Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer. Below are some tips to help create an effective and powerful business card.
Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer.
Below are some tips to help create an effective and powerful business card.
Professional Design For a Good Impression
Keep your business card design clean and professional. Choose a design that reflects your brand. Hiring a designer is a good investment if you have a business where image is important. At Primo Print, we offer a variety of free printing templates ensuring a proper, speedy and accurate production of the products. To inquire about custom orders, please fill out the online contact form.
Readability is Essential
Unique and “fancy fonts” are not meant for a printed business cards. Try to keep your fonts simple and large enough to read at a glance. It’s important to use no more than two types of fonts. Choosing light print on dark colors is particularly hard for some people to read, so by using neutral colors with black, dark blue or grey print is preferable. Make sure you try to keep the front free of clutter, with displaying only the basics: name and contact information. If you have additional vital information, place it on the back of the business card. This can include social media profiles and additional company information.
Layout Is Important
There are a variety of sizes for business cards, but it’s best to use the standard 3.5-inch by 2-inch rectangle size. Die-cut cards are eye-catching, but can be difficult to store. Designing the card with left-aligned text is the easiest to read, while centered text looks cluttered and can be more difficult to read. While it’s important to display your company logo, try not to allow it to overwhelm the front of the card or put it too close to the edge. You’ll want to make sure it stands out from the text. If choosing to include borders or lines, be careful with cutting as it could make the cards look uneven or crooked.
Include Pertinent Information
Always include at least two ways to contact you. The minimal information needed on your business card should include company name, employee name, phone number, email address and company website. If room permits, include the company social media profiles. It’s another way for customers to contact you and research your company, services and products. In today’s world of technology, there is no need to include a business fax number.
Business Card Quality
Your card stock quality is a reflection of your company, product, and service. Choosing a 12PT to 14PT thickness is the top quality for durability and even our 32PT thick business card. A Glossy finish is good for photos, but it can difficult to write on.
Uncoated paper is more formal and can be matched to your company stationary, letterhead, envelopes, printed brochures and additional printed materials. Custom finishing, such as raised lettering, embossing or foil stamping, can add class to an otherwise plain business card.
Other Types of Business Cards
There are other printed business cards available such as plastic cards and silk laminated. Premium plastic cards are perfect for membership cards, VIP cards, loyalty cards and more. Choosing a silk card adds an elegant and a smooth finish to your card while making them water and tear resistant.
Your business card says a lot about you and your company. Don’t cut back on something that may create a great impression with contacts, making them remember and associate you with your business. While all business cards should follow the same simple formula, the little extras can make yours memorable and distinctive.
SEE ALSO: 10 Crucial Parts to a Business Card
Request a Sample Packet
Deciding on which type of business card can be an important business decision. At Primo Print, we offer a free business card sample packet that contains high quality printed examples on a variety of paper stock and finishes.