a pole and a ground stake.

Easy To Transport

There are a variety of marketing tools such as banners, but they can be difficult to transport and take up a lot of space. However, that is not true with teardrop flags and feather flags. One of the many great things about custom flags is that they are relatively easy to transport because of their size and weight.

This will benefit anyone, but it’s ideal for those who frequently attend events where they promote a product, business or service. If purchasing additional hardware, it will be included in a convenient carry case.

Easy To Set Up and Take Down

Flags are probably one of the easiest types of marketing tools to set up and take down. The only thing that you will have to do is set up the stands and add the flags. Your flags will then be ready to promote your business and start bringing in new clients or promote a special event.

Affordable

When you compare the options for other event banners, feather flags and teardrop flags are more affordable, starting at just $38. (This doesn’t include hardware). They are printed on one side of a durable 3 oz Polyester fabric.

SEE ALSO: Unique Benefits of Using Custom Flags

Use To Promote Businesses And Events

Custom flags are very versatile. They can be used by many businesses, including restaurants, boutiques and car dealerships. They can also be used to welcome clients, advertise sales and many other purposes including at trade shows. Furthermore, you can use flags at different types of events. You can take the flags to tournaments, weddings, flea markets, concerts, outline booth spaces and many other places. The possibilities are endless.

Those are just a few of the many benefits that can be reaped from using flags. They are a worthwhile investment that can help take your business to the next level. If you have any questions about our custom flags, please contact us and we’ll be happy to help. Looking for a custom design? Our in-house graphic designers will be happy to assist you. Complete our graphic design form to get started.
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A sell sheet is an effective solution that benefits business executives during sales presentations. If you want to share information about a product or service in a highly efficient way, you’ll need to learn how to create a proper sell sheet.

Important Information

Brochures and sell sheets have similar elements that help marketers successfully represent a company. This is why most people use both printouts at local conventions in order to attract new customers. A sell sheet, however, has one unique design element that’s very noticeable. When the sheet is printed, it allows marketers who need to share a lot of detailed information about a product or service. You can select from a variety of sell sheet sizes and printing option that’s best for you and your business.

Design Considerations

A professional sell sheet must contain information that will make your business stand out. During the design process, you’ll need to include:

• Product or Service Details
• Business Logo
• Unique Title
• Short Paragraph or Description
• High-Resolution Photos

SEE ALSO: Helpful Tips on How to Design Effective Sell Sheets

If you’re going to put a list of benefits on the sell sheet, you can increase customer satisfaction by including a charts that back up the data. Also, try to incorporate a CTA – call-to-action and your contact information. You can find other useful information to include by viewing Why Print is Important for Your Marketing Plan.

Design a Professional Sell Sheet

Most of the information should cover different specifications and product descriptions. If possible, you may want to use a section on the sheet for competitive purposes. To complete this task, simply place comparative data on each sell sheet that explains why your product has an edge over the competition as this can be beneficial.

The area where you place your product photo is very important; potential customers will have a tough time navigating the sheet if the image is printed in an improper spot. Also, some customers won’t be able to focus on the data if the sheet is cluttered with images and unnecessary data. This is why you should only include one compact image or several small photos that have a similar theme.

When highlighting different company details, carefully select your product’s best features and include them as bullet points. This strategic formatting method will help busy executives scan through your sell sheet quickly and efficiently. Additionally, it’s easier to read.
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