All You Need to Know About Printing Business Cards, Postcards, and More

Starting a new business can be challenging. However, the overall idea and start up process is truly a cause for celebration. For a successful marketing campaign, new business owners do not need to be overwhelmed with the various forms of print marketing. At Primo Print, we can help!

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Starting a new business can be challenging. However, the overall idea and start up process is truly a cause for celebration. For a successful marketing campaign, new business owners do not need to be overwhelmed with the various forms of print marketing. At Primo Print, we can help!

Although the rise of mobile devices has created an increase in internet usage for new business owners, printed materials such as business cards, brochures, envelopes and more can help business owners introduce their products and services to the public in amazing ways.

With Primo Print, an online print company, new business owners can rest easy in knowing they are doing all they can for proper marketing.

Printing Business Cards

Along with the new addition of hot pink, we also offer red, silver, blue, black, copper, green and gold stamped foil. Take a look at our photo gallery displaying a variety of stamped foil printed products.

Today, people have a tendency to overlook the value of having a premium business card that reflects your company brand. This small piece of paper is often the first item prospects receive, so make the first opportunity strong and leave a positive impression with using business cards. There are many unique, colorful, contemporary, and innovative business card designs used today.

They are available in a variety of sizes, shapes, and designs so there is an appealing option for every type of business. Custom printed business cards are incredibly convenient for new owners to efficiently, effectively reach out to potential clients and customers, and they will never go out of style. Learn what needs to be on your card by reading the 10 Crucial Parts to a Business Card.

Flyers and Brochures

Postcard marketing takes advantage of its simplicity and easy to read message. Below are some reasons why you should use postcards to market your business.

For events, there is nothing more simple than handing out a flyer with a new business’ information on it. They can be created efficiently and effortlessly to introduce a product, service, or promotion. Plus, using a brochure printing service allows the flyers to be designed professionally, allowing them to stand out with incorporating the companies colors, logo and brand message.

Every Door Direct Mail® Campaigns

Printing Every Door Direct Mailing® (EDDM®) campaigns are an effective way to reach larger groups of people in neighborhoods and communities. Primo Print can help new business owners create EDDM® Postcards. These postcards are oversized, allowing them to be easily noticed by customer. Pick your mailing route and promote your business: include coupons, menus, event calendars, store maps and more. Learn more about Every Door Direct Mail® by reading How Every Door Direct Mail® Can Help Your Business.

Along with Print only EDDM®, we are now working with USPS® to offer Full Service EDDM®. Click here to watch a tutorial video describing the service.

Posters and Signs

Get noticed by your target audience with the help of short run posters. These posters are great for promoting and advertising local businesses, special events, concerts, bands and more. No minimum for $1.00 each.Marketing and advertising is impossible without appealing posters and signs. Although new business owners will need county or state approval for hanging posters and signs in public places, they are excellent in getting a name out in the public eye. Posters and signs can be designed in a variety of manners that are meant to attract and get people’s attention. At Primo Print, short run posters are available in variety of sizes and paper stock.

Although there are many new business owners realizing the importance of social media and internet marketing, the use of print materials is and always will be the most efficient and effective manner of advertising. Primo Print can help new businesses create appealing and effective print materials that will be stylish and appealing. For general questions or information, contact Primo Print today.

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Design Tips You Need to Know When Creating Roll Labels

Looking for that perfect roll label? Well, we've got you covered...learn how to design an effective roll label.

Roll label design can be a difficult project to take on your own. It is best suited for Primo Print, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own custom roll labels, there are a few things you can do to make the process easier […]

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Roll label design can be a difficult project to take on your own. It is best suited for Primo Print, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own custom roll labels, there are a few things you can do to make the process easier and more enjoyable.

Additional roll label information can be found on our help page.

Use High Resolution Images

Only use high resolution images for your label design project. This will ensure that your image looks professional and crisp. JPEG is the preferred file of choice, as PNG and GIF images are not able to be printed in high resolution. Try to keep all images above 300 dpi.

Feature Your Logo

Your logo should be the center of attention in your custom label. Feature it in the center or near the top of the design, and make sure that it is large enough to stand out from other included illustrations.

Measure

It is vital for you to measure your product’s container before sizing the label. This will ensure that you print the proper size for its dimensions. Measuring properly will save you time in the future and prevent the need for size-related adjustments. All of our roll labels have a 3″ core and an outer diameter of up to 6.”

Line Your Artwork Up

Many people fail to use the ruler tool within illustration software. This tool is used to line up artwork, text, and other components of a custom label. It will ensure that your design looks professional.

Create Your Label in CMYK Colors

CMYK colors, or cyan, magenta, yellow, and black, is the standard color scheme for label printing. Do not make the mistake of using RGB (red, green, blue) colors. This scheme is mainly used for the Web, and will not display your design true to color once printed.

