How Printing Holiday Greeting Cards Can Benefit Your Business

Each of your greeting cards should be personalized and addressed to a specific individual. A sentence or two is all it takes. Otherwise, your greeting cards may resemble the millions of generic cards sent each year by businesses and individuals. Don’t do that, make them personal.

The holidays and shopping season is right around the corner. It’s never too early to think about sending out greeting cards. It’s the perfect time to let new and existing customers know how much you appreciate their business with printed greeting cards. In less time than you know, everyone will be right in the middle […]

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The holidays and shopping season is right around the corner. It’s never too early to think about sending out greeting cards. It’s the perfect time to let new and existing customers know how much you appreciate their business with printed greeting cards. In less time than you know, everyone will be right in the middle of the hustle and bustle that characterizes the entire holiday shopping season.

For shoppers, it’s exciting. For the business owner, it’s all about business. Small businesses on every corner and online are going to spend quality time creating sales promotions to funnel the holiday traffic through their front door, checkouts and websites. Millions of traditional e-cards and premium business cards will fill the airways and mailboxes in anticipation of building better business relationships.

If you have a smaller business, you can trump the bigger competition with customized holiday greeting cards. So, if your goal is to deepen relationships, drive sales and grow your business, look into printing custom greeting cards. Below are some tips that can help make this season a profitable one.

Mail your Greeting Cards in a Timely Manner

Watching the ball on television drop in Times Square is a bit late for your greeting card to be in the mail. Receiving late holiday cards can be taken as an insult and it could appear that your card is only a late afterthought. Customers can be hard to please. They’re likely to share their disappointments far more often than their satisfactions. You don’t want your good intentions ending up giving you and your business a bad reputation.

Personalize Your Holiday Greeting Cards

If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started.Each of your greeting cards should be personalized and addressed to a specific individual. A sentence or two is all it takes. Otherwise, your greeting cards may resemble the millions of generic cards sent each year by businesses and individuals. Don’t do that; make them personal.

Give Your Greeting Cards a Professional Edge

The messaging of your business cards reflects your brand. The quality of your holiday greeting cards also speak volumes about your business. If you or your business needs assistance in creating a custom greeting card, we can help. We now offer graphic design services.

The holidays are one of the best times of the year to connect with new and existing customers. Greeting cards are a great way to say, “Thanks; we appreciate and value your business.”

Author: Steven Wendt

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Helpful Tips on How to Design Effective Sell Sheets

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet. Below you’ll find helpful tips to help with the design process […]

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Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Below you’ll find helpful tips to help with the design process of your sell sheet.

Be Concise

Make certain that the copy in the sell sheet is brief and concise. Do not waste space on meaningless phrases or long explanations of technical processes. You want the reader to move through the sheet quickly without losing interest. Use short paragraphs, charts and illustrations to convey information instead of large blocks of uninterrupted text.

Define the Problem, Solution and Benefits

You want to define the problem your product or service solves, how they can solve the problem, and the different things that make your product or service superior to others. These three important aspects will ensure that anyone looking at the sell sheet understands what you are attempting to sell. Make sure to list the benefits clearly in a list or chart.

Remain Focused

Remain narrowly focused on the products or services that you’re selling. Do not fill the sell sheet with competing products that may confuse readers and try not to list alternative product lines or cross sales. Keep everything on the sell sheet targeted at selling that one product or service.

Use Attractive Photos and Graphics

Anyone holding the sell sheet is going to look at photos and graphics before reading the text. You must include attractive photos of the product and descriptive graphics. Make certain that the photos and graphics do not have any visual artifacts or problems after printing. Position the graphics to guide the eyes of the reader through the sheet. Read our previous blog on how choosing the appropriate colors is important when designing a custom sell sheet.

List Actions the Reader Can Take

You need to list actions that the reader can take if interested in the product or service. This should include a website address, a phone number and business address. Put this information under a call to action instructing the reader about what to do next. Leaving out complete contact information and a call to action can reduce the effectiveness of a sell sheet.

Revise and Test Before Final Release

The final step is to edit and revise the sell sheet. Make sure several people check it for spelling, grammar and formatting errors. Test whether the sheet is clear or needs to have the wording or font size adjusted. Release and publish the sell sheet only when you are certain that all issues have been resolved.

Author: Steven Wendt

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Find Out How to Make Your Business Cards Stand Out

Applying spot UV to your business card or postcard is a popular added feature. We have created a spot UV tutorial to help you through the process to ensure the files are correct.

One of the most important things that you should consider when it comes to your business is that you only get that one shot at a first impression. The problem is most business owners do not put enough effort into the design of their business cards, so they tend to be forgotten as soon as […]

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One of the most important things that you should consider when it comes to your business is that you only get that one shot at a first impression. The problem is most business owners do not put enough effort into the design of their business cards, so they tend to be forgotten as soon as they are handed to a potential client.

The key to growing your business and keeping potential customers is learning and applying simple techniques to make your printed business cards stand out among your competitors.

Regardless how social media has transformed the way business owners market their company, business cards have been one of the most effective types of advertising for over a century. If you’re not continually handing out eye catching premium business cards to everyone you meet, you are missing out on a great opportunity to get more business.Silk Laminated Business Card with Prink Stamped Foil and Spot UV Printed by Primo Print.Having a premium business card is the ultimate staple to one’s professional appearance, and it’s considered one of the best networking tools. An important element in making your business card stand out is to utilize the same design that you are currently using for your business branding.

When designing a business card, keep the colors, fonts and design similar, as this will help to reinforce your brand and set you apart from the competition. Read how color can play an important role when designing a business card or additional printed pieces. At Primo Print, we now offer custom print design services for your printing projects including business cards, postcards, Every Door Direct Mail postcards, brochures, presentation folders and more.

Most businesses focus on the design aspect of the card, and they don’t spend as much time on the texture of the card, (paper stock), so most of the business cards look and feel the same. Make your business cards command attention by using thick paper stock or by including spot uv or foil. For example, adding foil to the logo will make it jump off the card and remain in the minds of your clients for a longer period of time. Also, it will let them know you pay close attention to detail. View our business card gallery.At Primo Print, we offer a variety of business cards to choose from including silk business cards, foil business cards, matte business cards and linen business cards.At Primo Print, we proud to offer an extensive selection of premium business cards with a variety of options and finishes. Contact us today for general questions or feel free to fill out our business card design form to get started on a custom business card design.

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Select Premium Products Printed by Primo Print

100LB Gloss Book w/ Satin Coating. Printed with a protective satin aqueous coating.

At Primo Print, we print a large selection of premium business cards, brochures, EDDM® postcards, flyers, envelopes and more. Below are some items we have printed. You can view more by visiting our gallery. Need help with a custom design? Please complete our online form and one of our graphic designers will contact you.

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At Primo Print, we print a large selection of premium business cards, brochures, EDDM® postcards, flyers, envelopes and more. Below are some items we have printed. You can view more by visiting our gallery.

Need help with a custom design? Please complete our online form and one of our graphic designers will contact you.

Get personal with your own customize envelopes. Whether it’s just your return address or full color on the entire outside, we can print it for you.

Building a brand requires more than just a simple product or service. Understanding how to promote your business and build a brand effectively through various marketing materials is essential for success. Knowing the benefits of using custom stickers as a marketing tool is a way to outshine competition while drawing in new potential customers and followers of your brand.

Author: Steven Wendt

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