How to Sucessfully Promote Your Business on a Budget

We offer a lot of printed products. Spring is coming… and you know what that means… Trade Show Season! Whether that is dreaded or anticipated, Primo Print is here to help.

Whether you are just starting your business or want to boost sales, you don’t have to spend a lot of money to gain new customers. Below are just a few printed products that can help increase exposure and won’t break the bank.

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Whether you are just starting your business or want to boost sales, you don’t have to spend a lot of money to gain new customers. Below are just a few printed products that can help increase exposure and won’t break the bank.

Flyers

Colorful flyers grab a person’s attention, no matter where you hand them out. Make sure your business information is prominent, as well as any specials or deals you’re promoting. Flyers can be handed out easily at local street fairs, carnivals, or other neighborhood events. While the content is important, the design can be equal as important. Before you add some of your favorite colors to attract customers, take a look at our blog color speaks louder than words.

Nutcracker Flyer

Posters

Posters, similar to flyers, should highlight the most important information about your business, and the colors should grab someone’s attention easily. To get more exposure, you can ask local establishments to trade advertising spaces. For example, if the owner hangs up your poster, you can offer to stack their business cards by your register. Networking is important to gather interest in your business, especially if you are looking to expand in your local market. Currently, we are offering short run posters for $1.00 each with no minimums. Posters are great for promoting and advertising a new business, special event, concerts, bands and more.

SEE ALSO: Short Run Posters Printed by Primo Print

Short Run Posters by Primo Print

EDDM Postcards

Every Door Direct Mail® is another cost-effective marketing tool. It only takes a few seconds for someone to decide whether or not to read the message. Creating a great design will help your postcard stand out among other mail. A recent survey conducted by the USPS found that 98% of people check their mail and approximately 77% of consumers sort through it immediately. EDDM® has been proven to be a successful form of marketing.

EDDM® is great for promoting a sale, a new product or a special event. To increase engagement, make the postcard a coupon that customers can bring into an establishment and to get an additional percentage off purchases. Not only will this help increase sales, customers are more likely to hold on to it for future use. Make use you spend adequate time on the design and if you are not a designer or not sure where to start, don’t worry, our graphic designers will be happy to help. Learn more here.

SEE ALSO: How Every Door Direct Mail® Can Help Your Business

Full Service EDDM®

We now offer Full Service EDDM®. Put your business in front of people that matter most without leaving your computer. Will full service EDDM®, we handle the print, processing and delivery to the post office. It’s super easy! Watch our EDDM® tutorial to learn more and if it’s right for you and your business.

SEE ALSO: Now Offering Full Service EDDM®

EDDM Postcard Printed by Primo Print

Door Hangers

Door hangers are a great way to spread the word about a new business or an upcoming promotion. Similar to EDDM®, try to include a coupon, this can help entice new customers to view your products or services. Tip: Before printing your door hangers, make sure you understand the local laws to make sure you’re able to hang them from front doors or on car door handles.

SEE ALSO: The Benefits and Advantages of Printing Door Hangers

Uncoated Door Hanger Printed by Primo Print

Magnets

Printing magnets are a great marketing tool. From promoting sales to announcing new stores, magnets are perfect for promoting any brand or any business. A well-designed magnet can be placed on a refrigerator, where potential customers can view it all day, every day. Not only are they great for businesses, they work well for promoting a cause, event or school. We offer a variety of printing options to meet your needs.

No matter what your marketing goals are, you can promote on a budget with Primo Print. Contact us today and we’ll be happy to help you with your print products.

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Design Spotlight: How We Created Essent Medispa Logo

A few weeks ago a new customer came to us in need of a logo. Continue to read on the design process for Essent Medipa.

A few weeks ago, a new customer came to us in need of a logo. She was starting a Medispa and had an idea to use a peacock as her visual. She even had a drawing of the bird that she though we could use as starting point or reference.

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A few weeks ago, a new customer came to us in need of a logo. She was starting a Medispa and had an idea to use a peacock as her visual. She even had a drawing of the bird that she though we could use as starting point or reference. The peacock was to make the shape of an “S,” and she wanted to include two birds facing each other, almost making a heart in the center.

The drawing she provided was very detailed. We needed to simplify it in order to allow it to produce well at a small size. It also needed to be shaped a little differently so that if formed an “S”. As our graphic designer started on the outline of the design, they wanted to get her feedback – to make sure the design was going in the right direction. The client liked the start of the bird, but thought that the neck needed to be curved more and that the “S” shape would be more defined.

Graphic Design Service by Primo Print

 

Graphic Design ProjectOnce the outline was adjusted and approved, it was time to add some color. We sampled a few different color pallets, but found a beautiful photo of a Peacock feather. This would make the perfect palette.

