Marketing Tips for Your EDDM® Postcard Campaign

Every door direct mail postcards provides an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM campaign has the potential to cultivate a variety of targeted leads.

Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads. Below we posted several marketing ideas that may help improve your success rate with […]

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Every Door Direct Mail® postcards provide an outstanding marketing concept for small and large businesses. Whether a company wants to focus on clients in residential areas or business settings, an EDDM® campaign has the potential to cultivate a variety of targeted leads.

Below we posted several marketing ideas that may help improve your success rate with an EDDM® postcard campaign.

Formulate a Marketing Strategy

A variety of factors should be incorporated into a marketing plan. Establish a set of goals for a successful EDDM® marketing program. Decide on the date that the campaign will be launched. Consider the demographics for the targeted mailing areas. Estimate the number of pieces that will be mailed in the Every Door Direct Mail® campaign. Determine how many leads are reasonable to expect from the projected pieces of mail.

With a unique marketing strategy, a business owner should be able to assemble and to measure the results of an EDDM® postcard campaign. Measuring the results could enable a business owner to tweak certain variables for enhancements toward the next campaign which could lead to more revenue and foot traffic.

Create a Promotional Offer

Brainstorm with your team to develop a promotional offer, discounted services or a savings coupon. The offer should reflect a valid time frame for a customer to obtain the promotional  item or to utilize the savings coupon. The promotional offer should be displayed easily to entice prospective buyers to respond quickly. With a strong call to action, a business might notice a greater response rate from consumers and B2B customers as well.

EDDM Postcard Printed by Primo Print Order High-Quality Postcards

It’s important to create a well designed EDDM® postcard. Select vibrant colors or themes that are consist with the company’s branding to make a memorable impact. Incorporate a call to action on the postcard. A stunning design and a promotional offer might influence prospective customers to inquire about certain incentives, products or services. High-quality EDDM® postcards are generally available in a variety of styles including Glossy UV, Matte, Spot UV, 100LB Gloss Cover and  Matte with Spot UV.

If you need help with a custom graphic design, contact one of our graphic designers, and they will be happy to help create an eye-catching every door direct mail postcard! When working on your design project, they will communicate with you throughout the entire process. 

Marketing With EDDM®

Every Door Direct Mail® postcards are excellent materials for displaying promotional messages. Prospective buyers are able to view information relatively quickly. Unlike an envelope, postcards do not require opening. Information is prominently displayed to get the word out about a special offer. Watch our Full Service EDDM Video Tutorial

Select a Mailing Strategy

EDDM® campaigns allows your business to get in front of the people who matter most. There is no need for purchasing leads or mailing lists. Through the United States Postal Service®, business owners can use a web-based tool to research delivery areas for an EDDM® campaign. Target a specific mailing route or select a zip code. This option allows businesses to have the campaign be mailed to both residential addresses and to commercial establishments. However, the campaign can be crafted purely for business addresses or for residential addresses only.

Watch this EDDM® Mapping Tool to see just how easy it is to target a specific area.

Creating an effective EDDM® campaign could provide a favorable number of sales from new customers. With professionally printed postcards, business owners can attract a lot of attention with a solid EDDM® campaign.

For general questions about it and how it can help your business, feel free to contact us

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Be Different, Try Square Business Cards

First impression can be very important for you and your business brand! Why not select a unique business card such a 2″ x 2″ or 2.5″ x 2.5″ square business card?

Business cards continue to be one of the best marketing tools for any business. We understand the style and design of your business card can be a very personal decision. With that in mind, we offer a large selection of sizes and business card printing options (Spot UV, glossy, inline foil etc.). First impression can be very […]

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Business cards continue to be one of the best marketing tools for any business. We understand the style and design of your business card can be a very personal decision. With that in mind, we offer a large selection of sizes and business card printing options (Spot UV, glossy, inline foil etc.).

First impression can be very important for you and your business brand! Why not select a unique business card such a 2″ x 2″ or 2.5″ x 2.5″ square business card?

Below are just a few of our square business cards. Not only will they make a great first impression, but they will have people talking about you and your business brand.

Square Velvet Laminated Business Card

  • 2″ X 2″ Square 19PT Velvet Laminated Business Card

Square Business Cards Printed by Primo Print

  • 2″ x 2″ Square Silk Laminated Business Card

Do you need help designing your business cards? We now offer custom graphic design services for all your print projects. Contact us today if you have a question about a product that’s not displayed on our site. We’ll be happy to help you.

Need design inspiration or just want to view some cool looking business cards? Get inspired by looking at our business card photo gallery.
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Custom Hang Tags Now Available

Hang tags are great for jewelry, clothing, party favors, gifts, gift baskets, specialty jars and more. Every tag should have basic attributes to be effective.

Lets face it, a well designed hang tag stands out when placed on products. That’s why it’s important to print high quality custom hang tags. No more boring and plain printed products. It’s time to enhance your promotional materials and brand with one that offers additional product information and attracts customers. Uses for Hang Tags […]

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Lets face it, a well designed hang tag stands out when placed on products. That’s why it’s important to print high quality custom hang tags. No more boring and plain printed products. It’s time to enhance your promotional materials and brand with one that offers additional product information and attracts customers.

Uses for Hang Tags

  • clothing
  • jewelry
  • gifts
  • party favors
  • gift baskets
  • specialty jars and more.

The possibilities are endless! We offer our premium hang tags in a large selection of printing options and sizes. Printing options include matte, Spot UV, glossy UV coated, inline foil, silk laminated which are printed on either 16PT or 18PT premium stock to truly make your hang tag one-of-a-kind!

Custom Printed Hang Tags by Primoprint

 

Have a product? We offer a large selection of hang tag printing options. Get your product noticed with spot Uv hang tags.

If you have any questions about printing hang tags, please contact us and we’ll be able assist you. Need a custom design? We can help, get started here.

 

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Primo Print Now Offers Custom Yard Signs

These durable custom yard signs are versatile, allowing them to be used as political yard signs, real estate yard signs, announcing a community festival or party and even as birth announcements.

These durable custom coroplast yard signs are versatile, allowing them to be used as political yard signs, real estate yard signs, announcing a community festival or party and even as birth announcements. As you can see, the options are endless. They are light weight and extremely durable; waterproof, weatherproof and resistant to stains and most chemicals. The signs […]

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These durable custom coroplast yard signs are versatile, allowing them to be used as political yard signs, real estate yard signs, announcing a community festival or party and even as birth announcements. As you can see, the options are endless. They are light weight and extremely durable; waterproof, weatherproof and resistant to stains and most chemicals.

The signs are printed full color, with the option of printing single or double sided with H-stake or grommets. Available in a variety of standard dimensions and custom dimensions are available by request.

If you have any questions regarding yard signs, feel free to contact us here. If you need help with a design, please complete our online design service form to get started.
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