Primo Print Blog

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We are an online printer specializing in a wide variety of products and finishes including silk laminated, spot uv, foil and custom printed products. Primo Print is an established, trusted printer built on strong customer service, quality products and competitive pricing. View our products.

Why Selecting the Right Paper is Important

Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job.

Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job. Read on to learn more about selecting the right paper for your print job.

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Deciding which paper to use for your premium business cards, flyers, brochures and other business printed materials can be difficult. The weight of the paper plays a big role in which type you should use for the job.

Read on to learn more about selecting the right paper for your print job.

Why is the Type of Paper Important?

The type of paper you choose to print on influences several things, including:

  • Perception of your business
  • Printability and reproduction quality
  • Cost to mail the product
  • Durability
  • Appearance and feel of the paper

All of these aspects should be considered when choosing the right paper.

Color and Brightness

Color is almost as important as the type and weight of the paper you choose. White is the most popular color, but off-white is a great choice as well because it has less glare. Most novels and manuals use off-white paper.

The brightness of paper is a measurement of how much light it reflects. Generally, paper reflects between 60% and 90% of light. Brightness has a major affect on readability – the higher the level of brightness, the hardest it is to read the document (bright paper also contributes to eye strain). On the other hand, low brightness can make the document look blurry.

Coating

Choose from either coated or uncoated paper – make this decision carefully, since the coating is what will affect the feel of the product. Coated products can have coating on either one or both sides; options include gloss, silk, matte and semi-matte. If you’re printing artwork or photos, any coating is fine with the exception of matte.

When deciding on the paper, below are a few questions you may want to ask yourself:

  • What is the final product? Are you making a book, posters, business cards, brochures, flyers etc?
  • What type of impression do you want to make with the document? Does it need to feel solid or is it okay if it doesn’t? Do you want a traditional product or something more creative and unique, such as letterpress?
  • How durable does the product need to be? A book, for example, should be more durable than a business card; a business card should be more durable than a special event flyer.
  • What’s going on the printed document? Is it going to be text-heavy or are you going to include photos?

Show off your design with stamped foil and spot UV.The best way to go about choosing the right paper for your print job is to ask. Feel free to visit our support center or complete our contact form and we’ll be happy to answer your printing questions.

Author: Steven Wendt

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Are You Ready for The Holidays? Printing Holiday Greeting Cards

If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started.

If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started.

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If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started.

The holidays are one of the best times of the year to connect with new and existing customers. Not only can greeting cards reflect your business and your brand, they are a great way to say “Thanks, we appreciate and value your business.”

Keep in mind, holiday greeting cards should be received before the end of the year. Often times, businesses close leading up to the holiday, so it’s important that they receive your greeting card before their holiday vacation begins.

Holiday Postcard Printed by Primo Print

Tip: Have all your greeting cards addressed before Thanksgiving to avoid the last minute rush.

If you or your business needs assistance in creating a custom greeting card, we can help. We offer a variety of printing options for your greeting card as well as graphic design services. If you have any questions, please contact us by filling out our contact form here.

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Great Example of Using Every Door Direct Mail Postcards

Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Our graphic designers just recently created this every door direct mail postcard for Spa located in North Carolina.

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Our graphic designers just recently created this every door direct mail postcard for Spa located in North Carolina.

What is Every Door Direct Mail?

Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Learn more about printing every door direct mail for your business. Is EDDM right for you and your business? Read our blog to determine if every door direct mail is the right marketing campaign for your business.

Are you looking for a custom design for an EDDM postcard? Contact our graphic designers today to get started on your next print project.

We are excited to announce our latest service; Full Service EDDM. Watch our video below to learn more about the great new service.

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How Printing Holiday Greeting Cards Can Benefit Your Business

Each of your greeting cards should be personalized and addressed to a specific individual. A sentence or two is all it takes. Otherwise, your greeting cards may resemble the millions of generic cards sent each year by businesses and individuals. Don’t do that, make them personal.

The holidays and shopping season is right around the corner. It’s never too early to think about sending out greeting cards. It’s the perfect time to let new and existing customers know how much you appreciate their business with printed greeting cards. In less time than you know, everyone will be right in the middle […]

Expand Full Article +

The holidays and shopping season is right around the corner. It’s never too early to think about sending out greeting cards. It’s the perfect time to let new and existing customers know how much you appreciate their business with printed greeting cards. In less time than you know, everyone will be right in the middle of the hustle and bustle that characterizes the entire holiday shopping season.

For shoppers, it’s exciting. For the business owner, it’s all about business. Small businesses on every corner and online are going to spend quality time creating sales promotions to funnel the holiday traffic through their front door, checkouts and websites. Millions of traditional e-cards and premium business cards will fill the airways and mailboxes in anticipation of building better business relationships.

If you have a smaller business, you can trump the bigger competition with customizes holiday greeting cards. So, if your goal is to deepen relationships, drive sales and grow your business, look into printing custom greeting cards. Below are some tips that can help make this season a profitable one.

Mail your Greeting Cards in a Timely Manner

Watching the ball on television drop in Times Square is a bit late for your greeting card to be in the mail. Receiving late holiday cards can be taken as an insult and it could appear that your card is only a late afterthought. Customers can be hard to please. They’re likely to share their disappointments far more often than their satisfactions. You don’t want your good intentions ending up giving you and your business a bad reputation.

Personalize Your Holiday Greeting Cards

If you’re thinking about holiday greeting cards, you’re already ahead of the game! Planning to design a custom card or print cards with a personalized message? Right now is the perfect time to get started.Each of your greeting cards should be personalized and addressed to a specific individual. A sentence or two is all it takes. Otherwise, your greeting cards may resemble the millions of generic cards sent each year by businesses and individuals. Don’t do that, make them personal.

Give Your Greeting Cards a Professional Edge

The messaging of your business cards reflects your brand. The quality of your holiday greeting cards also speak volumes about your business. If you or your business needs assistance in creating a custom greeting card, we can help. We now offer graphic design services.

The holidays are one of the best times of the year to connect with new and existing customers. Greeting cards are a great way to say, “Thanks; we appreciate and value your business.”

Author: Steven Wendt

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