Logo Design Color Pallet

Finding the right font was challenging. We needed to find one that was simple and clean, so it didn’t take away from the bird design, but also allowed the logo to feel fluid and soft. After playing around with different fonts, we decided on Alright Sans Light & Dancing Script.

Alright Sans Light is a contemporary font. It offers a friendly tone and is described as clean and warm. This font works well across different types of print media and can be reduced in size and can still be clear to read.

Dancing Script is described as a casual script. The letters seem to change in size slightly and bounce. This is a popular font for designs that are informal, friendly and offer an informal look.

The customer was very happy with the end result. The logo will be used on their website, business cards & other printed material such as flyers, notepads and more.

Final Logo Design

For more information on how we can help you with a logo design and custom business card, please fill out the design form, and one of our designers will contact you shortly!

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Inline Foil – Get Noticed with This Beautiful Print Option

Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an array of foil colors. You have the option to select from unlimited colors. Below are some recent print projects that include this printing option.

Inline foil (also known as Cold Foil) is a simple and affordable way to make your prints stand out from the crowd. With Inline Foil, you can turn a wide range of CMYK colors into multi-colored foils.  Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an […]

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Inline foil (also known as Cold Foil) is a simple and affordable way to make your prints stand out from the crowd. With Inline Foil, you can turn a wide range of CMYK colors into multi-colored foils.  Inline Foil uses a special processed foil system that is applied under the 4-color process print to create an array of foil colors.

You have the option to select from unlimited colors. Below are some recent print projects that include this printing option.

16PT Inline Foil Postcard by Primo Enhance your postcard by printing with inline foil. Inline foil provides unlimited colors, tight registration and can be layered with spot UV.

Interested in this product, get started by selecting Inline Foil Postcard

Inline Foil Business Card

Also known as cold foil, by selecting an Inline Foil Business Card, it provides you with limitless colors of foil.

Inline Foil Greeting Card

By selecting an Inline Foil Greeting Card, you can easily make your design glisten with a touch of colorful foil!

Hang Tag for Jewelry

Having an Inline Foil Hang Tag is great to capture the attention of potential customers. Not only do hang tags allow you to include product details and information, the foil will make your design glisten and stand out among your competitors.

Inline Foil Postcard Printed by Primo Print

This is an example of a 16PT Inline Foil Postcard, offering unlimited metallic CMYK colors with your choice of finish.

Enhance your business card with gold inline foil.

Inline Foil Business Card – choose selected areas of the card design and include inline foil.

We offer a wide selection of print materials withe the option of including Inline Foil. Below are our current products that Inline Foil can be applied to.

  • Business Cards
  • Postcards
  • Greeting Cards
  • Hang Tags
  • Posters
  • Stickers
  • Trading Cards

Keep in mind, Inline Foil is different from Stamped Foil. After printing, the product can be stamped with your choice of foil color on one or both sides of the card. Stamped Foil colors include silver, red, pink, hot pink, black, blue, green, gold and copper. Need a custom design? Our graphic designers will be happy to help design your next print project.

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Helpful Tips on How to Market Your Business with Postcards

Postcard marketing takes advantage of its simplicity and easy to read message. Below are some reasons why you should use postcards to market your business.

Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing postcards. Postcard marketing takes advantage of its simplicity and easy-to-read message. Below are some reasons why you should use postcards to market your business.

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Getting the word out about your business, product or service does not have to be costly. Some of the old-fashioned marketing methods work very well, such as the proven tool of printing postcards. Postcard marketing takes advantage of its simplicity and easy-to-read message. Below are some reasons why you should use postcards to market your business.

Grab Their Attention Immediately

Using bold colors and legible and large fonts can help grab the recipient’s attention immediately, allowing you to deliver your message to a wider audience. Including a large and attractive single photograph can also grab their attention and can address their need for your services or products. A good image can stir emotions quickly. While the picture gets their attention, your brief message explains all they need to know about why they should contact you.

The Messages Gets Read

One of the reasons postcards work so well is because people understand your message and see it immediately. There is no need to open an envelope or have to flip through several pages find your message. It is all right there in front of them – instantly – and they can read it quickly.

Include Coupons to Increase Sales

Postcards are large enough, allowing you to include a special coupon in the design that will help get the recipients moving on your offer. Their size enables your customers to place your postcard or coupon someplace where they can see it often or on the refrigerator. Read more advantages of using postcards from a previous blog.

Business Postcards Printed by Primo Print

Test Your Market

Because of the low cost, postcards can be used to test new products, test a new area for responses, or even to test a new price range on a new or upgraded product. If you track the results of each campaign, you can seek to improve it each time, making your campaigns even more effective.

You can also add value to your postcard by putting something of value on it that will cause your customers to want to keep it. This enables your business to be seen over and over again for months and possibly even for years.

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