How to Market and Gain New Customers with Custom Flyers

100LB Gloss Book w/ Satin Coating. Printed with a protective satin aqueous coating.

Affordability, versatility and design possibilities are common reasons why businesses need flyers. Whether you want color of black and white designs, you want to create ads that stand out among the rest. Using custom printed flyers  is the best way to grab people’s attention, even for a few seconds. Read below to learn more about the […]

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Affordability, versatility and design possibilities are common reasons why businesses need flyers. Whether you want color of black and white designs, you want to create ads that stand out among the rest. Using custom printed flyers  is the best way to grab people’s attention, even for a few seconds.

Read below to learn more about the benefits of business flyers, and we have included helpful tips on how to design an effective flyer.

The Importance of Flyers

Long before the Internet, businesses used flyers to promote important causes and events. Flyers are important because they are cost-effective and simple to create. Not all businesses can afford a large advertising budget and create multiple marketing campaigns.

Flyers are easy to produce, hand out, hang up in stores, parks, and on bulletin boards at your local coffee shop. By designing flyers with bold and eye catching colors, there will be no problem finding viewers. For information about colors, visit our previous blog – Colors Speaks Louder Than Words.

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

Features of Good Flyers

To enhance your flyer, include a bold title and headline that stands out more than the additional content. The headline is important and consists of the first words that introduce the overall message. After the header, write the body of the message, using clear, concise sentences, short paragraphs and to the point. Customers can get distracted easily if the flyer offers too many details. Include a “call to action” in the flyer that explains to the customer what action he or she needs to take.

The design part is usually the easiest part of the process. Whether you’ve already got a design, have a general idea, or need some help with a custom design, we can help!  There are no limits to creativity when it comes to marketing. First, know your audience and know what they would want to see as consumers.

Incorporating flyers into your marketing campaign is easy and cost-effective. You can use flyers for various reasons to promote store openings, business seminars, speaking events and more. Contact us today if you have general printing questions about printed flyers. We offer a variety of printing options for flyers; request a free sample packet to view some of our printed flyers.

Author: Steven Wendt

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Why Your Business Should Print Plastic Business Cards

Today, the one thing that will give you and your business the best odds of turning someone into a paying customer is leaving a lasting impression.

Today, the one thing that will give you and your business the best odds of turning someone into a paying customer is leaving a lasting impression. Printing business cards have historically been one of the best ways to do this. 

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Today, the one thing that will give you and your business the best odds of turning someone into a paying customer is leaving a lasting impression. Printing business cards have historically been one of the best ways to do this. 

At Primo Print, we offer a variety of business cards printing option: different coatings (Spot UV, Stamped Foil etc), finishes on a large selection of paper stock (16PT, 22PT, 32PT, and more).  There are times a company wants to be unique and different. This can be done by selecting  plastic business cards. Take a look at all our printing options for plastic cards. You can view our large selection of plastic business cards.

SEE ALSO: Details on How to Create a Business Card

We offer 20PT clear, 20PT Frosted and 20PT White plastic cards to fit your needs. They can leave a lasting impression on the people you interact with, which in turn can make your company the first one that comes to mind when they need your product or service.

To better understand how a business may benefit from using plastic business cards, below we have listed some characteristics that make them different from standard printed paper stock business cards.

  • These cards are extremely durable. The typical plastic business card has a longer life than a traditional paper stock card, which means that your customers will retain them longer, and your business’s contact details on the card will last just as long.
  • Plastic business cards can leave a lasting impression. They can have unique designs, which in turn makes it easier for your customers to remember your business. Contact our graphic designers and let us help you design your plastic business card or your next print project.
  • They impress when you hand them out. Plastic business cards are more uncommon than paper stock cards, and that’s something people notice as soon as you hand them out. This automatically makes people associate your company as one that’s different from others.
  • They have a subtle perceived value. Plastic cards feel similar to credit cards, which means that customers will associate your company with a heightened worth when they touch or look at a plastic business card.

They have a subtle perceived value. Plastic cards feel similar to credit cards, which means that customers will associate your company with a heightened worth when they touch or look at a plastic business card.

  • 20PT Frosted Plastic Card

It’s important to take the opportunity to stand out from all your competitors. Plastic business cards are one of the best ways to do that. Check out some of the plastic cards we’ve printed and designed by viewing our plastic cards gallery.

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Learn How to Include Spot UV on Your Printed Products

Applying spot UV to your business card or postcard is a popular added feature. We have created a spot UV tutorial to help you through the process to ensure the files are correct.

Applying Spot UV to your business card or postcard is a popular added feature. We have created a Spot UV tutorial to help you through the process to ensure the files are correct. Once we print the product, we apply a clear glossy UV Coating to select areas of the card such as logos, photos […]

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Applying Spot UV to your business card or postcard is a popular added feature. We have created a Spot UV tutorial to help you through the process to ensure the files are correct. Once we print the product, we apply a clear glossy UV Coating to select areas of the card such as logos, photos or even as a blind pattern to create highlights, contrast and dimension.

If you’re interested in applying Spot UV, it’s offered on a variety of our business cards and postcards. If you would like to learn more information or find out if Spot UV is ideal for your print design, please visit our FAQ section or contact us.

If you need help designing your next print project, our graphic designers can help.

You can learn additional benefits on why you should use Spot UV by reading a previous blog here.

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Primo Print Featured on Printaholic

Recently Primo Print was featured on Printaholic, a site that reviews the top online printing companies. We’re excited that Printaholic reached out to us discussing our affordable high quality printing products and how our customer service team stands out among competitors.

Recently Primo Print was featured on Printaholic, a site that reviews the top online printing companies. We’re excited that Printaholic reached out to us discussing our affordable high quality printing products and how our customer service team stands out among competitors.

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Recently Primo Print was featured on Printaholic, a site that reviews the top online printing companies. We’re excited that Printaholic reached out to us discussing our affordable high quality printing products and how our customer service team stands out among competitors.

You can read the complete article here. Make sure you follow us on Twitter and Facebook as we’ll be announcing new products!

Author: Steven Wendt

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