Is EDDM® the Right Marketing Campaign for Your Business?

Is EDDM the Right Marketing Campaign for Your Business? We take a look at every door direct mail and how it can benefit your business.

The U.S. Postal Service® introduced a promotional idea that became rapidly popular with small businesses throughout the United States. The program called Every Door Direct Mail® (also known as EDDM®) is an effective way to promote a small business by using a mail promotion strategy. The program is simple-to-understand, easy-to-use, smart and affordable. All a […]

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The U.S. Postal Service® introduced a promotional idea that became rapidly popular with small businesses throughout the United States. The program called Every Door Direct Mail® (also known as EDDM®) is an effective way to promote a small business by using a mail promotion strategy. The program is simple-to-understand, easy-to-use, smart and affordable.

All a company has to do is send their EDDM® postcard to a specific route that they want to target. It allows businesses to reach all addresses in the targets ZIP code(s). 

Although the program was originally designed to cater to the needs of small business owners offering a consultancy, retail, or service business, it has grown to include medium to large companies as well. The program is especially effective for businesses that depend on foot traffic in a local neighborhood.

Using EDDM® postcards, businesses of all kinds have been able to bring a steady stream of customers to their local store or office. Attracting new customers with special introductory offers or reminding old customers of discount specials is easy with EDDM®. Regular use of this program can create a significant rise in one’s customer base.

SEE ALSO: We Now Offer Full Service EDDM®

Market Testing with EDDM®

Medium to large businesses have been using this program to test local marketing ideas to gauge customer response to promotions. If an idea proves successful, they can then roll it out to the rest of their businesses, which might be regional or nationwide in scope.

Franchisors have also used EDDM® to test out turnkey pricing, menus, and other customizable templates. When franchisees invest in a new business anywhere in the country, many retail factors have already been tested out.

Types of Businesses Successfully Using EDDM®

EDDM® is particularly helpful in promoting the services of the following types of small local businesses:

  1. Restaurant businesses: franchises, ice cream stores, and pizzerias.
  2. Home improvement businesses: home cleaning, carpet cleaning, landscaping and window washing.
  3. Health-related businesses: dentists, chiropractors, and alternative health practitioners, as well as health centers, hospitals, and pharmacies.
  4. Service-related businesses: dry cleaners, florists, accountants, and seasonal tax professionals.
  5. Automotive businesses: auto repair shops, oil changing centers, car washes and tire shops.
  6. Health and beauty businesses: massage studios, hair salons, spas, and gyms.
  7. Non-profits: churches, civic organizations, and volunteer groups.

EDDM Postcards Printed by Primo Print

 

SEE ALSO: Create an Original and Effective EDDM® Postcard

Naturally, this is not an exhaustive list, but it provides a broad idea of businesses that have benefited from using EDDM® postcards.

Primo Print is an online printing company, specializing in printing business cards, roll labels, brochures and more. Contact Primo Print by calling 888-822-5815 today.

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The Best Business Card Design Tips This Year

Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impression can be important for you and your business brand!

Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer. Below are some tips to help create an effective and powerful business card.

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Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer.

Below are some tips to help create an effective and powerful business card.

Professional Design For a Good Impression

Keep your business card design clean and professional. Choose a design that reflects your brand. Hiring a designer is a good investment if you have a business where image is important. At Primo Print, we offer a variety of free printing templates ensuring a proper, speedy and accurate production of the products. To inquire about custom orders, please fill out the online contact form.

Readability is Essential

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Unique and “fancy fonts” are not meant for a printed business cards. Try to keep your fonts simple and large enough to read at a glance. It’s important to use no more than two types of fonts. Choosing light print on dark colors is particularly hard for some people to read, so by using neutral colors with black, dark blue or grey print is preferable. Make sure you try to keep the front free of clutter, with displaying only the basics: name and contact information. If you have additional vital information, place it on the back of the business card. This can include social media profiles and additional company information.

