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Custom printed sell sheets can be very effective when trying to engage with consumers about a product or service. These sheets can present a large amount of information in a small space when designed well. Let us help you design an effective sell sheet.

Below you’ll find helpful tips to help with the design process of your sell sheet.

Be Concise

Make certain that the copy in the sell sheet is brief and concise. Do not waste space on meaningless phrases or long explanations of technical processes. You want the reader to move through the sheet quickly without losing interest. Use short paragraphs, charts and illustrations to convey information instead of large blocks of uninterrupted text.

Define the Problem, Solution and Benefits

You want to define the problem your product or service solves, how they can solve the problem, and the different things that make your product or service superior to others. These three important aspects will ensure that anyone looking at the sell sheet understands what you are attempting to sell. Make sure to list the benefits clearly in a list or chart.

Remain Focused

Remain narrowly focused on the products or services that you’re selling. Do not fill the sell sheet with competing products that may confuse readers and try not to list alternative product lines or cross sales. Keep everything on the sell sheet targeted at selling that one product or service.

Use Attractive Photos and Graphics

Anyone holding the sell sheet is going to look at photos and graphics before reading the text. You must include attractive photos of the product and descriptive graphics. Make certain that the photos and graphics do not have any visual artifacts or problems after printing. Position the graphics to guide the eyes of the reader through the sheet. Read our previous blog on how choosing the appropriate colors is important when designing a custom sell sheet.

List Actions the Reader Can Take

You need to list actions that the reader can take if interested in the product or service. This should include a website address, a phone number and business address. Put this information under a call to action instructing the reader about what to do next. Leaving out complete contact information and a call to action can reduce the effectiveness of a sell sheet.

Revise and Test Before Final Release

The final step is to edit and revise the sell sheet. Make sure several people check it for spelling, grammar and formatting errors. Test whether the sheet is clear or needs to have the wording or font size adjusted. Release and publish the sell sheet only when you are certain that all issues have been resolved.

Author: Steven Wendt

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One of the most important things that you should consider when it comes to your business is that you only get that one shot at a first impression. The problem is most business owners do not put enough effort into the design of their business cards, so they tend to be forgotten as soon as they are handed to a potential client.

The key to growing your business and keeping potential customers is learning and applying simple techniques to make your printed business cards stand out among your competitors.

Regardless how social media has transformed the way business owners market their company, business cards have been one of the most effective types of advertising for over a century. If you’re not continually handing out eye catching premium business cards to everyone you meet, you are missing out on a great opportunity to get more business.Having a premium business card is the ultimate staple to one’s professional appearance, and it’s considered one of the best networking tools. An important element in making your business card stand out is to utilize the same design that you are currently using for your business branding.

When designing a business card, keep the colors, fonts and design similar, as this will help to reinforce your brand and set you apart from the competition. Read how color can play an important role when designing a business card or additional printed pieces. At Primo Print, we now offer custom print design services for your printing projects including business cards, postcards, Every Door Direct Mail postcards, brochures, presentation folders and more.

Most businesses focus on the design aspect of the card, and they don’t spend as much time on the texture of the card, (paper stock), so most of the business cards look and feel the same. Make your business cards command attention by using thick paper stock or by including spot uv or foil. For example, adding foil to the logo will make it jump off the card and remain in the minds of your clients for a longer period of time. Also, it will let them know you pay close attention to detail. View our business card gallery.At Primo Print, we proud to offer an extensive selection of premium business cards with a variety of options and finishes. Contact us today for general questions or feel free to fill out our business card design form to get started on a custom business card design.

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At Primo Print, we print a large selection of premium business cards, brochures, EDDM® postcards, flyers, envelopes and more. Below are some items we have printed. You can view more by visiting our gallery.

Need help with a custom design? Please complete our online form and one of our graphic designers will contact you.

• 70LB Uncoated White Linen Envelope.
• View this Product.

• Semi Gloss Paper Roll Label.
• View this Product.

Author: Steven Wendt

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We understand a business card is an extension of you and your brand. But, they can also show off your personality and business objective.  We provide you a variety of shapes, sizes and finishes to make your business cards as custom as your personality. Currently, some popular trends include the non-traditional shapes and sizes such as slim, rounded rectangle, square, oval and circle.

Business cards tend to typically have a rectangular-shape, and the standard size is 3.5 inches x 2 inches. However, many businesses today are choosing to use non-traditional shapes. Not only is it a way for your business to stand out among competitors, these business cards can help reflect your business personality and set you apart from the crowd.

Business cards continue to be a strong marketing tool and can make a powerful statement. We offer an extensive selection right for you and your personality including silk laminated business cards, silk with stamped foil and plastic business cards. Plastic cards are great for membership cards, ID cards, loyalty cards, gift cards and access cards.

SEE ALSO: Details on How to Create a Business Card

Do you need help designing your business cards? We now offer custom graphic design service for all your print projects. Contact us today if you have a question about a product that’s not displayed on our site. We’ll be happy to help you.

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