Research Label Regulations and Laws

Certain products, such as food products, require specific labeling regulations. Failing to follow these requirements can cause legal complications later on. Research labeling regulations prior to embarking on the design process to save yourself time.

Use Vector Graphics

Vector graphics are used by professional digital illustrators instead of raster graphics. This is because it does not produce a pixelated look or lose image quality when the design is enlarged.

These easy to follow tips can help you create your own custom roll label with few complications. Now that you have a more thorough understanding of label design, you can get creative and have Primo Print print your high-quality roll label. We offer custom graphic design services if you need assistance in designing an effective roll label.

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Increase Customer Relations by Sending Greeting Cards

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays.

Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this. However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less […]

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Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this.

However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less likely to find at other businesses.

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays. While this is a beginning, a shrewd business can take this even further. Personalized greeting cards can be sent for a wide variety of occasions, from the customer’s birthday to other major life events, such as anniversaries and graduations, in addition to holidays. Additionally, postcards can be used as greeting cards too.

A business that is invested and seemingly interested in its customers to this extent will place itself firmly in the customer’s mind and is more likely to be fondly remembered. It will also stand a good chance of developing that all-important customer loyalty that all businesses desire.

Customers often bond with businesses on an emotional level; if there is something that attracts them enough, they will remain with a particular business even if deals just as good or better come along at other businesses. They will also happily refer the favored business to their family and friends, generating more customers.

The best and most attractive greeting cards are not only sent for special events and holidays, they are beautiful and heart-warming both inside and out. A cheaply put together design is not something an intelligent business would ever want to be known for, even on the greeting cards it sends out.  We offer graphic design services if you are looking for a well designed and memorable greeting card.

Including personal, hand-written messages on the inside of the cards is another key strategy. While a wonderful design is vastly important, so is keeping the personal touch when the customer opens the card. A special, hand-written message is a far more powerful greeting than simply a printed verse and the electronically transferred signatures of those in charge of the business.

Greeting cards are a positive change from other effective practices, such as sending fliers and booklets. They also save on cost when ordered and printed in bulk. And when used properly, they remain one of the most rewarding and far-reaching business strategies. Get started today by contacting Primo Print, an online printing company specializing in printing a variety of business materials.

Author: Steven Wendt

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The Benefits of Adding EDDM® to Your Marketing Plan

The primary benefit of this service is to reach a local audience to increases your profits and EDDM postcards can help.

The USPS® has a method for you to reach local prospects for your business called EDDM®, also known as Every Door Direct Mail®. You literally send your detailed message to every door on a postal route in an area you choose. The primary benefit of this service is to reach a local audience to increases your […]

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The USPS® has a method for you to reach local prospects for your business called EDDM®, also known as Every Door Direct Mail®. You literally send your detailed message to every door on a postal route in an area you choose. The primary benefit of this service is to reach a local audience to increases your profits, and EDDM® postcards can help.

Save Time and Money by Selecting Routes

Do you want to reach your entire city, a radius from your business, or just one zip code? Print your every door direct mail postcards, choose the size of a route and send up to 5,000 EDDM® postcards per day per zip code. It’s easier and costs about as much as an email marketing campaign. With email marketing you spend time:

  • Creating a mailing list
  • Getting your audience’s permission to contact them
  • Writing or hiring a writer to create content for the list

Consider your hourly rate for these actions; how much does your email marketing campaign cost per person on your list? By engaging Primo Print for your EDDM® campaign, the costs are between 21 cents and 75 cents per person.

Now Offering Full Service EDDM®

Reach customers as little as 25 cents per home including postage!

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

Reach Local Businesses and Consumers

Is your internet marketing campaign reaching your target market? While search engine and social media marketing methods embrace localization, the EDDM® postcard service already reaches the potential clients surrounding your business. With internet marketing, your contact list includes people from every location. With Every Door Direct Mail®, you know they are close to you because you chose the route. Since EDDM® reaches every door on the route chosen by ZIP code(s), you can reach businesses as well as consumers, making sure your message is in their hands. You can exclude businesses too and only reach households on the route. You build your brand and expand your reach with this service.

SEE ALSO: Small Business EDDM® Marketing Checklist

Get a Higher Return On Investment

Every Door Direct Mail® gets a higher return on investment than other marketing methods. Why? Well, here are three reasons:

  • People move and are no longer your target audience. With EDDM®, you reach the new person at the location.
  • People like to buy from someone that shares a common ground. Using EDDM® to target the neighborhoods around you business gives that common ground.
  • People trust those they can see or check on in-person. EDDM® reaches the people that physically can come to your office or retail location.

For additional information, read our previous blog How Every Door Direct Mail® Can Help Your Business. Print your every door direct mail postcards with Primo Print, an online printing company. We work with small business to create and print their mail pieces. The EDDM® postcards can include menus, coupons, special event announcements, store maps and more. You create a message that gets customers to your door or directs them to your website. Learn more about your customizable EDDM® options by contacting Primo Print, an online printing company.

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