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We are excited to announce that your Primo Print experience is about to get even better with the upcoming launch of our new website.

Why a new website? You spoke and we listened to your requests and suggestions, building them into the new Primo Print website.  We built this site in-house from the ground up.

When we launched our current site in 2013, many of you had to create new accounts and lost some of you order history. We have gone to great lengths to ensure that your current account login and order history will transition seamlessly to the new web site.

18 months in the making, our new site has dozens of new features and systems including:

New File Upload

Our new system gives you the option of uploading your files on the product page, in the shopping cart, or after you complete your order. Your files will be pre-flighted on the fly with on screen proofs as well as downloadable PDF proofs. Have a lot of cards with common files? Not to worry; just mark which files are common for all sets and just upload that file one time.

New Shipping Options

With our new site you will be able to to ship each set to different locations without having to place multiple orders. Our new production estimator will also tell you when a product will complete production and arrive to it’s destination based on the type of shipping that you select.

New Product Selector

No need to search through the long list of products.  Use our Product Builder or Products Selector to accurately and quickly select the product and finish that you need!

These are just a few of the new features that we are excited to share with you. Make sure to follow us on Twitter and Facebook to learn more about more new features.

Author: Steven Wendt

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The end of another calendar year is upon us. Before you start thinking about next year, it’s not too late to look closely at your current year’s budget. As we know, money spent on marketing and advertising materials such as presentation folders, letterhead and envelopes can be seen as an investment to build a business and broaden brand awareness.

Take advantage of your budget, and don’t miss out on using it to its full potential it this year. For that reason, we suggest reviewing your print budget for the year and use it, before you lose it!

Presentation Foders:

Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools. Read more about their benefits here.

Letterhead:

Classic, well-designed customized letterhead and stationery can take the mailings and printed materials you’re already producing from uninteresting to eye-catching. Additionally, they can make your clients and potential clients remember you long after the envelope is opened. Find out more reasons why they are a must for any size business here.

Envelopes:

Everyone knows a quality addressed envelope stands out in the mailbox. That’s why it’s important to send high quality envelopes. Select from uncoated smooth premium envelopes and linen. These premium paper types are available in a variety of sizes, with and without windows, and some even offer side flap openings.

Have other print needs? Contact the professionals at Primo Print today for your custom print package.

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Custom Door Hangers typically are not the first thing that come to mind when people think about tools they can use for marketing. However, this method of marketing can potentially be very effective. Special events, coupons, holiday sales, major announcements and political messages are examples of some of the products you can market with printing custom door hangers.

There are several ways your business can potentially benefit if you use door hangers. Below are some of those benefits:

Ensure Your Customers Get The Message

It’s easy for people to ignore many other forms of advertisement. For example, when people see advertisements on television, they often change their channel. Many people will turn their radio to another station when they hear an advertisement. Despite the fact that newspaper advertisement is still widely-used, fewer people are reading the newspaper today than in the past.

However, you can ensure your customers receive the message if you use door hangers. They will have to glance at it, and many people will take the time to read it. That is why using door hangers is one of the most effective ways you can advertise your business.

Flexibility

One of the many great things about using door hangers for advertisement is that it allows you to be flexible. There are a variety of things you can use your door hangers to promote. You can advertise your seasonal and holiday promotions. You can also use door hangers to promote the opening of your new business. There are endless possibilities.

Customizable

A benefit of printing door hangers is the ability to customize the door hanger to represent your marketing needs. You have the ability to choose the colors, fonts, images and graphics.

Before deciding on the colors, take a look at one of our previous blogs: Color Speaks Louder than Words. We also have a blog emphasizing on the importance of choosing the right font for your printed materials.

No matter what product, service or items you would like to promote, you have the ability to do effectively with custom printed door hangers. At Primo Print, we can help with your design. Not sure where to start? We can help. Contact us today to get started on a custom design for your next project.

Market Small Areas

Even though any business can benefit from using door hangers, they are especially good for businesses in small areas. It will not take a lot of time to go around the community and hang door hangers. You can reach hundreds of people in a short amount of time. Not only is this relatively simple, but it is also cost-effective. Investing in this inexpensive tool can help you grow your business quickly.

Door hanger marketing is quick, easy and highly targeted. To learn more about printing custom door hangers, contact us by filling out our contact form or by calling 888-822-5815 to speak to one of our customer service representative.

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Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job.

Read on to learn more about selecting the right paper for your print job.

Why is the Type of Paper Important?

The type of paper you choose to print on influences several things, including:

• Perception of your business
• Printability and reproduction quality
• Cost to mail the product
• Durability
• Appearance and feel of the paper

All of these aspects should be considered when choosing the right paper.

Color and Brightness

Color is almost as important as the type and weight of the paper you choose. White is the most popular color, but off-white is a great choice as well because it has less glare. Most novels and manuals use off-white paper.

The brightness of paper is a measurement of how much light it reflects. Generally, paper reflects between 60% and 90% of light. Brightness has a major affect on readability – the higher the level of brightness, the harder it is to read the document (bright paper also contributes to eye strain). On the other hand, low brightness can make the document look blurry.

Coating

Choose from either coated or uncoated paper; make this decision carefully, since the coating is what will affect the feel of the product. Coated products can have coating on either one or both sides; options include gloss, silk, matte and semi-matte. If you’re printing artwork or photos, any coating is fine with the exception of matte.

When deciding on the paper, below are a few questions you may want to ask yourself:

• What is the final product? Are you making a book, posters, business cards, brochures, flyers etc?
• What type of impression do you want to make with the document? Does it need to feel solid or is it okay if it doesn’t? Do you want a traditional product or something more creative and unique, such as letterpress?
• How durable does the product need to be? A book, for example, should be more durable than a business card; a business card should be more durable than a special event flyer.
• What’s going on the printed document? Is it going to be text-heavy or are you going to include photos?

The best way to go about choosing the right paper for your print job is to ask. Feel free to visit our support center or complete our contact form, and we’ll be happy to answer your printing questions.

Author: Steven Wendt

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