Layout Is Important

There are a variety of sizes for business cards, but it’s best to use the standard 3.5-inch by 2-inch rectangle size. Die-cut cards are eye-catching, but can be difficult to store. Designing the card with left-aligned text is the easiest to read, while centered text looks cluttered and can be more difficult to read. While it’s important to display your company logo, try not to allow it to overwhelm the front of the card or put it too close to the edge. You’ll want to make sure it stands out from the text. If choosing to include borders or lines, be careful with cutting as it could make the cards look uneven or crooked.

Include Pertinent Information

Always include at least two ways to contact you. The minimal information needed on your business card should include company name, employee name, phone number, email address and company website. If room permits, include the company social media profiles. It’s another way for customers to contact you and research your company, services and products. In today’s world of technology, there is no need to include a business fax number.

Business Card Quality

Your card stock quality is a reflection of your company, product, and service. Choosing a 12PT to 14PT thickness is the top quality for durability and even our 32PT thick business card. A Glossy finish is good for photos, but it can difficult to write on.

Uncoated paper is more formal and can be matched to your company stationary, letterhead, envelopes, printed brochures and additional printed materials. Custom finishing, such as raised lettering, embossing or foil stamping, can add class to an otherwise plain business card.It contains three layers of ultra premium uncoated card stock that are glued together for a combined thickness of 32PT.

Other Types of Business Cards

There are other printed business cards available such as plastic cards and silk laminated. Premium plastic cards are perfect for membership cards, VIP cards, loyalty cards and more. Choosing a silk card adds an elegant and a smooth finish to your card while making them water and tear resistant.

Your business card says a lot about you and your company. Don’t cut back on something that may create a great impression with contacts, making them remember and associate you with your business. While all business cards should follow the same simple formula, the little extras can make yours memorable and distinctive.

SEE ALSO: 10 Crucial Parts to a Business Card

Request a Sample Packet

Deciding on which type of business card can be an important business decision. At Primo Print, we offer a free business card sample packet that contains high quality printed examples on a variety of paper stock and finishes.

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How to Create an Original and Effective EDDM® Postcard

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. […]

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Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. You now can reach all addresses in a targeted ZIP code(s) with Every Door Direct Mail®.

EDDM®, also known as Every Door Direct Mail®, allows you to send personalized postcards to customers in your local area. Printing Every Door Direct Mail® postcards can stir up a following and allow more people to learn important information about your business and all that you happen to offer: product information, services, promotions, discounts and giveaways.

In general, marketing with Every Door Direct Mail® postcards can be one of the best ways for you to grow your business.

SEE ALSO: The Benefits of Adding EDDM® to Your Marketing Plan

When it comes to creating EDDM® postcards, it’s essential that it’s printed by a professional online printing company. Designing the postcard should take some time; be patient so that you don’t create something that gives off the appearance of being unprofessional or disorganized. When creating your postcard, keep in mind it’s important to have your business name in a legible and somewhat larger font so it stands out from the rest of the copy.

If your company has a difficult time creating an EDDM® postcard, there are options that can help you to create one by using a clean, simple and professional free design template. Try to complement the basics of your business with the postcard’s overall design. If you need assistance, at Primo Print, we offer graphic design services to ensure your EDDM® postcard will attract potential clients.

For instance, if you own a wedding catering business, you don’t want the postcard to incorporate neon coloring as it may look unprofessional. On the other hand, if you own a daycare, the neon lettering and bright colors may work fine with your business message. Make sure you incorporate the feel of your company and include the business logo colors into the postcard design, as it can add familiarity to your brand.

Creating an EDDM® postcard should be done uniquely to your own company. Contact your printing professionals if you need further help creating the ideal EDDM® postcard for your business. EDDM® is a fantastic tool for small and local businesses, allowing them to reach potential customers.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

We now offer Full Service EDDM®. Below you’ll find a helpful video that walks you through this new service.

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Every Door Direct Mail® Printed by Primo Print

Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Every Door Direct Mail® offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM® postcards from Primo Print.

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Every Door Direct Mail® offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM® postcards from Primo Print.

We now offer custom graphic design services if you need assistance in designing an EDDM® postcard.

Author: Steven Wendt

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